the best way to promote your jewelry business > elegant editorial on the two leading wedding websites > new for 2012: redesigned online jewelry search tools > top-selling bridal magazines > an affluent audience of women the # 1 wedding brand photo: brian doben Source: comScore Media Metrix, March 2011-Unique Visitors; The Knot 2010 Real Weddings Study more brides – and more affluent brides – than any other bridal media
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Diamond Council of America - the wedding brand...From engagement rings to wedding day accessories, when brides pick jewelry, they turn to The Knot Wedding Network. In fact, women who
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the best way to promote your jewelry business> elegant editorial on the two leading wedding websites
> new for 2012: redesigned online jewelry search tools
> top-selling bridal magazines
> an affluent audience of women
the #1 wedding brand
photo: brian dobenSource: comScore Media Metrix, March 2011-Unique Visitors; The Knot 2010 Real Weddings Study
more brides – and more
affluent brides – than any other
bridal media
click>> Keep up with the hottest trends at TheKnot.com/fashion
1 Gown, $5,345, ReemAcra.com for stores 2 Swarovski crystal necklace by Erickson Beamon, $910, ShopCurve.com 3 Headband, $18, ASOS.com 4 Earrings, $275, AlexisBittar.com 5 Uncut diamond ring by Diamond in the Rough, starting at $15,000, (888) 245-5145 for stores 6 Clutch, $195, LaurenMerkin.com 7 Vanity mirror and brush, $30 for set with comb, Target.com 8 Semimatte lipstick in Scarlett Empress, $24, NARSCosmetics.com 9 Peep-toe pumps, $1,040, LouisVuitton.com
k look of the moment
enchanted forestChannel your inner Snow White for a dramatic wedding day look. By susan waits
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sparkle & shineTake a look at the bridal accessories our editors were loving at New York Bridal Fashion Week.
1 Feather and crystal headband, $85, Etsy.com/shop/meganhamilton 2 Fascinator with feather detail, $110, Nilah.com for stores 3 Organza shoulder festoon, $815, ErinCole.com for stores 4 Crystal and pearl beaded necklace, $88, BridalBling.ca for stores 5 Crystal and pearl earrings, $365, SimanTu.com for stores 6 Crystal-encrusted belt, $287, RaniaHatoum.com for stores 7 Crystal clutch, $4,795, JudithLeiber.com >>
gem class
“glam is my thing”—Vi-AN, EdiTOriAl AssisTANT
“something sparkly” should be added to that “something blue” adage. A starburst beaded sash, a gold bejeweled clutch, a crystal-encrusted statement necklace or rich natural pearl earrings—it’s the glitz factor in these trimmings that can transform a wedding dress into a total knockout look.
head case
“ I love flights of fancy”—susAN, sENiOr AssOCiATE WEddiNgs EdiTOr
Hints of whimsy, via feather accents, add personality to your look without going overboard—meaning you can still give a nod to fashion icons like Victoria Beckham and not have to wear a fascinator with its own ZiP code. Needless to say, it’s a no-brainer for the fashion-forward bride.
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glam it upA pair of statement earrings, a chic updo and a dramatic black sash give a
basic gown maximum wow factor.
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1 dress 3 waysHere’s proof that it’s the personal touches that
truly make a wedding dress unique.By HeatHer Levine
PHotograPHy By tom ScHirmacHer
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the dress The most flattering silhouette is a strapless A-line. Gown by Maggie Sottero, $900 +Black-diamond earrings by Siman Tu, $525, (212) 327-4626
Black double-face satin ribbon, $8 per yard, MJTrim.com
platinum and diamond engagement ring, $5,300 (not including center stone), JeffCooperDesigns.com >>
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make your jewelry store sparkle
Newly redesigned, our popular engagement ring and wedding band search tools are even more engaging for brides and brides-to-be – and better for you! Now, women can easily find and fall in love with the design of their dreams and know exactly where to go to purchase it.
award-winning editorial that inspires and influences
Source: The Knot Market Intelligence, 2011 Engagement & Jewelry Study. Base: Stone and/or setting purchased Base: Purchase/select bandsphoto: devon jarvisSource: comScore Media Metrix, March 2011-Unique Visitors
print features
Gotta Have It – Top picks for the best wedding details, like stunning jewelry
Notebook – Highlights bridal earrings, brooches, rings and more – in a variety of styles
online features
Engagement Ring Search – Over 500 photos of actual rings in every cut, color, and style imaginable
Ultimate Accessory Search – the go-to guide for wedding day jewelry and accessories
find a store near you tool and results
online vendor profile
From engagement rings to wedding day accessories, when brides pick jewelry, they turn to The Knot Wedding Network. In fact, women who aren’t yet engaged turn to us too. 40% of our members have visited TheKnot.com prior to their engagement.
> 60% of brides research rings before the proposal
> 21% of brides visit a ring retailer without their finance
> Almost every bride and groom purchase a wedding band
> Almost half (46%) purchase both wedding bands from a local/independent jeweler
how the program works
> The bride-to-be searches for jewelry by a designer that your store carries.
> She clicks on the “find a store near you” link.
> The results include your store name and address with a link to your online profile.
targeted profile placement
Your online business profile on TheKnot.com and WeddingChannel.com is placed in the jewelry category and city where your store is located.
jewelry store referral program
help brides find you first
the best way to generate an online presenceShowcase your business through these premium placements and products:
the only magazine for your brand Nearly 8 out of 10 brides (77%) use bridal magazines during wedding planning—and 67% of those brides say they use The Knot as a planning resource. Let us find the right package for you!
“Brides are researching even before the
engagement begins making The Knot an extremely visible and important
influencer for jewelers.”–Kristina Maiwaldt
Marketing Director, Roman Jewelers
> LocaL MaRKET hoMEPagE BannER—exclusive Flash banner linking to your website
> caTEgoRy PagE BannER—exclusive leaderboard banner linking to your website
> SPoTLIghT BannER—a second banner on your category page appearing above featured vendors, linking to your website
> nEW BRIdE EMaIL—featured placement in an email sent to new members of The Knot, linking to your website
spotlight banner | This popular placement is now available as a stand-alone component. It appears on your category page above featured vendors and links to your website.
category badge | This badge can link to your profile or your website.
featured vendor profile | This upgraded profile is available to only 30 advertisers! Your profile thumbnail is guaranteed to appear on the first page of results for your category.
> contact us! email nikole Spangler at [email protected] or call (877) 771-3019
local direct email | This email is sent to local brides in your area and can promote your business or a special offer or package.
premium banner program | This exclusive program includes 4 premium placements: