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OTT & TV Everywhere Affecting Traditional Distribution Methods
• New Business Models and “TV Everywhere” (TVE) initiatives requiring more flexibility from the infrastructure.
• Multiple formats, increasing aggregation and distribution partners, and the element of time are major obstacles to overcome.
• Satellite-based IP contribution and distribution being augmented by terrestrial IP contribution and distribution systems for both Live and Non-Live content.
• Pricing of terrestrial 10Gb/sec links between two locations ~$4K/month seen as an enabling factor for Video over IP and file-based movement. Further, playback of video over the IP network for collaboration / review / approve without moving content will become standard practice.
• Seen as an economical alternative to leased HD-SDI lines.
Terrestrial-Based IP SolutionsTypes of Video Services
• Transport (Acquisition, Contribution and Primary Distribution)Stadium to Production Studio
Studio to Studio
• IPTV (Secondary Distribution) / CATVIP multicast distribution from centralized super headendsDriving enhanced multicast features and functions
• VoD (Secondary Distribution)Distributed architecture for better scalabilityNon-real-time content distribution to cachesMore impact on metro and access networks, less impact on the core
• Over-the-Top (e.g., Hulu, Apple TV, Netflix)Adaptive streaming methods are quickly becoming ubiquitous