DIFFERENT BUSINESS MODELS - Hollowcore · DIFFERENT BUSINESS MODELS. IT IS NOT THE WHAT BUT THE HOW LET’S START IPHA ANNUAL CONFERENCE PERUGIA, 2015 . THE HOW IPHA ANNUAL CONFERENCE

DIFFERENT BUSINESS MODELS

IPHA ANNUAL CONFERENCE PERUGIA, 2015

v

CONTENTS


1. DOING BUSINESS

2. PUTTING HOLLOWCORE IN CONTEXT 3. DIFFERENT BUSINESS MODELS

IT IS NOT THE

WHAT BUT THE

HOW

LET’S START


THE

HOW


IT IS NOT THE

WHAT BUT

HOW ONLY

ALSO THE


WHAT IS


‘DOING BUSINESS’?

FIRST PART


DOING BUSINESS SINCE ANCIENT TIMES

Prehistory

The Exchange

Middle Ages

Industrial Revolution

Age of sales

Age of marketing

Age of information

DOING BUSINESS TODAY


EXCHANGE

SATISFACTION VALUE

DOING BUSINESS TODAY


“Meeting and exceeding client’s needs and expectations better than the competition”.

PROFIT THROUGH

BUSINESS MODEL KEY DIMENSIONS


CHALLENGING ENVIRONMENT



WHAT BUSINESS ARE WE IN? WHAT BUSINESS DO WE WANT TO BE IN?

BUSINESS MISSION TARGET MARKETS

COMPETITOR TARGETS

BUSINESS MISSION




COMPETITOR TARGETS

TARGET MARKETS




COMPETITOR TARGETS

COMPETITOR TARGETS



P RODUCT PRICE PLACE PROMOTION 4

COMPETITIVE ADVANTAGE



& PRODUCTION PROCESS

SELLING PROCESS

P R O D U C T

W R A P P E R

PUTTING HOLLOWCORE


INTO CONTEXT

SECOND PART

HOLLOWCORE IS NOT


PUTTING HOLLOWCORE INTO CONTEXT













BUSINESS MODELS


DIFFERENT

THIRD PART

4

4 DIFFERENT BUSINESS MODELS


HOLLOWCORE SLABS BY UNITS LOWEST COST

B2B

READY-TO-BUY TAILORED

COMPETITIVE INTEGRATED READY-TO-BUY MODEL



SELLING HOLLOWCORE SLABS UNDER ORDER

LOWEST COST + SERVICES

B2B


COMPETITIVE INTEGRATED TAILORED MODEL



HOLLOWCORE COMPETE WITH OTHER PRODUCTS

TECHNICAL CRITERIA

B2B


COMPETITIVE INTEGRATED COMPETITIVE MODEL

COST



HOLLOWCORE INTEGRATED IN A PROJECT

TECHNICAL CRITERIA

B2B – B2C


COMPETITIVE INTEGRATED INTEGRATED MODEL

COST


PUJOL CASE STUDY B2C: FINAL CONSUMER


PUJOL CASE STUDY

B2C: FINAL CONSUMER

COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE


PUJOL CASE STUDY

B2C: FINAL CONSUMER


Beliefs and attitudes


PUJOL CASE STUDY

B2C: FINAL CONSUMER



Personality


PUJOL CASE STUDY

B2C: FINAL CONSUMER



Personality

Lifestyle


PUJOL CASE STUDY

B2C: FINAL CONSUMER



Personality Economy

Lifestyle


PUJOL CASE STUDY


PUJOL CASE STUDY

B2C: FINAL CONSUMER

CUSTOMIZATION


PUJOL CASE STUDY

B2C: FINAL CONSUMER

CREATING. DELIVERING. CONSUMING.


PUJOL CASE STUDY

B2C: FINAL CONSUMER

EXACTLY THE HOUSE CLIENTS HAVE CHOSEN.


PUJOL CASE STUDY B2C: FINAL CONSUMER


PUJOL CASE STUDY

B2C: FINAL CONSUMER


PUJOL CASE STUDY

B2C: FINAL CONSUMER


PUJOL CASE STUDY

B2C: FINAL CONSUMER


PUJOL CASE STUDY

B2C: FINAL CONSUMER


PUJOL CASE STUDY

B2C: FINAL CONSUMER

& CONCLUSION


SUMMARY

FOURTH PART

DREAM THINK

BIG ACT

GLOBALLY


LOCALLY

DIFFERENT BUSINESS MODELS - Hollowcore · DIFFERENT BUSINESS MODELS. IT IS NOT THE WHAT BUT THE HOW LET’S START IPHA ANNUAL CONFERENCE PERUGIA, 2015 . THE HOW IPHA ANNUAL CONFERENCE

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