Digital Services & Solutions to help you Grow Your Business
Oct 30, 2014
Digital Services & Solutions to help you Grow Your Business
Digital Media Strategies For Acquiring and Retaining Customers
1. Make sure you Get Found by Consumers Actively Searching Online for your products & Services on leading sites like Google.
2. Leverage Social Media Best Practices to Drive More Repeat and Referral Business from existing clients
3. Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services
Social is Digital Word of Mouth!
We Search & Discover Online – Shop Local & In-Store
95% of consumers never go past the first page of their search result. Every business needs to know:
1. What Page are we on for our Best Keywords?
2. Where is our Competition?
Google does a great job of returning relevant search results.
Your Customers are in “Action Mode” when on conducing Mobile Search
NOW OVER ONE BILLION MONTHLY !!
55-64 year old women are
fastest growing segment
= 217 Friends!
In this example, 2,604 Friends Just learned about Your Business!
Social Media is Digital Word of Mouth!
89% Trust Online Recommendations from People they know
70% Trust Consumer Opinions Posted Online
Three Key Digital Media Strategies for Growing Your Business
1. Make sure you Get Found by Consumers Actively Searching Online for your products & Services on leading sites like Google.
2. Leverage Social Media Best Practices to Drive More Repeat and Referral Business from existing clients
3. Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services
Social is Digital Word of Mouth!
Increasing Your Online Visibility: It All Starts with Good Content!
1. Local Business Listings: Google ,Yahoo, Bing , and Daily Herald.com and 100 More! - claimed, optimized enhanced listings with lots of reviews, recently updated relevant content, photos, videos
2. YouTube Videos – YouTube Videos rank really well and quickly for relevant informational videos optimized for search. YouTube is owned by Google.
3. Press Release Articles about Your Business – with relevant content using best keywords with and without Video attachments. Side benefit is all the back links created by the PR articles, improves site SEO.
4. Your Blog – with frequent updates with relevant content5. Your Website – optimized for on page and off page search6. Facebook & Social Pages – Your Social Media pages with regular,
relevant posts and lots of Fans/likes. 7. Smart Phone Friendly Mobile site to reach consumers on the go8. SEO Services – love your existing site, but want it to rank better? We
can help with on page recommendations, off page linking strategies.
Make sure your data is 100% correct on top 100+ search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO!
Local Business Listing Management
Reputation Management
Our Real time reports let you know instantly when there is a problem.
Tell the Story of Your Business using Sight, Sound and Emotion!
• 60 -90 second video• Professional voice talent, scripting• High Quality Images• Choice of Music bed • Optimized for 5 Best Search Key words
targeted to your local city • Links to website, social media
Geo Targeted Video
Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website
Visibility 101
Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing and profile page Post Bulletin
Online Marketplace- Print logo directory listing in Sunday Newspaper- optimize Top 150 search, directory and social site listings
– including GPS and Siri – great for SEO.
Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!
1x Set Up $299 & $199 Month
Mobile Visibility
Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website
Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing and profile page Post Bulletin Online
Marketplace- Print logo directory listing in Sunday Newspaper- optimize Top 150 search, directory and social site listings – including
GPS and Siri – great for SEO.
Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!
1x Set Up $399 & $249 Month
Social Media Management Services
Create a Customer Loyalty & Referral Program
“What would it mean for your Business if Your Current Customers Shopped with you one more time a month?”
“What it would mean for your Business if your Happy Customers became your best salespeople…telling all of their friends how much they love your products & services?
News of Your Store Via Multiple Channels Your Happy Customers
Marketing & Social Media Calendar
Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & Email Channels
We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms
We meet with your team regularly to ensure offline syncs with online message and then manage all postings hands free to you!
The Message can include:• Marketing messages• Coupons/Special Offers• Customer Loyalty Promotions• Customer Testimonials &
Reviews
• Your Charitable Efforts/Giving Back • Contests & Promotions• New Product/Service announcements• Product & Service Videos• Employee & Vendor Recognition
Social Loyalty PackageCreate and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window
clings, business cards
Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website
Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, PostBulletin.com print/online, Top 150 and real time monitoring of your online reputation.
Sample Social Programs
In Store Signage Referral Cards
Reach Toledo has a variety of options to give any business a professional, search engine optimized presence for both Web and Mobile sites.
Custom 2-4 Page Blog or Microsite – this highly polished, professional site is a great compliment to your existing site or can stand alone. Easily update-able as part of your monthly communication plan. Optimized for Mobile.
Custom Websites – professionally designed, completely custom, optimized for search…packages starting at 8 page and up. All include Blog page, Mobile optimization
Mobi Sites: We can optimize your existing site for Smart Phones, so you can connect with consumers on the go.
Search Optimized Web & Mobile sites get you found online and by consumers on the go
Sample Web, Mobile, Social Sites
Web and Social Management
Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website
Digital PremiumWeb, Mobile, Social, Visibility $999 Set Up & $530 per month
New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet.
Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window
clings, business cards
Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Post Bulletin in print/online, top 150 directories and real time monitoring of your online reputation.
Targeted Display & Email Products
We offer targeting that reaches consumers on the Web and on the Go
+
Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more
Drill deep into Vertical Audience Categories that include: Premium Audience Network
1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.
2
We leverage Search Re-targeting to reach consumers actively searching for your products and services
Consumer later visits their favorite sites on the Web and is served your ad based on their past search history
Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.
Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more.
Heart Healthy Diet
Site Retargeting reaches potential customers who have already Visited your Website and invites them back.
Audience Network - Sample Publisher SitesNews & InformationalEntertainment
Sports & AutoGaming
Social Boost Ads Dynamically pull in content from your Social Media pages and YouTube Channel
Premium Publisher Network includes sites like CNN
Mac RumorsDrudge ReportCNNHuffington PostIMDbAncestry
Daily MotionDiggEBayEOnlineFox NewsHuluAccuweather
MashableNBA.comNBCSports.comNYPostPoliticoTimeAMCTV
AOLBingBusinessWeekCNetCosmopolitanCSMonitorWebMD
Ads target local audience segments as they visit premium publishers like the following
Facebook options for Web & MobileTargeted Display & Sponsored Posts
• We create a Custom Email template that features:
• Your Marketing Message• Links to site, video, social media etc.
• We Target the Email message to double opt in list of Consumers by:
• Zip Code radius around your store• Demographics (Gender, HH Income, Age)• Category of Interest
Targeted Email Options!
SAMPLE REPORT
SAMPLE EMAIL
This campaign sent over 3000 potential customers to the client’s site!
GEOGRAPHIC TARGETING• State• Region• MSA• County• City• Zip code
CUSTOM TARGETING• Retailers’ Trade Area (radius)• Newspaper Zone• Newspaper Circulation Area
TARGETING THE LIST
GETTING RESULTS: DEMOGRAPHIC TARGETING
• Age
• Gender
• Ethnicity
• Occupation
• Education
• Language
• Religion
• Marital Status
• Presence of Children
• Number of Children
• Income: Est. HH.
• Net Worth
• Homeowner/Renter
• Home Market Value
• Dwelling Type
• Length of Residence
• Presence of Pet
• Veteran
TARGETING THE LIST
RE: Same-Day Orthopedic Care at M&M OrthopedicsCOMPELLING &
RELEVANTSubject Line
CLEAR MESSAGEHeadline
NAV BAR Location Information
NAVIGATIONMore Information
HARD SELLCall-to-Action
IMAGE Relevant to Ad
SOFT SELLCall-to-Action
SERVICES & Calls-to-Action
EFFECTIVE EMAIL TACTICS