PRESENTED BY: AKSHAY SONONE VIJAY PATIL ROHIT SHENDGE PUMBA
Dec 20, 2014
PRESENTED BY:AKSHAY SONONE
VIJAY PATILROHIT SHENDGE
PUMBA
Market Research for new ventures Marketing feasibility Technical & Financial feasibility Why do entrepreneurs fail? 4 pitfalls of entrepreneurship
Market research ? Who is the customer? Where is the market? Who are the market players? How will customers be reached?
Sources of Market Intelligence Competitors, Trade publications, Customers Security analyst reports, Govt. Sources,
Situational Analysis and Specification of objectives.
Collection and Evaluation of Secondary Information.
Conduct of Market Survey Characterization of Market(Effective
demand, consumers, price, supply and competition, government policy)
Demand Forecasting
Uncertainties in Demand Forecasting Market Planning (Opportunity and issue
analysis, marketing strategy, action program)
4 P’s of marketing: Price, Product, Place, Promotion.
Need, Want, Preference of consumer and product variety, quality and packaging.
Middlemen, intermediaries, distribution channels, transport, supply chain and logistics.
Price, pricing policies, discounts, schemes and concessions.
Advertising, campaigns, promotion and sales promotion.
Executive Summary Definition of venture Product or service Market Research and analysis
◦ Potential Customers◦ Markets◦ Competitors◦ Assumptions◦ Sales Forecast
Manufacturing plan◦ Facilities◦ Inventory Management◦ HR requirement
Asset Management Inventory Decisions AR Decision
Equity Financing Venture Capital Commercial Banks Government Programs
Lack of foresightedness Lack of time management Lack of experience Lack of risk bearing capacity Lack of decision-making Over investment Poor inventory control Lack of financial management Environmental factors Lack of ethics Lack of mutual respect and understanding Lack of customer focus.
Personal Factors Lack of Planning Lack of Intuition Lack of Organizational Skills