Diamond Candles Case Study

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DIAMOND CANDLES’ MARKETING CAMPAIGNS SHINE BRIGHTER WITH JIRAFE

Jirafe’s Self Serve Insights Light The Way To Growth Diamond Candles started as a unique birthday present idea, and grew rapidly due to the popularity of its unique ring in a candle approach. Shortly after launching, Diamond Candles instantly became an ecommerce gem and experienced rapid growth in sales during the first year of operations.

CASE STUDY

CHALLANGES Diamond Candles chose Jirafe because they needed a commerce intelligence solution that could easily help them understand the success of their various candle fragrances in order to maximize the efficiency of their customer acquisition efforts, support future product development with their most popular scents, and potentially discontinue unpopular candles.

They implemented Jirafe to enable them to:

1. Understand which products should lead marketing campaigns. Specifically, Diamond Candles needed to determine which products are winning new customers, and which generate customers with the highest lifetime value.

2. Drill down into product performance so the team could promote or discount items based on seasonal trends.

3. Determine which marketing channels bring them the most revenue so they can maximize the efficiency of their marketing spend.

IN THE FIRST

2 QUARTERS

INCREASED REVENUE

AVERAGE ORDER VALUE

CONVERSION RATE

NEW CUSTOMER GROWTH

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JIRAFE REVEALS THE REVENUE THAT’S BEEN HIDING IN YOUR DATA

WHY JIRAFE Co-founder and CEO, Justin Winter, explained, “We chose Jirafe because it is what an ecommerce forward and focused business intelligence tool looks like, as opposed to Google Analytics or broader event-based tools. I prefer Jirafe over most other ecommerce tools because the data is more accessible. With Jirafe, I get immediate answers on how my business is doing without a degree in web analytics.”

Jirafe’s insights gives Diamond Candles the ability to quickly examine core merchandising trends without having to build reports or spend extensive time training their team on how to use it. The ability to easily access, and interpret their data is imperative to how they execute within the requirements of a rapidly growing business to acquire new customers and maintain profitability.

For example, Diamond Candles relies heavily on Jirafe’s ability to surface merchandising data, especially as it relates seasonal demand for its various fragrances. Jirafe helps Diamond Candles answer questions like which products should lead a Google Adwords or Facebook campaign, and which marketing channel brings in customers that spend the most.

In seconds, Diamond Candles can also view which products bring them customers with the highest lifetime value, which need an extra boost to get sales rolling, and which candles they should discount based on low or slowing sales.

THE RESULTS Within two quarters of using Jirafe, Diamond Candles experienced significant growth in revenue, customer average order value, and increase in their customer base. Prior to using Jirafe, the brand was primarily focused solely on new customer acquisition, and has now started to look at improving their repeat purchase rate.

CASE STUDY DIAMOND CANDLES

“With Jirafe, I get immediate answers on how my business is doing without a degree in web analytics."— JUSTIN WINTERCO-FOUNDER AND CEO

WHAT’S NEXT Diamond Candles is looking to dig deeper into its customer and product activity, to fine tune their customer segmentation strategy and build a stronger customer retention program. As they look to expand their product line into other types of home fragrance items, Jirafe will play a critical role in surfacing actionable data.

“I really like Jirafe, and I’m looking forward to seeing what else is available in the future. We plan on expanding our product catalog, and Jirafe will be a helpful tool in terms of our product development strategy and developing a strategy to capture greater market share,” said Winter.

JIRAFE INC. Jirafe provides more than 80,000 merchants with daily insight to grow their revenues. Our product was built on best practices learned from analyzing more than 425 million shopping experiences and the daily purchase behavior of more than 65 million shoppers. We provide emerging brands like Tuckernuck, Dolls Kill, and Diamond Candles with enterprise class ecommerce solutions that they can grow with. We also provide larger merchants such as Nasty Gal, Nikon, and GE with a high performance, targeted ecommerce solution to manage their business. To learn more about how Jirafe can grow your business visit www.jirafe.com. 

JIRAFE.COM @jirafe facebook.com/JirafeInc

CASE STUDY DIAMOND CANDLES