Dezvoltarea Actiunii de Comert La Nivelul Firmei Lidl

8/9/2019 Dezvoltarea Actiunii de Comert La Nivelul Firmei Lidl

1/18

DEZVOLTAREA ACTIUNII DECOMERT LA NIVELUL FIRMEI

LIDL

Palf Tunde

MK. anul 3 gr.2


2/18


3/18

L"%al#area (aga#nel"r

In ra"4 e>#!a la a%e! ("(en! B (aga#ne LIDL.

/!r. Turnulu# nr.1

/!r. /a!urn nr. 3BA

/!r. :ar(anulu# nr. = /!r. Z##nulu# nr. 1*

/!r. Car&a!#l"r nr. 1


4/18

O5#e%!#4ele &r#n%#&ale.

Or#en!a!e &re &r"f!

D#;eren!#erea ";er!e# de &re!

Men!#nerea &"#!#e# &e a!a

Cre!erea 4anar#l"r %an!#!a!#4e # %al#!a!#4e O&!#(#area %"!ur#l"r


5/18

O;er!a fr(e#

L#dl are " ga(a larga de ";er!e+a%e!ea f#nd a&l#%a!efe%are #.

L#dl e!e re%un"%u! &en!ru ";er!ele a&!a(anale+afe%are a&!a(ana un! adue &r"due d#n d#;er#!e !a

a%ea!a %ale L#dl e d#;eren!#aa de al!e (aga#ne. Pre!ur# ;"ar!e 5une la ;ru%!e # legu(e


6/18

Ca!"lul 2.

P#a!a a%!uala a fr(e# Cl#en!##.

Ce# %are ;reg4en!eaa a%e!e (aga#ne un! a!a!;e(e#le+5ar5a!##+&en#"nar## # (#n"r##.Maga#nul d#&ua!a! de &r"due (a# #e;!#ne dar # de &r"due (a#

%u(&e.De a#%# dedu%e( ;a&!ul %a (aga#nul e!e;reg4en!a! de "a(en# de d#;er#!e %lae "%#ale.


7/18

Pr#n%#&al## %"n%uren!#

Pr#n%#&al## %"n%uren!# a# (aga#nulu# L#dl Tra%!"rul

Maga#nele de %ar!#er

P#a!a Tra%!"rul

Penn L #!ua!e #n %"(&le>ul Un#rea


8/18

Pr#n%#&alul %"n%uren!

Du&a &arerea (ea &r#n%#&alul %"n%uren! e!e P#a!aTra%!"rul.A#%# e gae% ;ru%!e # legu(e la &re!ur# ((#%# dar # !"!"da!a un! (ul!e (aga#ne de %ar!#er.


9/18

Furn#"r#

Ta!#n"

P#l"

Fr"!!"

C#en

#"!rend

N#4ea

C"%a %"la

Der"


10/18

Anal#a /GOT

Puncte tari:-produse ieftine-ofertele saptamanale sizilnice-parcare mare-amplasare strtegica

Oportunitati-marirea gamei de produse-deschiderea altui magazine-extinderea si consolidarea agamei de produse ecologice

Pr"5le(e8%al#!a!ea &r"duel"r8(aga#nul #ng0eu#!&r"due #(&r"!#a!e

A(en#n!ar#8%re!erea %"n!#nua a %"n%uren8("d#f%ar# #n &re;er#n!ele%"nu(a!"r#l"r


11/18

Ca!"lul 3.Pr"gra(ul de (ar7e!#ng &r#4#nd de4"l!are a%!#4

A( ale a &r"&un de%0#derea unu# n"u (aga#n #n%ar!#erul ar!"l"(eu.A!;el L#dl ra"4 4a f &reen!!"a!e %ar!#erele.

O5#e%!#4ele %an!#!a!#4e O5#e%!#4ele

%anl#!a!#4e 8 (ar#rea 9u>ulu# de %l#en! 8#(5una!a#(ag#n##

84anare (a# (are a &r"duel"r 8&r"due %al#!a!e (a# 5una

8fdel#area


12/18

/!ra!eg##

De%0#derea #n!r8" "na #n %are nu un! %"n%uren!#+ae (are!e 9u>ul de %l#en! # de &r"due

F#del#area %l#en!#l"r e &"a!e ;a%e &r#n%ardur#+!"(5"le+%"n%urur# # &r#n ";er#rea de &r"du

5une.


13/18

Plan de a%!#4#!a!#Simb.

Denumirea activitatii Durata (zile) orelatii

A IdeeaH&r"&unerea de de%0#dere

a (aga#nulu#

1 8

/!ud#erea "nel"r &"!en!#ale = A

C A%0##!#"narea &a!#ulu#%"(er%#al

B

D A%0##!#"nareae%0#&a(en!el"rH(a!er#alel"rne%eare

1B C

E A(enaarea &a!#ulu# = C+

F /ele%!area ;urn#"r#l"r C

' Re%ru!area # ele%!#a&er"nalulu#

1 E

: A&r"4##"narea (aga#nulu# #e>&unerea &r"duel"r

3 '

I Creearea %a(&an#e# de&r"("4are = F


14/18


15/18

' !*

!!

!"

!#

!$

!%

!&

!'

!

!

"*

"!

""

"#

"$

"%

"&

"'

"

"

#*

#!

#"

##

#$

#%

#&

#'

#

#

$*

$!

$"

$#

$$

$%

$&

$'

$

$

%*

%!

D#agra(a 'an!


16/18

C"n%lu##

L#dl ar !re5u# a (a# de%0#da un (aga#n #n!r8" "n&rea (ul!# %"n%uren!#.

/a d#4er#f%e ga(a de &r"du

/a (area%a (aga#ne.


17/18

#5l#"grafe

.g""gle.%"(

.l#dl.r"
http://www.google.com/http://www.lidl.ro/http://www.lidl.ro/http://www.google.com/


18/18

Dezvoltarea Actiunii de Comert La Nivelul Firmei Lidl

Documents