Rev It Up Differentiating your social platforms while sending consistent messages Ragan Digital Marketing Conference Nov. 15, 2016
Jan 17, 2017
Rev It UpDifferentiating your social platformswhile sending consistent messages
Ragan Digital Marketing ConferenceNov. 15, 2016
205/01/2023
FCA Digital Media team: consistentin goals since 2005 inception
Engaging education● Focus on Action;
not just awareness Behind-the-scenes
● Stories and accessnot seen elsewhere
Roadway to Today
305/01/2023
Embedded reporters: Meshes branding needs with audience interests
Roadway to Today
405/01/2023
Embedded reporters Core team of 4 covering 8 brands plus corporate Each person has brand beats In-house video expertise
Roadway to Today
505/01/2023
Six Core PlatformsObjects in the Mirror … blog
Differentiating Platforms
605/01/2023
Objects in the Mirror … blog Human tone for FCA Inform, Promote Soapbox for issues
& crisis Long-form stories
Differentiating Platforms
705/01/2023
Six Core PlatformsTwitter @FiatChrysler_NA
Differentiating Platforms
805/01/2023
Twitter @FiatChrysler_NA Reach a mass audience Inform & engage Amplify owners & brands
Differentiating Platforms
905/01/2023
Six Core PlatformsInstagram: @FiatChrysler_NA
Differentiating Platforms
1005/01/2023
Instagram: @FiatChrysler_NA Reach a younger audience Focus on images that evoke
emotion, inspire Hashtag-away
Differentiating Platforms
1105/01/2023
Six Core PlatformsFacebook
Differentiating Platforms
1205/01/2023
Facebook Content: Inform & people want to share
Differentiating Platforms
10% Engagement Rate
1305/01/2023
Six Core PlatformsYouTube / Flickr
Strengths are not social networks; more for sharing access to video, images
Differentiating Platforms
1405/01/2023
Celebrating 75 Years of Jeep® BrandJuly 15: Toledo Assembly Plant builds concept vehicle on the line: Jeep® Wrangler 75th Salute
Test Drive: Jeep 75 Case Study
1505/01/2023
Celebrating 75 Years of Jeep® Brand
Test Drive: Jeep 75 Case Study
1605/01/2023
Celebrating 75 Years of Jeep® Brand The Tease
Test Drive: Jeep 75 Case Study
1705/01/2023
Celebrating 75 Years of Jeep® Brand Making it Live
Test Drive: Jeep 75 Case Study
1805/01/2023
Celebrating 75 Years of Jeep® Brand Capturing the emotion
Test Drive: Jeep 75 Case Study
1905/01/2023
Celebrating 75 Years of Jeep® Brand The Full Story
Test Drive: Jeep 75 Case Study
2005/01/2023
Unveiling Chrysler Pacifica MinivanJan. 11: N. American International Auto Show
Test Drive: Chrysler Pacifica Launch
2105/01/2023
Unveiling Chrysler Pacifica MinivanJan. 11: N. American International Auto Show Insider’s Access
Test Drive: Chrysler Pacifica Launch
2205/01/2023
Unveiling Chrysler Pacifica Minivan Real-Time Social
Test Drive: Chrysler Pacifica Launch
2305/01/2023
Unveiling Chrysler Pacifica Minivan Full Story
Test Drive: Chrysler Pacifica Launch
2405/01/2023
Unveiling Chrysler Pacifica Minivan Digging Deeper
Test Drive: Chrysler Pacifica Launch
2605/01/2023
@MikeDriehorstEditorial Director-Online Media / FCA Digital Media
FCA US LLC
Questions?
Image via Lee Haywood/Flickr