Digipack analysis Robbie Williams

Digipack research- existing product analysis

Robbie Williams -in and out of conscious

greatest hits album

Front cover White title that stands out on the blue sky.Capital latter are used to show that wring is important.The change to grey writing separates the artists name and the name of the album.

Added sticker gives the target audience more information about the album, persuading them to perchance it.

Main picture chosen for symbolism and also sell artist to their target audience. The walking motion symbolises the change in time and the water and rocks show how things can be difficult and unexpected. connotations

of the colour blue- calm, freedom, strength and new beginnings.

Back coverThe theme of the different shaped of blues are continued from the front cover.

Barcode of product shows authenticity.

Legal and copy write information.Robbie William website .

Basic listing of tracks. The same font, colour and use of capital letter used as the writing on the front cover,

Record company logo shows authenticity.

Circles symbolise a cycle, never ending, continuous.

Inside panels

Continuous theme of different shaped of blue.

Album and single cover and photos of Robbie to show his career of time.

CCD insert here.

Booklet insert here.

Running theme of the pictures across all three inside panels. Black spines to

separate panels.

outside panels

The end panel is left black to add effect the inside panels when the digipack is folded out. The colour theme and writing style used in the digipack world well in portraying the artist message about the album. When I come to make my digipack I shall used this research to help product a realistic and effective digipack as possible.