Diamond Invitational Football Classic Sponsorship Deck

Paragon Marketing Group LLC, P.O. Box 2375 Chesterfield, VA 23832 (804) 548-‐9780 1

Diamond Invitational Football Classic

The Diamond Invitational Football Classic was equally created to raise awareness and funding for the noteworthy causes: St. Jude Children’s Research Hospital and Virginia State University Athletic Department. Since its inception, Diamond Invitational Football Classic (DIFC) earned the support to elevate its mission beyond the borders of Virginia.

Through this alliance DIFC will develop an intrinsic adaptation and urban development as the heart of the city festivities. DIFC also affords a four-year contract with Virginia State University to assure its continuous growth.


#Festivities

The week of September 16-21, 2013 Petersburg, VA will be hosting several crowd drawing events, Diamond Invitational Football Classic National Press Conference, Celebrity Golf Tournament, Run for Life 5K, Barbecue-Blues-and-Bikes Fest, and most importantly the DIFC’s game featuring the following: Virginia State University “Trojans” vs. Kentucky State University “Toroughbreds.”

#What is the Heart of DIFC

The Diamond Invitational Football Classic festivities will have a longstanding tradition, aimed to draw families, alumni and college students from Virginia and surrounding states. Included in the price of will be memorable performances by nationally known recording artists, who will have the crowd signing along and dancing in the aisles.

Who’s operating the Diamond Invitational Football Classic?

The Paragon Marketing Group, LLC Scott Johnson, President P.O. Box 2375 Chesterfield, Virginia 23832

“I have been walking to support St. Jude Children’s Research Hospital for the last 4 years. Our fraternity sponsors a team in the St. Jude Walk every year and I have been raising money for them ever since. Seeing a child with cancer is one of the most hurtful sights to see. Having visited St. Jude in Memphis, I saw first hand how the money that is being raised is used. I would hope more of the community would rally together to support such a worthy cause that helps all children regardless of background, ethnicity or age. No child should have to be worried about how am I going to beat cancer.” Scott Johnson, President of Paragon Marketing Group, LLC


What will be taking place?

Monday September 16, 2013

• Event: Diamond Invitational Football Classic Official Press Conference • Where: Virginia State University • Time: 9:00 AM

Tuesday September 17, 2013 • Event: DIFC Celebrity Golf Tournament • Where: Dogwood Trace Golf Course • Check in 7:00 AM - 7:45 AM • Shot Gun Start 8:00 AM and 1:00 PM • Captain's Choice • Longest Drive • Closest to Pin • Putting Contest • Lunch • Range Balls & Cart • Silent Auction • Raffle & Prizes

Saturday September 21st 2013

• Event: St. Jude Children’s Research Hospital “Cockade City 5K” • Where: Old Towne Petersburg • Time: 8:00 AM • On-Line Registration www.active.com • In Person Registration Civic Center at 7:00 AM – 7:45 AM • Barbecue, Blues, and Bikes Fest (FREE) for runners and supporters

Saturday September 21st 2013

• Event: Barbecue, Blues and Bikes Fest (presented by Harley Davidson) • Where: Civic Center • Time: 10:00 AM – 9:00 PM • Entertainment: Live Bands (3) Stages • Amenities: Food and Vendors

September 21st 2013

• Event: Battle of the Bands • Where: Virginia State University Campus


• Time: 9:00 AM to Noon September 21st 2013

• Event: The Official DIFC Tailgate Party • Where: Virginia State University Football Arena • Time: 9:00 AM – 6:00 PM

September 21st 2013

• Event: The Diamond Invitational Football Game • Where: Virginia State University Football Arena • Time: 4:00 PM – 7:00 PM

September 21st 2013

• Event: Formal Masquerade Ball • Where: Virginia State University Ballroom • Time: 9:00 PM – 1:00 AM • Entertainment: Live Band

DIFC’s presenting sponsor will be recognized for helping lead the way in making the festivities affordable and a success in all media reports. Another sponsor that will follow suit in receiving recognition will be our title sponsor for their charitable contribution to St. Jude Children’s Research Hospital and Virginia State University’s Athletic Department.


#DIFC Mission

The Paragon Marketing Group, LLC by way of the Diamond Invitational Football Classic is focused on providing topnotch entertainment affordable and fun for the whole family. Check back to see what DIFC has planned for 2014 and join us as we celebrate the inaugural Diamond Invitational Football Classic in 2013.

The Inside Scope on Petersburg, Virginia DIFC Central Location Petersburg, VA- along the eastern seaboard, approximately halfway between New York and Florida, Petersburg is situated at the juncture of Interstates 95 and 85, just 23 miles south of Virginia's state capital of Richmond. The 23.1 square mile city is one of 13 jurisdictions that comprise the Richmond-Petersburg Metropolitan Statistical Area. Petersburg is the center of the Appomattox Basin regional economy that includes the counties of Chesterfield, Dinwiddie and Prince George and the cities of Hopewell and Colonial Heights. • Population in July 2009: 32,986. • Population change since 2000: -2.2% • Males: 15,081 (45.7%) • Females: 17,905 (54.3%) • Median resident age: 36.9 years • Virginia median age: 35.7 years


Why the DIFC Selected Petersburg, VA? Richmond is one of the best participatory sports cities in the country. With over 20 golf courses, 100 parks, and 9,000 geo-caches, Richmond has an activity for every family member. Enjoy leisurely strolls or white water rafting. Watch a Flying Squirrels baseball game or a roller derby tournament. And with the James River running through the center of the city, you can row, swim, paddle and more.

• The city of Richmond is strategically located in the center of the Greater Richmond Metropolitan Statistical Area (MSA), the greater Richmond region, and the state of Virginia. With an MSA population of approximately 1.2 million, Richmond is the third largest MSA in the Commonwealth.

• Between 2000 and 2010, the Richmond MSA population grew by 12.42% and is

estimated to expand an additional 15% between 2010 and 2020. The city of Richmond's population increased 3.4% between 2000 and 2009.


Title Sponsorship: $30,000 Naming Rights and Title Branding:

v The (Company name) Diamond Invitational Football Classic (DIFC) v Sponsor’s logo incorporated into the 2013 DIFC Title Treatment v Your company will have first rights to the title sponsorship for 2014

Category Exclusivity: Yes Event Activation and Custom Promotions:

v Opportunity to activate a customized event or multiday product display in such format and layout as mutually agreed upon.

v Right to brand two existing festival events (i.e., celebrity golf classic, conversations, mixers, 5K Run, concert, halftime etc.) on such date as designated by DIFC, and such format as mutually agreed upon.

Marketing (Pre-Game)

v Radio: Included in DIFC’s radio campaign. (Exclusive benefit)

v Radio: Brand/Company tagged in DIFC radio commercials scheduled to run for a 3-week period prior to DIFC 2013 in 7 key target audience markets VA, MD, OH, KY, PA, NC, SC

v Print: Logo inclusion in DIFC half page ads in the Virginia Local Newspaper(s), Creative

Loafing (Atlanta/ Charlotte) and numerous Magazine publications (Atlanta/Chicago/Charlotte).

v Website: Rotating banner ad on homepage

v Website: Logo placement at the bottom of every page

v Direct Mail: Logo inclusion on all DIFC flyers. Flyer distribution of 40,000 (June, July &

August) in Key markets: VA, NC, SC, GA

v Logo inclusion in monthly e-newsletter: July – September 2013 (450,000 + email distribution)

v Email: Right to 4 exclusive email blasts (50,000 + email distribution)—Sponsor is

required to provide all content, artwork etc. at the sole expense of the sponsor

v Coach Tour Bus- Wrap your company name around the bus traveling states: NC, SC, KY, GA (exclusive)

v Brand the concert stage (featuring) the O’Jays (September 22, 2013)


On-Site Branding:

v Right to co-brand welcome packets distributed to all games and events “All Access Pass” holders

v Sporting Event signage: Logo on festival welcome banner at DIFC registration desk

(Exclusive Benefit), log l inclusion on DIFC main backdrop for step and repeat

v Banner Placement: Opportunity to place up to 10 banners (and) 3 Flags throughout DIFC’s events provided by sponsor at no expense of DIFC

v Program Guide: Full page color ad (Inside

cover) in DIFC’s program. Exclusive Benefit

v Company branding on the cover page of the DIFC program (3000 distribution). Exclusive Benefit

Public Relations:

v Logo on press banner in Media Room

v Opportunity to make onstage remarks at DIFC’s opening press conference v Company name included in all press releases following sponsorship acquisition

v Company will receive post-game marketing and media impressions report.

Social Media:

v Right to 3 Exclusive Social Media Blasts (Facebook, Twitter & Linked-in) –Distribution of 20,000+ consumers via DIFC and its’ affiliates

v Consumer Facebook Giveaway- Nerd Crawl Contest: Presented by X brand. – 2-Week

Promo Festival Access & Hospitality:

v Express entry into DIFC Celebrity Golf Classic and special events, concert v Forty (40) VIP Sponsor passes allowing access to all Official DIFC events v Reserved seating for all evening events including: Concert(s), and Formal Ball v Access to DIFC VIP Suite, which is only available to celebrities, sponsors and other

VIPs


v Invitation for (5) guests to the DIFC celebrity dinner Sampling/Merchandising:

v Logo on festival passes and lanyards worn by All Access Pass holders and staff Company/ brand items in DIFC gift bags (Minimum quantity 1,000)

v Logo on T-Shirts worn by DIFC staff (exclusive benefit) Sampling/Merchandising (continued):

v Right to a sampling table (approximately 6 ft.) Sponsor shall be responsible for all costs and expenses associated with (i) shipping and/or receiving the products to be sampled and (ii) building out and customizing the table space.

v Right to include one (1) premium item in the VIP gifting program, subject to Sponsor

providing at least (60) days prior written notice. Minimum quantity 100 v Right to execute customized survey of the DIFC’s audience, in such format and layout

as pre- approved by DIFC.

(Title Sponsorship Opportunity)


Presenting Sponsorship: $25,000 Naming Rights and Title Branding:

v The (Company name) Diamond Invitational Football Classic (DIFC)

v Sponsor’s logo incorporated into the 2013 DIFC Title Treatment

v Your company will have first rights to the same sponsor level 2014

Category Exclusivity: Yes

Event Activation and Custom Promotions:

v Right to present the DIFC’s Battle of the Bands competition or create a company

branded award. DIFC award for the winning team of $2500 to be made payable to the

school’s music program.

v Opportunity to activate a customized event or multiday product display in such format

and layout as mutually agreed upon.

v Right to brand two existing festival events (i.e., celebrity golf classic, conversations,

mixers, 5K Run, concert, halftime etc.) on such date as designated by DIFC, and such

format as mutually agreed upon.


v Radio: Included in DIFC’s radio campaign. (Exclusive benefit)

v Radio: Brand/Company tagged in DIFC radio

commercials scheduled to run for a 3-week period prior to DIFC 2013 in 7 key target audience markets VA, MD, OH, KY, PA, NC, SC

v Print: Logo inclusion in DIFC half page ads in the Virginia Local Newspaper(s), Creative Loafing (Atlanta/ Charlotte) and numerous Magazine publications (Atlanta/Chicago/Charlotte).

v Website: Rotating banner ad on homepage


v Direct Mail: Logo inclusion on all DIFC flyers. Flyer

distribution of 40,000 (June, July & August) in Key markets: VA, NC, SC, GA




required to provide all content, artwork etc. at the sole expense of the sponsor On-Site Branding:

v Right to co-brand welcome packets distributed to all games and events “All Access Pass” holders




v Program Guide: Full page color ad (trunk page(s) in DIFC’s program. Exclusive Benefit

v Company branding on the cover page of the

DIFC program (3000 distribution). Exclusive Benefit

Public Relations:

v Logo on press banner in Media Room

v Opportunity to make onstage remarks at DIFC’s opening press conference

v Company name included in all press releases following sponsorship acquisition

v Company will receive post-game marketing and media impressions report

Social Media:

v Right to 3 Exclusive Social Media Blasts (Facebook, Twitter & Linked-in) –Distribution of 20,000+ consumers via DIFC and its’ affiliates

v Consumer Facebook Giveaway- Nerd Crawl Contest: Presented by X brand. – 2-Week

Promo DIFC Exclusive Access & Hospitality:

v Express entry into DIFC Celebrity Golf Classic, and special events

v (30) VIP Sponsor passes allowing access to all Official DIFC events

v Reserved seating for all evening events including: Concert(s) and Formal Ball


v Access to DIFC VIP Suite, which is only available to celebrities, sponsors and other

VIPs

v Invitation for (5) guests to the DIFC celebrity dinner

Sampling/Merchandising: v Logo on festival passes and lanyards worn by All Access Pass holders and staff

Company/ brand items in DIFC gift bags (Minimum quantity 1,000)

v Logo on T-Shirts worn by DIFC staff (exclusive benefit)

Sampling/Merchandising (continued):

v Right to a sampling table (approximately 6 ft.) Sponsor shall be responsible for all

costs and expenses associated with (i) shipping and/or receiving the products to be

sampled and (ii) building out and customizing the table space.

v Right to include one (1) premium item in the VIP gifting program, subject to Sponsor

providing at least (60) days prior written notice. Minimum quantity 100

v Right to execute customized survey of the DIFC’s audience, in such format and layout

as pre- approved by DIFC.

Data Capture:

v Right to executive customized survey of the DIFC audience, in such format and layout as

pre-approved by DIFC.

(Presenting Sponsorship)


Academic Achievement Sponsor: $10,000 Category Exclusivity: N/A

Event Activation and Custom Promotions:

v Right to brand the DIFC commentary booth. Sponsor will be branded on stage and have

the opportunity to create a custom display in the lobby or exterior of the venue

(exclusive benefit)





v Direct Mail: Logo inclusion on all DIFC flyers. Flyer distribution of 40,000 (July & August)

in Key markets: VA, NC, SC, GA



required to provide all content, artwork etc. at the sole expense of the sponsor

On-Site Branding:




v Program Guide: Full page color ad in DIFC’s program.

Public Relations:

v Company name included in all press releases following sponsorship acquisition v Verbal mentions (from stage) prior to the game opening and award closing ceremony



v Brand mentioned as a sponsor via 2 media interviews (print and radio)

Social Media:

v Right to 2 Exclusive Social Media Blasts (Facebook, Twitter & Linked-in) –Distribution

of 20,000+ consumers via DIFC and its’ affiliates

DIFC Exclusive Access & Hospitality:


v Reserved seating for all evening events including: Concert(s) and Formal Ball (8)

tickets


VIPs


Sampling/Merchandising: v Logo on festival passes and lanyards worn by All Access Pass holders and staff


Sampling/Merchandising (continued):

v Right to a sampling table (approximately 6 ft.) Sponsor shall be responsible for all

costs and expenses associated with (i) shipping and/or receiving the products to be

sampled and (ii) building out and customizing the table space.

(Academic Achievement Sponsorship)


I CARE Sponsor: $5000 St. Jude Children’s Research Hospital Event Activation and Promotions:

v Right to brand the Barbecue-Blues-and-Bikes Fest. v Sponsor will be branded on all (3) stage and have the opportunity to create a custom

display in the lobby or exterior of the venue (exclusive benefit) Marketing (Pre-Game)








required to provide all content, artwork etc. at the sole expense of the sponsor DIFC Exclusive Access & Hospitality:

v Express entry for (2) to the DIFC Celebrity Golf Classic v (4) VIP Sponsor passes allowing access to all Official DIFC events v Access to DIFC VIP Suite, which is only available to celebrities, sponsors and other

VIPs v Invitation for (4) guests to the DIFC celebrity dinner

Public Relations:

v Company name included in all press releases following sponsorship acquisition v Verbal mentions (from stage) while bands perform v Company will receive post-game marketing and media impressions report

Sampling/Merchandising:

v Logo on festival passes and lanyards worn by All Access Pass holders and staff Company/ brand items in DIFC gift bags (Minimum quantity 1,000)


Chamber of Commerce Business Sponsor $1500 Marketing (Pre-Game)








required to provide all content, artwork etc. at the sole expense of the sponsor DIFC Exclusive Access & Hospitality:

v Express entry for (2) to the DIFC Celebrity Golf Classic



VIPs


Public Relations:

v Company name included in all press releases following sponsorship acquisition v Verbal mentions (from stage) while bands perform


Sampling/Merchandising:

v Logo on festival passes and lanyards worn by All Access Pass holders and staff



For additional Information and research To request an unabbreviated corporate partnership presentation or information

on how you can become a corporate partner with the Diamond Invitational

Football Classic, please contact the Department of Corporate Partnership &

Press at:

Ms. Lawrence Senior Public Affairs Director

The Diamond Invitational Football Classic

Press & Media Genius.com

www.pressmediagenius.com

E-mail [email protected]

Contact Number: (773) 492-1350

Diamond Invitational Football Classic Sponsorship Deck

Documents

virginia state university

borders of virginia

heart of difc

llc scott johnson

difc celebrity golf

alliance difc

city festivities

bikes fest free