DiBcom, Confidential & Proprietary, © 2005 DVB-H: the right technology for TV on mobile phones Yannick Levy, CEO IDATE International Conference, Montpellier.

DiBcom, Confidential & Proprietary, © 2005

DVB-H: the right technology for TV on mobile phones Yannick Levy, CEOIDATE International Conference, Montpellier (France), 22 November 2005Round Table : New Mobile Services Era

DiBcom, Confidential & Proprietary, © 2005

218 April 2023

DiBcom : Fast Facts

Origins

•Founded in June 2000, Headquartered in Paris, France, 55 Heads

•Institutional Financial investors funded : Initial 16.2 M€ with SGAM, Convergent, Cipio Partners, Credit Agricole PE, Vertex, Freescale

•New Round of Investment closed in July 2005 : 24.5 M€ with Intel Capital, UMC, Partech Int’l, 3i, and WI Harper.

Status

•First mobile DVB-T Chip since 2002 (DIB3000-MB)•Mobile DVB-T DIB3000-MC adopted by major Automotive

customers (e.g. Delphi/Mercedes, Hirrschman/Audi-Vw) •Portable DVB-T DIB3000-P adopted by major PC ODM

customers•First mobile DVB-H DIB7000-H chip in the World : January

2005, adopted by major Cell Phone manufacturers (e.g. Samsung, Siemens)

DiBcom, Confidential & Proprietary, © 2005

318 April 2023

OEM Cell Phones addressable Market for DiBcom :

Forecasted Cell Phones including DVB-H functionlocation of end-user

1153 319

14 308

57 181

0

10000

20000

30000

40000

50000

60000

70000

2005 2006 2007 2008

('000s units)

Asia Pacif icUSWestern

Europe

DiBcom’s Market

• 78 % people think it is a good idea to watch TV on phone, 26 % of the people are ready to pay more than $15 / month

– Source BMCO Survey, July 2004, Credit Suisse First Boston

• Almost all laptop PCs will have digital TV by 2008 – Internal Surveys

• DVB-T/DVB-H broadcasting costs are extremely low compared to TV Streaming

TV Cell Phones

OEM PC addressable Market:

Forecasted Laptops including TV functionlocation of end-user

423

3 194

11 475

24 445

0

5000

10000

15000

20000

25000

30000

2005 2006 2007 2008

('000s units)

Asia Pacif icJapanUSWestern Europe

PC TV

DiBcom, Confidential & Proprietary, © 2005

418 April 2023

There is a big appetite for Mobile TV

In your car: DVB-T

Up to 200 km/h in Europe and Asia

On your Laptop…on your Portable LCD DVB-T

Accesories today OEM: Q1/2006

On your Cell Phone or PDA: DVB-H

2006 (US, Italy, Germany,…)

DiBcom, Confidential & Proprietary, © 2005

518 April 2023

DVB-H – difference to home TV

5 Mbps

MPEG-2 over DVB-T15

Mbps

IP over DVB-H11

Mbps

150-400 kbps

30-50 video streams for small screen

3-4 TV programs for large screen

DiBcom, Confidential & Proprietary, © 2005

618 April 2023

Broadcast Standards: DVB-H appears as the only true global standard today

Fixed Reception

Mobile Handheld

Companies supporting standard

Mobile Front-end

power consumpti

on

Network cost / user

# prog. per

channel

EU + part of AP +India…

DVB-T DVB-H

US ATSCDVB-H

Media-Flo

JAPANISDB-T 13 Segments

ISDB-T 1 Segment

Japanese companies

2

KOREA ATSC T-DMBLG

(Samsung)5

CHINADMB-T or DVB-T ?

DVB-H or other?

Universities ?

Qualcomm (proprietary)

DVB-H

Nokia, Motorola, Samsung, Siemens,

Crown Castle

50mW(time slicing) $1-3

?

$6-10

>$15

?

?

250mWNo time slicing

120mWNo time slicing

?

30

?

DiBcom, Confidential & Proprietary, © 2005

718 April 2023

New : The DVB-H approach & objectives

Various modes… (16/64 QAM…).Most of them reach high mobility with diversity (2 receivers)

DVB-T: the constraints to mobility DVB-H targets

Important power consumption due to the high bit rate received in continuous mode

Limited awareness of compatibility with mobile application/image

Must be as close as possible to DVB-TNeed to work with single receiver

for handheld devices – MPE FEC

TIME SLICING (allows a trade-off between power consumption and the bit rate needed by the application)

Marketing/strong awareness/contribution by large players

• DVB-H : New DVB-T based standard since Q4/2003 to develop broadcast services (including TV) on mobile phones

• DVB-H = Mobile DVB-T + Time Slicing + MPE-FEC

DiBcom, Confidential & Proprietary, © 2005

818 April 2023

DIB7000-H: Silicon Solutions are ready for market

♦ DiB 7000 H : IC for DVB-H : embed all algorithms of DVB-T IC DiB3000MC

♦ Additional features for DVB-H:

• enhanced FEC : MPE-FEC - Allows a Maximum Doppler compensation (130 Hz) in single almost as good in a Diversity2 DVB-T without MPE-FEC

- Allows a C/N improvement by around 3 dB at low speed

• reduced power consumption : TIME SLICING

-Allows to divide the power consumption of the front-end by 10

200mW in DVB-T 20 mW in DVB-H

DiBcom, Confidential & Proprietary, © 2005

918 April 2023

DVB-H phones are available

already

DVB-H on PDA

PALM / PalmSource / MPEG4

Presented at 3GSM

Pocket PC / Windows CE / WM9

Presented at NAB05

SAGEM

My Mobile TV

Used in Trial in Paris

Oct 2005

BenQ

Concept Phone

Présented at CeBit05

DiBcom, Confidential & Proprietary, © 2005

1018 April 2023

+ 600k end-users

(+ 56 %)

« Typical » reference receiver C/N=16

dB

Berlin

« Proven perfo

rmance

 » rece

ivers

C/N=13dB

1 650 000 people watch

ing TV 1 050 000 people watching TV

EIRP=100 kW

indoor reception : -15 dB 120 m

9 km12 km

600 MHz

How about the DVB-H network ? The Broadcast approach But UHF frequencies are difficult to find

DiBcom, Confidential & Proprietary, © 2005

1118 April 2023

The cellular approach : Higher Network cost But easier to find available frequencies

« Typical » Reference Design « Proven Performance » DiBcom reference design

C/N = 16 dB C/N = 13 dB

Benefit : 48 % !

EIRP=300W

Indoor : -15 dB

Paris intramuros outdoor: 7 cells 5 cells

Paris intramuros Indoor : 49 cells 33 cells

EIRP=300W

Indoor : -15 dB

h = 30 mh = 30 m

600 MHz

DiBcom, Confidential & Proprietary, © 2005

1218 April 2023

New network = New Business ModelWho will pay ? Broadcasters or Mobile Operators ?

• Monthly Subscription

• TV on demand

• Channels on demand

• Program on demand

• Broadcaster delivers content

• Mobile operator sendsinvoice

Pay TV Model

$$$

Issue : While a consumer watches TV,

he does not use his phone, but he uses

battery … but more predictible revenue

• Events based TV (reality shows, sports …)

• Links to SMS, Voting, Web, Wap

• Stimulates Data

• Broadcaster delivers content

• Mobile operator sendsinvoice

Free TV + Interactive

$$$

The consumer watches TV for free,

and is stimulated to send data on

GPRS and UMTS networks, he

becomes sticky with the operator …

But less predicatible revenue

DiBcom, Confidential & Proprietary, © 2005

1318 April 2023

HEADQUARTERSParc Gutenberg2 bis, voie La Cardon91120 PalaiseauFRANCETel : +33(0)1 69 32 11 16Fax : +33(0)1 69 32 25 54

[email protected]

Palaiseau

▪ Headquarters

▪ R&D

▪ Sales and Marketing

Tel : +33(0)1 69 32 11 16

Nantes

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Tel : +33(0)2 40 18 07 64

[email protected]

www.dibcom.com

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