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Tan Soo ThingTeh Chan Joo

Tharshini Phriyaa a/p Rathakrishnan

Toh Soo Yee

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Current Hewlett-Packard Mission Statement:

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Vision: To offerinnovativeand

t

echnological solutionsto enhancestakeholders capacityand transcendtheir

limitation

Mission: We provide

t

echnological solutionsthat are seamless

extensions of thehuman counterpartadding valueto our

stakeholders endeavors

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The Imaging and Printing Group (IPG)

It is refer to development in the analog to digitalevolution in graphics, client computingarchitectures, web and mobile content solutions,

emerging mobile computing devices and cloud-based commercial IPG solutions and services.

Increasing Demand for Cloud Computing

HP is set up as a leader in the sector by developing

its innovation in its products, focus its resourcesand employ the right people to build up apersuasive cloud platforms to maximize revenueand profits.

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Optimization of Supply Chain ManagementIt can be achieved by reducing complexity,trimming down fixed costs and leveraging its scaleto develop the usage of industry standard

components to reduce inventory costs, simplifyproduction processes and increase the inventory ofcomponents obtained at good prices.

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Availability to be substitute.

The products of HP are easy substitute

product. Therefore, other competitor easy tosubstitute every product from HP. Revenuewill decline once the competitors have

begun to market the substitute products.

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Critical Success Key

Factor Weightage

HP

IBM

DELL

Advertisement And

Promotion 0.11 3 0.33 2 0.22 4 0.44Innovation

0.16 3 0.48 4 0.64 2 0.32Market Share

0.14 4 0.56 3 0.42 2 0.28Market Share Price

0.1 3 0.3 4 0.4 2 0.2Quality

0.1 2 0.2 3 0.3 4 0.4Brand Name

0.12 3 0.36 2 0.24 4 0.48Pricing

0.15 3 0.45 2 0.3 4 0.6Resources 0.12 4 0.48 3 0.36 2 0.24

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Canon

HP

Lenovo

IBM

Dell

P

R

I

C

E

INNOVATION HIGHLOW

HIGH