Development of international technological cooperation – Support of export activities of Bavarian companies 28.05.2013 Hans-Joachim Heusler Managing Director.

Development of international technological cooperation –

Support of export activities of Bavarian companies

28.05.2013

Hans-Joachim HeuslerManaging DirectorBayern International

Bavaria: in the Center of Europe

Paris

London

Madrid

Lisbon

Rome

Munich

Berlin

Brussels

Amsterdam

Vienna

Prague

Warsaw

Budapest

Zagreb

Ankara

Athens

Moscow

Kiev

Belgrade

Helsinki

Sarajevo

StockholmOslo

Riga

Frankfurt

Hamburg

Copenhagen

Zurich

Istanbul

Ljubljana

3h 2h 1h

Tallinn

Bucharest

Sofia

Dublin

Tirana

Valencia

Barcelona

NiceMarseille

Lyon

Manchester

Saint Petersburg

Vilnius

Bratislava

Palermo

NaplesThessaloniki

Milan

Geneva

Bavaria

Germany’s largest Federal State: 70,550 km2

Population: No. 9 in EU: 12.5 Mio. inhabitants

Munich

Stuttgart

Frankfurt

Dusseldorf

Hamburg

BerlinHanover

Erfurt Dresden

18,622,9

28,9 25,4 29,7 25,8

14,0 13,6 13,818,5

11,8 11,7 7,88,0 10,116,7

7,51,5 11,8

147,3

165,8

129,9

65,6

48,2

87,7

109,9

131,6

146,0

106,3

77,4

54,4

155,7

124,0

145,1

159,8

0

20

40

60

80

100

120

140

160

180

1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

Balance Imports Exports

[ Mrd. € ]

Foreign Trade of Bavaria (1994 – 2012)

Bavaria‘s Destinations of Exports (2012)

Mrd.

Strengths of Bavarian Products

• Top quality• Top industrial design• Top innovation

Not cheap, but value for money

Creating Markets

• Looking for demand• Creating skilled workforce• Creating adequate products by technology cooperation

Hotspot Strategy

• Looking for high-tech clusters• Matching with Bavarian high tech clusters• Building technology bridges

Creating an international hotspot network

Matching Bavaria‘ Strength

Mobility

AutomotiveRail TechnologyLogisticsAerospaceSatellite-based navigation

Materials engineeringAdvanced materialsChemistryNanotechnologies

Human beings and environment

BiotechnologyMedical technologiesEnergy technologiesEnvironmental technologiesForestry and wooodNutrition

Information technologies and electronics

Information and communication technologiesHigh performance electronicsSensor technologiesMechatronics and Automation

Services and the mediaFinancial servicesMediaPrinting and print media

Who Plays the Game?

In Bavaria• Ministries• Chambers• BHI• AWZ• Trade associations• Agencies for regional

development• Cluster-Organisations• LfA• Bayern Innovativ

abroad• Bavarian foreign representatives• Chambers• Germany Trade and Invest

(GTAI)• Ambassies and Consulates• kfw

Bayern International - Facts and Figures

Shareholder State of Bavaria (100%), represented by StMWIVT & StMF

Supervisory Board representatives of Bavarian ministries and Bavarian economic organisations (IHK, HWK, VBW,

LGAD)

Founded December 1995 (operations started March 1996)

Employees approx. 50

Financed by programmes of the Bavarian Ministry of Economic Affairs

Purpose operative tasks within the framework of Bavarian foreign trade promotion and location marketing

Certified pursuant to DIN ISO 9001

Fields of Activity

Entering the export business

ABROAD: Delegation trips Entrepreneur trips Trade fair participations

IN BAVARIA: Bayern – Fit for Partnership Solutions – Made in Bayern

Key Technologies-Database

Key Technologies in Bavaria

"Key Technologies in Bavaria" is a free-of-charge database providing

information on Bavarian companies and institutions

14.400 companies from 22 branches of industry

650 institutions from the fields of research, technology transfer and

networkmanagement as well as authorities and associations

The database is actively promoted in more than 20 countries by Bayern

International and its partners abroad

Are you our partner in technology?

Bavarian Bureau for International Business RelationsLandsberger Straße 30080687 MunichGermany

Phone: +49-89-66 05 66-0Fax: +49-89-66 05 [email protected]