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Engaging Physicians:A Guide to Physician Partnership
Diagnostic Criteria for Physician Engagement
Physician awareness and support for the organizational missionPhysician behaviors are consistent with values and vision of the organizationPhysician involvement in quality, safety and service initiativesPhysician leadership is tightly connected to the administrative team, moving in a unified direction
Critical Steps to Achieving Physician Engagement:
1.Create and Communication organizational Vision and Goals to Physicians
2. Building Physician Confidence and Trust in the Leadership Team
Multi-channel communicationMedical Staff MeetingsRounding on PhysiciansNewslettersVideo streamsCEO communicationsMarketing Campaign
Step 2: Building Physician Confidence and Trust
Physician satisfaction as an organizational goal will retain physicians, improve performance, increase revenue and create receptiveness to the organizational mission
Determine issuesPhysician Satisfaction TeamExecute System ResponsivenessLeaders Rounding on Physicians Physician/Nurse communication New Medical Staff OrientationPhysician Hotline
Goal: Improve Physician SatisfactionTasked to create visible response to physician issuesReports to CEOInvite physician membershipEmpower to act quickly and decisively
Physician Rounding
Establishes sincere communication between physician and hospital leadershipContent
Review purpose of roundingReview improvement effortsWhat is working well/is there anyone I need to recognize?Are there any tools/equipment you need?
Personal introduction of all key leadersContact informationGuided tour with an executive team memberVision and Culture heavyPhysician experience strategies in placeGoals of the organizationCode of conductGenuine partnership conveyed with”win-win”sentiment
Medical Staff Hotline
We are here to provide you the best place to care for patients, 24 hours a day, 365 days a year. If there is
anything that falls short of what you need, let us know and we will do what is necessary to make it right. Our
leadership team will respond and communicate a response within 48 hours of your call. Guaranteed.
Step 3: Training Physicians
Training the Medical Staff is not about getting physicians to do what the leaders want them to do to achieve a system agenda. Effective physician training is about investing in physicians to make them more successful.
Patient Satisfaction w/ Medical Group(Press Ganey) National Percentile Rankings
Drivers of Physician Change
Effective LeadershipOrganizational ResponsivenessTrust and Confidence in the Leadership teamEfficiency in Practice ExperienceKnowledge of PerformanceClarity of ExpectationsParticipation in Change StrategiesCoaching to ImproveColleagues Enrolled in the EffortRecognition for Doing WellIncentives
Stages to Physician Engagement
Stage 1: Communicate Vision and GoalsStage 2: Leadership Development and Accountability for PerformanceStage 3: Building Physician Confidence and TrustStage 4: Creating Effective Physician LeadershipStage 5: Developing and Training the Medical StaffStage 6: Using Measurement to Assess and Report PerformanceStage 7: Implementing a Physician Code of ConductStage 8: Managing the Disruptive PhysicianStage 9: Physician Recognition