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5. 4 Hofstede: , a (Lewicki et al., 2003). , win win .
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8. 4 Hofstede: , (Lewicki et al., 2003). , (Lewicki et al.,
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30. Graham, J., & Lam, M. (2003). The Chinese Negotiation.
Harvard Business Review, 82 91. Lewicki, R., Barry, B., Saunders,
D., & Minton, J. (2003). Negotiation (4th ed.). New York:
McGraw-Hill Higher Education. Lewicki, R.,Saunders, D., &
Minton, J. (2004). (2 .). : . Moore, C., & Woodrow, P. (1998).
Mapping Cultures- Strategies For Effective Intercultural
Negotiations. Centre for conflict Resolution and the Media Peace.
Spencer-Oatey, H. (2012). What is culture? A compilation of
quotations. Retrieved July 16, 2015, from
http://www2.warwick.ac.uk/fac/soc/al/globalpad/open
house/interculturalskills/global_pad_- _what_is_culture.pdf
31. The essence of effective cross-cultural communication has
more to do with releasing the right responses than with sending the
right message. Edward Hall