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Diesel Case for the Brand Management

Mar 05, 2016

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Kripal Pandey

Brand Positioning
Brand Extension
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  • Price Range Men

    CATEGORY PRICE EUR

    JACKET 170-870

    JEANS 110-270

    PANTS 110-210

    T-SHIRTS/TOPS 35-70

    SHIRTS 70-180

    SWEATERS 85-170

    SHORTS 90-140

    POLO 80-140

  • Price Range Men Graph

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1000

    PRICE LOW

    PRICE HIGH

  • We can describe it as a love affair

    between refined quality and

    rock & roll, translated into a

    contemporary collection.

    Diesel Black Gold products have

    an authentic vintage feel and a

    sophisticated look.

  • Women Garments

    15%

    26%

    14%

    11%

    3%

    1%

    2%

    8%

    20%jeans

    dresses and jumpsuits

    jackets

    pants

    shirts

    sweaters

    skirts

    knitwear

    Ts and Tops

  • Price Range Women

    CATEGORY PRICE EUR

    JEANS 220-360

    DRESSES/JUMPSUITS 90-2500

    JACKET 350-1400

    PANTS 170-1420

    SHIRTS 210-220

    SWEATERS 210

    SKIRTS 180-500

    T-SHIRTS/TOPS 70-595

    KNITWEAR 170-390

  • 220 90

    350

    170

    210 210

    180 180

    70

    360

    2.500

    1.400 1,420

    220 210

    690

    500 595

    0

    500

    1000

    1500

    2000

    2500

    3000

    Price Line Women