Dfu presentation design_matters

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Design Matters How to achieve a stellar user experience

DesignForUse Nishant Jain

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What is Good Design?

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Useful

Engaging Usable

The optimal balance of

Usefulness

Ease-of-use

Emotional Appeal

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What’s

Desirable?

What’s

Possible?

What’s

Viable?

The 3 Constraints

Larry Keely, Doblin Group, among others

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What’s

Desirable?

What’s

Possible?

What’s

Viable?

The 3 Constraints

Business: What can I bear? • How much can we sell it for?

• How much can it cost?

• Is there an acceptable RoI?

Larry Keely, Doblin Group, among others

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What’s

Desirable?

What’s

Viable?

The 3 Constraints

What’s

Possible?

Technology: What can I

do? • With my technology?

• With regulatory constraints?

• With business constraints?

Larry Keely, Doblin Group, among others

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What’s

Desirable?

What’s

Possible?

What’s

Viable?

The 3 Constraints

Design: What should I do? • Who are my users?

• What are their needs?

• What is their mental model?

Larry Keely, Doblin Group, among others

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1

Design is a Process It is not just an input to the development process, it is a process in itself.

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User Centered

Design

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The Problem

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Who?

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Why?

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Hypothesis (Prototype)

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Validate Hypothesis

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2

Make Design Central to Execution Get design team involved from day 1.

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airbnb

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Square

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Path

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3

A Shift from Product to Experience Focus on delighting the user and the product will achieve greatness.

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Diamond Rio (1998)

First MP3 Player

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iPod (2001)

Most Successful

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The Experience

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Extending the Experience

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4

Good Design is Iterative You can never get it right the first time, and seldom on the second try.

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Several quick design iterations are

better than fewer longer ones. “ ”

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www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php

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5

Measure RoI from Design Test early and often.

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Some Measuring Techniques

Guerilla Usability

Testing Web Analytics

A/B Testing Surveys

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1 Design is a process

2 Make design central to execution

3 A shift from product to experience

4 Good design is iterative

5 Measure RoI from design

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Thanks! Questions or Comments?

Nishant Jain [email protected]