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Digital Home Marketing System
Chuck YeagerCorporate Technology Trainer
Prufoxroach.com
Listing DistributionListing Enhancements
Listing Videos on YouTube.com
Virtual Tours
Single Property SitesDigital Advertising system
Home Text
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Chuck YeagerCorporate Technology Trainer
Digital Home Marketing System
Access the new DHMS by logging into www.myezaccess.com
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Digital Home Marketing System
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First window will have a list of training
for the new DHMS.
Youll find FAQs as well as Webinars
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Listing Syndication
Currently we send or syndicate our listings to 23 major web sites and
by extension hundreds of others.
The 23 major sites are listed on a separate page in the Toolkit CMA
listing presentation.The listings get to these sites in two ways: our listings are included in a
data feed directly from the MLS along with all other listings in the market
or we send a data feed of just our listings directly to that web site. In
either case, all listing info, including pictures is sent and updated at least
daily.
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Many sites have a way for an individual agent to directlyparticipate in promoting their listings. Sometimes these
services are free while others must be purchased. In some
instances if you claim your listing on a commercial web site
and then alter its content (words or pictures) this will interfere
with the automatic update process. We strongly recommend
that you do not make any changes to your listing content otherthan on the MLS. 4
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Listing Enhancement
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Full branding and all pictures on all company
listings
Enhanced listings are displayed first in the
search
Direct connection to listing agent on Trulia,
Zillow/Yahoo at no chargeDirect connection to listing agent and full
agent control panel for realtor.com with
discounted Agent Showcase purchase
Sell will get their property viewed more
Leads go directly to the listing agent
&
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Sellers Report
There are three essential elements to the Sellers Report:1. Traffic for your listing on all syndicated websites and the company website 2. E-showing information (when available) including showing agent feedback(going back six months)
3. Ability for you to automatically send this report to your seller
It gives you an automated way to demonstrate to your seller themarketing activity for their home. 6
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Sellers Report
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Sellers Report
You can schedule the report to be delivered on the 1st of every
month or 1st and 15th of every month. You can send it more
than one person if applicable. You can also get copied on this
report or send it to yourself and forward to your seller with
your comments.-------------------------------------------------------
Views occur when a consumer views the full property detail
page on that web site.
Click-throughs occur when a consumer is redirected to the full
property detail page on our companys website.
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Sellers Report
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Sellers Report
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Virtual Tours
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Virtual Tours
As part of the new Digital Home Marketing System a fullyfunctional virtual tour is automatically produced for all
company listings within 72 hours of the listing being uploaded
onto the MLS with a minimum of 5 pictures. The virtual tour
will be posted automatically on our company web site
attached to that listing and uploaded to the MLS as well.
The virtual tour is @:60 seconds in length and features a 12picture tour through the property set to music. The brandedversion of the tour also allows access to a photo gallery, area
map, school info, mortgage calculator, request a showing andthe ability to email a friend or the listing agent. 12
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Virtual Tours
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Use the VHT toolbar to navigate thru
the tour features.
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Virtual Tours
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Click on links to find both
branded and unbranded web links
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Virtual Tours
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You can also upload higher resolution pictures into this system.
If your tour has high resolution (sharper) pictures a buyer will
be able to view the tour in full screen mode. The results are
spectacular and it gives a buyer a great view of any property.
Upload your Hi-Res photos here
Click on Stats for
your tour analytics
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Virtual Tours
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Virtual Tours
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Virtual Tours
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Choose the features that show
on your tour
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Virtual Tours
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Add your Open House
to your tour
Check your profile &
update your photo
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Virtual Tours
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Listing Videos on YouTube
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Produced automatically for all listings with 5 or
more pictures within 72 hours of upload onto MLS
To assist in generating traffic
Searchable by address and area.
Linked to the detail page of same listing on the
company site
Include branding, agent name and phone number
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Listing Videos on YouTube
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Click on show more for the link
to the listing on PFR.
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Single Property Sites
This site can be used in all property marketing including ads,
brochures, social media sites, and linked to other websites
including your personal website. You can add the domain name
of the site to the property signage using the company-paid
stickers. The stickers can be ordered within your single propertywebsite account.
Go to myezaccess.com >> Single Property Site button on the
home page. Or myezaccess.com >> Listing Management menu
>> Single Property Site link.
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Single Property Sites
When your new listing is active and has 5 or more pictures, youwill be notified by email to your prufoxroach.com or
pattwhite.com email address that the site is live. The email will
include the domain name for the single property site for your new
listing.
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Log In & Manage your Listings
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Single Property Sites
By default, the domain name is the address plus
go2pfr.com or go2ppw.com.
For example, if the listing address is 123 Main Street, Anywhere,
PA. The domain name would be 123main.go2pfr.com.
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Add a video to your property site
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Single Property Sites
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Copy the widget
code to
upload/embed
your listing site/s
into your website.
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Single Property Sites
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Flyer View
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Single Property Sites
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Card View
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Single Property Sites
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SUPPORT
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Single Property Sites
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Create a campaign
banner for atop your site
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Single Property Sites
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Home Text
Anyone who has texting capability can use the Home Textservice.
Every listing gets a texting sign bubble at no cost. This tool
enables interested buyers to text and receive information
immediately on their smartphones and mobile phones, while
generating leads to the listing agent.
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Log in with your cell number and
the password youve created
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Home Text
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Click for property
stats
Decide the manner you will use to
register your clients
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Home Text
If your clients number was registered to another agent due to a singular
home search in the past, the number can only be re-assigned in two
ways:
1) the client can text N to 59559 and they will be unregistered from the
first agent.
2) the other agent can eliminate the clients number from their HomeTextaccount. This is done through the HomeText access on myezaccess.com46
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Home Text
Agents can protect their buyers by registering them - here's what to do:
Text: [buyers phone number] To: 59559
- All leads from that buyers number will be sent to that agent
- Homebuyer is sent a confirmation message when their number is protected
- Registering agent will always receive lead even if buyer inquiries on company listing
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Home Text
The buyer goes to new message on a cell phone orsmartphone and then in the to field, types 59559, and thenPFR or PPW in the body of the text. They then should followthe directions on the texts they receive from there. Do not
enter an address into the body of the text.
They will immediately receive a
text asking them to type in the
house # or street name (or both)
of any property. OR if they have
an Android or iPhone, they can
click a link for the closest listings.
After that, they will receive the
property info, including beds,
baths, square footage, and your
name and phone number as the
listing agent.
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Home Text
Your leads will include: Subject property, time of day, and a phone
number to contact the buyer.
Call the cell phone number from the lead. If the buyer answers,
let them know that you are aware they showed an interest inyour property and ask them if they would like to tour the
property or need further information. Also, be sure to
immediately register that buyers number in your HomeText
account by texting their phone number to 59559.
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Home Text
TEAM
Login to myezaccess and click the HomeText button. In your
HomeText account, go to Manage Account menu and the
Additionalphone field. The text lead will go to the listing agents
cell phone and the additional cell phone number
The mobile phone that your text leads will be sent to is the
mobile number associated with the listing agent.
Make sure your mobile phone number is correct in your agent
profile in myezaccess.com. If you do not currently list yourmobile phone, change this immediately.
When a buyer requests information on your listing, your name
and cell phone number is included with the listing details. Your
information will appear on your listings and all other broker
listings the buyer requests, from that day forward.
The exception is when a buyer texts another PFR/PPW listing
they will receive the contact information for that 2nd agent. All
other broker listings from that time on are then branded to the
second agent. Be sure to register your buyer immediately in the
HomeText system to avoid this. 50
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Digital Advertising System
This system gives you the ability to easily post a great ad for your
listings on to Craigslist, blogs and social media plus allowing youto quickly update the property ad with minimal effort.
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Digital Advertising System
You must have a Craigslist account prior to using the Craigslist
posting tool. If you dont crurently have an account, you can
create one at www.craigslist.org
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Digital Advertising System Toolbar
Edit your listing - Upload Hi Res photos, choose template, manage Open House
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Digital Advertising System
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Digital Advertising System
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Choose a PDF template for printing flyers
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Digital Advertising System
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Open House
Feedback Form
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Digital Advertising System
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Open House
Feedback Form
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Digital Advertising System
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Create & send flyer
via email or print as
handout
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Digital Advertising System
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Digital Advertising System
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Digital Advertising System
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Easily post your listing flyer on
your WordPress Blog
Or Facebook & Twitter
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Digital Advertising System
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Simply copy and paste the supplied linkas an update to your Facebook Business Page
and share your listings virally
When a client clicks on the link they see.
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Digital Advertising System
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Digital Advertising System
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Viewers can askquestions as well
as request a
Professional Home
Value
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Digital Advertising system
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Home Value Request
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Digital Advertising System
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Showing Request
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Digital Advertising System
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View and update your profile
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Digital Advertising System
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Single Property Sites
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DHMS
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DHMS
On
Toolkit
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DHMS
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NOTES