Different car designs reflect to different national characteristics

Different Car Designs Reflect to Different National

CharacteristicsBritain and Japan

Two Island Countries

the Great Britain

Japan

Both of them located beside Eurasia

West➡⬅East

What’s more...

⬅JapanBritain➡

What British automotive companies do you know?

What Japanese automotive companies do you know?

Main Features of British Car Designs

Conservative

Elegant

Solemn

Luxury Interior System

The National Traits of British People

Elegant and Gentle Characteristics

Inflexible

Exclusiveness

The National Traits of British People

Main Features of Japanese Car Designs

Changeable

Eco-friendly

Functional

Simple but high-quality

The National Traits of Japanese People

Hard-working

Frugal

Considerate

Why do these differences happen?Value royalty and honour highly

Fond of high quality

Conservative, communicate with few people

Britain JapanSmall lands and few resources

Fond of high quality

Good at absorbing foreign knowledges

NowBentley, Rolls Royce and Mini: acquired by BMW Automobiles(Germany)

Jaguar: acquired by Tata Motors(India)

MG: acquired by Saic Motors(China)

Lotus: acquired by Proton(Malaysia)

Britain

Toyota: the top place in the auto sales ranking of 2012

Nissan: the 4th place in the auto sales ranking of 2012

Honda: the 8th place in the auto sales ranking of 2012

Suzuki: the 10th place in the auto sales ranking of 2012

Japan