Paper-based 3D printing breathes new life and customers into an established Italian reprographics firm Innovation is critical in any business in order to gain and maintain a competitive advantage. But the ability to offer unique products and services that generate new sources of revenue is especially important in today’s reprographics industry. That’s why, after 20 years offering 2D printing and binding products and services, Italian reprographics firm, Digicopy, decided to expand into the fast-growth 3D printing industry. “We strongly believe in innovation,” said Eugenio Costa, responsible for Marketing and Development at Digicopy. “We believe 3D printing will enable us to offer entirely new products and services to an expanded customer base and establish ourselves as a market leader.” Digicopy turned to Mcor Technologies, maker of the world’s only desktop paper-based 3D printers. “We selected Mcor 3D printers because of their professional quality, superior colour capabilities and eco- and office-friendliness compared to other 3D printers,” said Eugenio. Digicopy Italian reprographics and binding firm. http://www.digicopy.it Challenge Offer new products and services to expand customer base and business and become a market leader. Strategy Become an Mcor Certified Reseller and use professional, full-colour, low-cost, eco-friendly paper-based 3D printers to offer in-store 3D printing services. Results Students, designers and stylists, including famous fashion firms, appreciate Mcor’s cutting-edge 3D printing technology. Safe and eco-friendly process enables Mcor printers to be run by customers and Digicopy employees right in the store. Digicopy has expanded to four locations. • • •