DIG Day - PlacePunch

PlacePunchPlacePunch

Adam SteinbergAdam SteinbergCo-Founder, PlacePunchCo-Founder, [email protected]@placepunch.com

IntroductionIntroduction

Adam SteinbergCo-Founder/CEO

[email protected]

678.608.1411

@placepunch@adams472

PlacePunch connects your brand to PlacePunch connects your brand to customers through location check-inscustomers through location check-ins

Your BrandYour Brand

Problem - Marketers can’t target Problem - Marketers can’t target their messagetheir message

• If you like this TV show, you might be this type of person

• If you listen to this radio station, you might be this type of person

• If you live here, you are likely to be this type of person

MarketersMarketers spend too much time creating awareness

LocationLocation is immediate

Awareness

Action

Expected Value

LocationLocation is precise

WhatWhat has changed?

Customers now have a reason Customers now have a reason to share locationto share location

ValueValue add: social sharing

Why do you care? Why do you care? Check-in traffic is surgingCheck-in traffic is surging• Smartphone usage expected to grow 4x by 2014• Foursquare adding 150,000 people a week• Facebook opens check-ins with Places

Foursquare Users

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

January April July September October

PlacePunch SolutionPlacePunch Solution

Through check-ins, PlacePunch enables brands to connect with customers at

their point of action.

PlacePunch integrates all

major location services.

DeliverDeliver messages at point of action

Deliver timely, relevant Twitter messages to customers when they check-in.

Increase check-ins and reward Increase check-ins and reward loyal customersloyal customers

Reward customers for “checking in” and sharing your location

Gain valuable insights to hone your Gain valuable insights to hone your messagingmessaging

WhoWho do we work with?

Key takeawaystakeaways

Your BrandYour Brand

ThanksThanks

Adam SteinbergCo-Founder/CEO

[email protected]

678.608.1411

@placepunch@adams472