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@diegosartori@citizenM

EyeForTravel // San Francisco // 17 Mar 14 Diego Sartori

to create an affordable luxury experience to the cost

conscious traveller

content

knowing the target audience

frequent travelers

value conscious

multi-cultural

free-spirited

tech savvy

informed

social

international

contemporary

urban

product/ service development

brand&

communications

customerservice

sales

reputationmanagement

citizenM.com

citizenMag

understand your customer

define which channels are most relevant

be consistent across channels

amplify reach (e.g. media buy)