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Cookie Pieces Have no Calories: Diet humor as women’s resistance to the diet culture Debbie Iancu-Haddad Diet culture and consumer culture
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Diet Humor In English

Oct 30, 2014

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The present article focuses on women's humor about dieting in a culture where women are expected to diet. description of four main themes relating to the variety of ways in which diet culture affects women's lives: 1) Diet culture ideology; 2) Diet culture, food and social interaction; 3) Diet culture’s rules of practice; 4) Diet culture and consumer culture.
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Page 1: Diet Humor In English

Cookie Pieces Have no Calories:Diet humor as women’s resistance to the diet culture

Debbie Iancu-Haddad

Diet culture and consumer culture

Page 2: Diet Humor In English

Diet joke…

Why was the first woman in space envied by women around

the globe?

She was the first woman who was weightless

Page 3: Diet Humor In English

Contents

Definition of humorStudying culture through humorFeminist theories on dietingWhat is diet humorThemes of diet humorDoes the humor reflect resistance?

Page 4: Diet Humor In English

Definition of humor

Humor is the ability or quality of people, objects or situations to invoke feelings of amusement in other people. The term encompasses any form of entertainment or human communication which invokes such feelings, or which makes people laugh or feel happy.

Page 5: Diet Humor In English

Dimensions of humor

Behavioral element Laughing, smiling, or other expressions

Cognitive element Who has the last laugh?

The person who didn’t get the joke..

Emotional elementI can relate to the experience

(Wow, that has happened to me…)

Page 6: Diet Humor In English

Theories of humor

Incongruity theory

Superiority theory

Aggression – offense & defense

Self Humor

Humor is a rubber sword – it allows you to make a point without drawing blood- Mark Twain

Page 7: Diet Humor In English

Studying culture through humor

Humor is culture specificHumor reflects shared knowledge

regarding social norms Humor relies on the rules of convention

– upsetting the normal order by subverting then reinstating the dominant norms

Each sub-culture has its own humor

Page 8: Diet Humor In English

Humor & the diet culture

Feminist theories on dieting

Politics of the body – the personal is political

Diet culture as a backlash against feminism (Wolf, 1990).

Tyranny of slenderness (Chernin, 1981) Diet culture is linked to consumer culture

(Bordo, 1995)

Page 9: Diet Humor In English

What is diet humor?

Reflects the absurdities of dieting

Criticizes the diet – not the dieter

Reflects the dieter’s feelings and emotions

Page 10: Diet Humor In English

Humor & the diet culture Themes in diet humor

Diet culture ideology

Diet culture’s rules of practice

Diet culture, food and social interaction

Diet culture and consumer culture

Page 11: Diet Humor In English

Diet culture ideology

Inside me there's a thin person struggling to get out, but I can usually sedate her with four or five cupcakes.

Outside every fat person there’s an even fatter person trying to close in.

A Woman's Random Thoughts: “I read this article that said typical symptoms of stress are eating too much, smoking too much, impulse buying and driving too fast. Are they kidding? That is my idea of a perfect day”.

Page 12: Diet Humor In English

Rules of practice

Counting Calories

Cookie pieces contain no calories. The process of breaking causes calorie leakage.

If you drink a diet soda with a candy bar, the calories in the candy bar are cancelled out by the diet soda.

Since Calories are units of heat frozen food has no calories (for instance: ice-cream, popsicles)

Food used for medicinal purposes NEVER counts, such as hot chocolate, toast, and Cheesecake.

Page 13: Diet Humor In English

Rules of practice

Forbidden foods

This is for Women's eyes only: THE RULES OF CHOCOLATE

Put "eat chocolate" at the top of your list of things to do today. That way, at least you'll get one thing done.

A nice box of chocolates can provide your total daily intake of calories in one place. Isn't that handy?

Q. Why is there no such organization as Chocoholics Anonymous? A. Because no one wants to quit.

Chocolate covered raisins, cherries, orange slices & strawberries all count as fruit, so eat as many as you want.

Page 14: Diet Humor In English

Rules of practice

Exercise…

Page 15: Diet Humor In English

Rules of practice

Exercise Humor

The advantage of exercising everyday is that you die healthier.

My gym instructor told me to touch my toes. I told her: “I don’t have that kind of relationship with them, can’t I just wave?”.

I don’t exercise at all. If God had wanted me to touch my toes he would have put them higher up on my body.

I’m in shape – round is a shape. The only exercise I get is jumping to

conclusions. Pushing forty is enough exercise.

Page 16: Diet Humor In English

Diet culture and social interaction

If you eat something and no one sees you eat it, it has no calories.

If you fatten up everyone else around you,then you look thinner.

When you eat with someone else, calories don't count if you don't eat more than they do.

If you eat of someone else’s plate the calories still belong to their rightful owner.

Page 17: Diet Humor In English

Diet culture and consumer culture

Reasons not to exercise: “I joined a health club last year, spent about 400 bucks. Haven’t lost a pound. Apparently you have to show up”.

Margie’s Rules of Dieting: “When you do not recognize a food object in your refrigerator, you can bet it was once one of those "delicious, fat free, sugar free, high fiber snacks" you bought on your first day of dieting”.

A Woman's Random Thoughts: “I know what Victoria's Secret is. The secret is that nobody older than 30 can fit into their stuff”.

Definition of panic: not only are you too large for the clothes in fashion departments, you can’t even fit into the changing rooms.

Page 18: Diet Humor In English

Diet culture and consumer culture

Page 19: Diet Humor In English

So is Diet humor resistant?

Diet humor resists the rules of practice and social interaction

Diet culture does not oppose the main diet culture ideology

Very little diet humor points out the connection between the diet culture and the consumer culture – including the diet industry which has huge global revenues

Page 20: Diet Humor In English

So who are we fooling?

Page 21: Diet Humor In English

So remember…

Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well preserved body, but rather to skid in sideways, chocolate in one hand, wine in the other, body thoroughly used up, totally worn

out and screaming "WOO HOO what a ride"!

Have a wonderful day!

Debbie-Iancu Haddad