Diamond Cab Proposal

Diamond Cab ProposalTeam Synergy

The StoryLife is unpredictableSince 2007, Doris’ mother has become

permanently disabled An alternative to illegal vans – a transportation

for the disabled“Diamond Cab is a labor of love”We share the same vision and mission

ObjectivesLong Term Goals:

Increase nighttime business Increase business in Sunday mornings Increase awareness Expand target range

Short Term Goals: Co-operation with companies Increase awareness and popularity

ObjectivesMethod of Measuring the Goals:

SurveysComparison of the business statistics

Nighttime businessSunday morning business

Process Brainstorming

Timeline Research + elimination.

Proposal Research Modification

Presentation Mock presentation Speech

Yum Cha ( 飲茶 )Purpose

Family reunion Tradition Mahjong

Targets Upper-middle and middle class families (with

wheelchair users) Underprivileged wheelchair users

Yum Cha ( 飲茶 )Possible Restaurants

稻香酒樓 好彩酒家 美心酒樓 Victorian

ReasonsSponsorship

Yum Cha ( 飲茶 )Trials

Charitable event — whole-day package Beneficial for all

Long-term Packages 10% discount for wheel-chair users Free advertisements – doors, posters, brochures

etc.

Airport/Hotel Transportation

Benefits For Diamond Cab For HK Airport For Hotels For Users

Challenges for diamond cab Competition (Rehabus) High cost Limit number of vehicles Small market

How diamond cab can expand its business: increasing advertising in the airport (posters,

commercials..etc) increase advertising using diff. kinds of media

in HK (thru RTHK, TVB and putting up posters on the diff. places, etc.)

create lucrative packages with hotels (i.e.: provide night tour services to tourists if they have time)

have a partnership with the airport--> may need to contact the customer services department in the HK airport

seek sponsorship from the HK Tourism Association

seek sponsorship from the HK Hotels Association

Target audienceWheelchair usersPregnant womenTourists who use wheelchairs or having

disabilitiesNon-wheelchair users who want a special

experience in HK

Possible packagesDiamond cabs pick up tourists from airport and

send them to certain hotels

-diamond cab can send tourists to certain landmarks and restaurants as part of the package:

-Hong kong disneyland and ocean park -the peak -central -a more expensive, fixed fee is paid at

the beginning and the hotel pays part of it in exchange of advertisment of the hotel on diamond cabs

Unlimited use of diamond cabs during the stay in Hong Kong

-The customer can go anywhere during his/her stay in HK.

-The customer can call for the Diamond Cab whenever his/her stay.

-Very expensive price should be paid.

Locations and Possible Partnership:Four Seasons Hotel Hong Kong8 Finance Street, Central, Hong Kong, China Intercontinental Hong Kong18 Salisbury Road, Kowloon, Hong Kong SARThe Peninsula Hong KongSalisbury Road, Kowloon, Hong Kong SARThe Ritz-Carlton, Hong Kong International Commerce Centre, 1 Austin Road

West, Kowloon, Hong KongW Hotel Hong Kong1 Austin Road West, Kowloon Station,

Kowloon,Hong Kong,ChinaKowloon Shangri-La, Hong Kong64 Mody Road, Tsim Sha Tsui East, Kowloon,

Hong Kong

Airport/Hotel Transportation

Sponsorship HK Tourism Association HK Hotels Association

Target Wheelchair and non-wheelchair users Pregnant women Tourists

Airport/Hotel Transportation

Possible Packages Direct Airport-Hotel (or vice versa) Daytime Tours Nighttime Tours Whole Day Tours

Possible Partnerships Four Seasons Hotel Intercontinental The Peninsula The Ritz-Carlton, W Hotel Shangri-La,

ChurchPurpose

Increase business on Sunday mornings Raise awareness of Diamond Cabs amongst

Christians

Target Audience Christians in targeted Churches

Sponsorship No sponsorship will be given for those who can

afford the Diamond Cab ride For those who cannot afford the Diamond Cab

service, sponsorship will be given by the Church funds or wealthy Christians

ChurchBenefits for Diamond Cab

• More business

• ReputationBenefits for Church

• Additional patrons• Better reputation Benefits for the religious disabled• They get to join morning sermons

6-Month Plan

Possible Cinema Company to work with UA cinema

Why we chose this cinema Wider target audience Provides a larger chance for night time cab

services.

Cinemas

CinemasBenefits

For Diamond Cab For the Cinema companies For Wheelchair users

Packages One-day awareness One-day package

Challenges Possible Solutions

Year-Round PackagesAirport-Hotel ServicesHotel-Airport ServicesChurch-Yum Cha ServicesCinema-Yum Cha ServicesCinema – Restaurant ServicesAll the above packages will have a 10%

discount for the fees

One-day PackagesMother’s Day/Father’s DayValentine’s DayMid-Autumn Festival

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10% discount for using Diamond Cab services on the above days (point-to-point services)

15% discount for using Diamond Cab service on the above days and applying long-term packages

One-day PackagesChristmasNew Year’s EveChinese New Year

__________________________________________________________________________________________________

10% discount for using Diamond Cab services on the above days (point-to-point services)

15% discount for using Diamond Cab service on the above days and applying long-term packages

Conclusion

Q&A

Challenges Benefits Overcoming them Who’s gonna execute it Target Time and audience Overview Challenges and Solutions Possible Locations and Sponsers WHO’S GONNA PAY FOR WHAT!!!!!!!!!!!!! SUITABLE SPONSERS Executable things that they can do