Did you know that over 65% of companies have successfully ...test.cew.wisc.edu/docs/Massaglia Felder Wisc - Social Media Tools 101Final.pdf · Decide On Your Branding Strategy-Your

Did you know that over 65% of companies have successfully hired someone using

social media? Even so, using these online and mobile tools for your clients’,

students’ or your own professional development can feel overwhelming. This

session examines popular tools and how to use them effectively for professional

growth and job search.

http://blog.jobvite.com/wp-content/uploads/2012/01/Jobvite-Social-Job-Seeker-

Infographic.png

-Most platforms have same profile components

-General best practices when using social media

Traditional ways to learn (manual, about us page, formal descriptions) are not best

way to learn tool or get most accurate, detailed info.

While technology is advancing, there are new ways on how to use this technology

as well.

http://careeralley.com/careers/job-search-with-social-media-infographic/

Sources: http://mashable.com; www.searchenginejournal.com

89% employer use social media for recruiting, active and passive recruiting.

53% research candidates using social media whether the candidate knows it or not.

Could be researching a candidate before posting a job or after receiving a resume.

-Get job search tips, insight on an industry or company, latest news

-Networking – dig your well before your thirsty. Great for career changers to

establish themselves/research in new field before job searching. Become part of

communities

-Passive and direct job listings

-Research company, connect with employees and executives. Large companies

encourage HR or marketing to use social media for recruiting

•Twitter experience is shaped by who you follow.

•Get clout by how many followers you have and RTs

•Read tweets and links from those you follow. Can forward (RT) interesting info

•Let people know what you are doing, reading, working on

•Share news that’s relevant to your career field – can be seen as thought-leader or

SME just by posting other people’s content

-Some terms universal, but Twitter has own language

-Tweet is verb and noun

-Use @ on Twitter and Facebook, + on Google

Choose who to follow by looking at who others are following or who is sending

interesting tweets

http://www.slideshare.net/lindar42/linked-in-glossary

Connection- LinkedIn members who have accepted an invitation to connect (1st

degree)

Introduction- Messages that allow members to contact or be contacted through a

shared or mutual connection.

1st Degree Connection- Direct Connections- persons you know on a personal,

professional level

2nd Degree Connection- Connections of each of your 1st degree connections.

3rd Degree Connection- Connections of each of your 2nd degree connections.

http://learn.linkedin.com/students/step-1/

Build Your Professional Brand (http://learn.linkedin.com/students/step-2/)-70% of employers rejected candidates because of info found on that person online-85% of employers say that positive online reputation influences their hiring decisions. -Develop a strong summary-Get strong recommendations-Tie Linkedin to your other efforts.

Building and Maintaining Your Professional Network (http://learn.linkedin.com/students/step-4/)-70% of jobs are found through networking -Connect with friends and family -Reach out to alumni and industry members-Build and maintain new connections

Turning relationships into opportunities -Reach out to your professional network-Connect to Linkedin job postings-Network your way into a company -ALWAYS SAY THANK YOU!

Finding and Pursuing Your Career Passion (http://learn.linkedin.com/students/step-3/)-Search on terms that sound interesting-Be a joiner (joining various Linkedin groups)-Explore company pages

How and why are you using Facebook?-Before creating a Facebook profile, one should reflect on why they are joining

Facebook? Are you joining to keep in contact with friends, or to network with other

professionals, or both?

- Once you have decided who you are marketing towards, you can begin the

development of your profile.

Connecting On A Personal Level -Facebook members are able to connect with others on a personal level by posting

photos, status’, and articles.

- Members can also message others through their “wall posts” but also private inbox

messages which are very similar to email.

Applications-BeKnown is an application that gives members the opportunity to build their

professional network through Facebook by keeping your personal and professional

lives separate.

- Marketplace is an application that gives members the chance to buy, trade, and

sell various things with your friends and the Facebook community.

- Marketplace also has a section that has a job board that gives members the

chance to search and post jobs directly on the application.

http://www.dummies.com/how-to/content/common-facebook-terminology.html

Your Timeline is your page. It contains all your stories, your photos and videos, a

list of your friends, your favorite activities and interests, and what used to be called

your Wall. This is where your friends can leave you messages, and you can update

the world with anything you feel like sharing.

The News Feed is a continuous stream of updates about your friends’ activities on

and off Facebook. It appears on your Home page.

A Friend is someone you are connected to on Facebook. Friending is the act of

sending someone a friend request; all friendships have to be confirmed by both

people in order for it to be official on Facebook.

A Poke is a casual gesture that means, “I’m thinking of you.” The person you Poke

receives the Poke on her Home page when she logs in and has the choice to Poke

you back. Only she (and not her friends) is aware that you Poked her.

http://mashable.com/2009/04/02/facebook-personal-brand/

Know Your AudienceKnow Your Audience-Who are you trying to connect to on Facebook?- If you are trying to connect to colleagues, then you may not want to post photos of your party this past weekend. Or if you are connecting with old college friends, you may not want to make all your posts about work, because they may not understand. - Always be cautious of what you share.

Decide On Your Branding Strategy-Your branding strategy should be based on your life goals along with your audience. - If you have not created a Facebook account, then you are in luck because you can make develop a branding strategy from the beginning. But if you already have an account, take time to analyze how your profile is being portrayed and begin to customize it to reflect your branding strategy.

Set Your Privacy Settings-Depending on your audience, you may want to set your profile completely to private, have certain aspects private, or completely public.

Import Contacts and Grow Your Network-Each month, users should import contacts from their email as well as IM accounts to continue to grow your Facebook network.

Update Your Status- Updating your status allows you to share a single message to a large audience. -Depending on your branding strategy, your status could contain various articles, projects you have worked on, or something effecting your life.

Join or Start Events-Joining or creating new events on Facebook gives users the opportunity to network with others. - You can create meetings that involve your career goals along with trying something new.

Link Our To Your Facebook-If you have another social networking account such as a blog, twitter, or Google+, you can add your Facebook link to these other accounts so others can visit your Facebook profile as well. - This could be a possibility if your branding strategy is to market yourself professionally.

Status Updates to Reflect Personal Brand- Updating status to reflect on your personal brand is very important while using

Facebook.

-Statuses should contain information that apply directly to your Facebook goal. If

your goal is to network with other professionals, it may not be a good idea to post

statuses about how fun your party was this weekend. On the opposite side, if your

goal is to stay in contact with past friends, posting about work may not be a good

idea as well because many people may not understand the content.

Joining Groups of Relevance and Interest- Joining groups that you are interested in is very important while starting to

network.

- There are various groups on Facebook that allow users to start conversations

about topics within their professional careers.

Pay attention to what your friends post about you, including photos -You do not want your friends posting things or photos about you on Facebook that

could give you a bad image.

- If you go under your Privacy Settings and edit your settings on what your friends

can share about you, you are able to uncheck anything that you do not want your

friends to share about you.

Okay to use Facebook for personal use only, but make your boundaries known?

• Circles – only you see how you categorize people. Must choose which circles to

send posts to

• Circles are Not Mutual

• Hangouts – download Google video and audio chat. See “hangout” underneath

people’s posts

• +1 similar to FB like

• +1 all over the web, affects web analytics for articles, blogs and websites. You +1

show up on your profile

• Profile repository of all your Goggle+ activity like your FB wall. Bio info under

“about.”

• Get clout by being in other’s circles, not who you put in circles., who share’s your

posts

Do not need to have Gmail to have a Google profile

Goggle+ encourages multiple photos and links on your profile, assumes you are

engaged in other social media

Goggle+ is constantly evolving and people figuring out how to use it what works

best for them

Use Circles to separate contacts

If the people you don’t want to connect with use Goggle+, then just have a presence

for now

Social Presence & Social NetworkingSocial Presence is a direct image of your personal brand. For example, if Facebook

is strictly for personal use, but Linkedin is for professional use, make sure you stay

consistent. If a collogue adds you as a “Friend” on Facebook and you would like to

keep your Facebook private for personal use, it is okay to explain that you use

Linkedin as your professional networking tool.

Social Networking is connecting to those within your career interests. Building a

strong social network can be beneficial while applying for new jobs, asking career

advice, or anything else professionally related.

Consistent Status Updates

HootSuite vs Tweetdeck-Both HootSuite and Tweetdeck allow users to update their statuses for their various

social networks.

- However in order for Tweetdeck automatically send out scheduled tweets, your PC

must be on, connected to the internet, and have Tweetdeck running.

- Most other features are very similar, it mostly is the users preferences on the

interface.

-http://www.onbile.com/info/hootsuite-or-tweetdeck-for-android-which-one-is-the-

best-client/

-http://www.business2community.com/twitter/hootsuite-vs-tweetdeck-%E2%80%93-

make-your-twitter-account-more-effective-094439