DIAGEO

DIAGEO

Abhijit SinghAkarsh Prasad

Aman BajajDrishti JaiswalKaavya Saluja

Monica Vaid

About DIAGEO

In 1997 – Merger of

Guinness and Grand

Metropolitan

Global leader in Beverage Alcohol

Revenue 15.5 BillionNet income 2.6 Billion

Products sold in

more than 180

countries

Popular Brands

Johnnie WalkerSmirnoffCaptain Morgan Baileys

A History of Mergers & Acquisitions

Guinness PLCGrand

Metropolitan PLC

DIAGEO

In 1997

Stripping out Non-Core BusinessTo Focus primarily on the alcoholic beverage market

In 2001/02

Focus on Growth through Strategic AquisitionsPost 2000

Vision

Mission

Corporate Strategy - 2014

Strengthen and accelerate our premium core brands• Premium core brands are profitable, high return brands which make up 60% of Diageo and they

must all build brand equity, grow share and take price

Win in reserve in every market• In the last 4 years we doubled net sales in reserve, which is now 10% of Diageo, growing double

digit even in markets with tough economic environment like Western Europe

Innovate at scale to meet new consumer needs• For each of the last 5 years innovation has accounted for at least half of Diageo’s net sales

growth. We want to have fewer, bigger and more scalable ideas

Build and then constantly extend our advantage in route to consumer• Increase sales forces, optimize outlet coverage, improve growth driver activation and drive • efficiencies in distributor and wholesaler terms and in our logistics

Drive out costs to invest in growth• Initiative recently announced to save £200 million by the end of fiscal 17 which they will use to

fund ongoing change programmes, invest in growth and improve margin

Ensure that they have the talent to deliver our performance ambition

Business Strategy Diageo’s core strategy is to drive top line growth and margin improvement, in a sustainable and responsible manner

Challenges

How will we deliver our ambition for sustainability and responsibility ??

• Familiarize yourself with your new assignment1

• Explore your new environment2

• Meet your new colleagues3

Today’s Overview

Learning Objectives

• Technology • Procedure• Policies• Benefits

NEW WORK

QUESTIONS?

THANK YOU