Developing Your Vision and Goals

Developing Your Visionand Goals

Module Four

Welcome to SET Module 4Introductions:• Your name

• The organization you represent

• A lesson you have learned about writing Goals

Reviewing Our Journey• Who have you talked with about SET

and what was the result of your conversation?

• Do you have any questions or comments about the handouts from last session?

• What was your take-home message from the Carson City Workshop?

GROUP GUIDING

PRINCIPLES

PARKING LOT

Something to Think About

Vision without action is a daydream.

Action without vision is a nightmare.

Japanese Proverb

Outline of Module Four• What’s This Thing Called “Vision”? • Features of a Strong Regional Vision

Statement• Developing a Vision Statement for Your

Region Building a shared vision: A step-by-step

process• Elements of Good Regional Goals

What’s This Thing Called “Vision”?Vision is the art of seeing the invisible Jonathan

Swift

• Describes the future situation you want to achieve

• Responds to these key questions: What do you want your region to be? What are your dreams for the region?

The Words of a Famous Coach

All the great leaders have been people of great vision, men and women able to provide insight into what is possible. Vision is your view of the group’s future, the place you want to be after the transformation is complete. For the people you are leading, vision is their belief in the overall game plan, their belief that this plan is in their best interest. Without this, all your dreams, all our ideas, can easily be derailed.

Rick Pitino (2000). Lead to Succeed:10 Traits of Great Leadership in Business and Life

Features of a Strong Vision Statement

Vision Statement

of a Regional

Team

Focuses on the future

Gives shape and

direction to the future

Highlights its purpose and values

Inspires people, groups,

communities

Relevant for many years

Source: Killam, D. (2003)

Building a Shared Vision:A Step-by-Step Approach

Finalize Your Vision Statement

Draft a Vision Statement from the Key Themes

Share draft with others and seek input

Determine Common Themes then Prioritize

Determine which themes to keep Remove less relevant ideasSeek Input on Hopes/Aspirations for the Region

Your Team Key Leaders and Groups Diversity of Residents

Determine the Focus of Your Vision Statement

Your Regional Team? Economic Development? Quality of Life?

Source: Mind Tools, LTD (2011)

Let’s Try It !VISION STATEMENT: WEEDC will be the business-driven, business-led organization focused on creating prosperity and recognized for generating economic value and a high quality of life throughout the Windsor-Essex Region.

Key elements Your comments

What’s the focus or main theme?

What are the hopes and aspirations?

Does it focus on the future ?

Does it express purpose and values?

Does it inspire?

Is it relevant for many years?

Group Activity:Developing a Vision Statement

Steps in Building a Vision Statement

1. Each Person – Reflect on the Following (5 minutes):What does this region look like in 20-30 years? How and where do people live? What do they do for work? What are your hopes/aspirations for the region?

2. In Small Groups – Share Your Ideas (10 minutes)Discuss ideas; determine common themes; agree on

key ideas/themes most important for your region or for your group’s work

3. Report Your Small Group’s Key Themes with the Whole Group (8 minutes)

Identify common themes and opportunities; select most important themes and opportunities

4. Develop an initial draft of a vision statement (10 minutes) or assign to a Vision Statement Committee

Source: Adapted from The Power of Appreciative Inquiry 2nd Edition. Diana Whitney and Amanda Trosten-Bloom (2010)

Lunch

• Sponsored by

Valley Vision

• Mission: To shape regional solutions through civic engagement

• Civic leadership at a regional scale• “Action Tank” – a vast network of people

and organizations working to secure the social, environmental and economic health of the Sacramento region

• Serves as regional convener and connector

Valley Vision

• The Bridge – does collaborative planning, objective problem solving, impartial research and information for sound decision-making

• Helps people and groups create proactive solutions

• Is inclusive• Measures progress

Valley Vision Project Portfolio:• Next Economy: Capital Regional Prosperity Plan• Regional Food Access Project: Food System

Collaborative• Capital Region Broadband Consortium• Green Capital Alliance• Cleaner Air Partnership• Sustainable Communities: with COG• 2013 Community Health Needs Assessment

Next Economy: Economic and Political Drivers

• 145,000 jobs lost since the peak in 2007

• Sacramento has the 6th highest level of foreclosures

• Sacramento MSA rates 32 our of 366 metropolitan regions in Gross Metropolitan product at $92.87B. In terms of growth, Sacramento ranks number 345

• 12.8% unemployment rate currently

• Since September , 4,000 net job loss

Economic Forecast:• Economic forecasts indicate a regional

recovery is years away

• Discord at the Capitol on who will spearhead efforts to drive job creation and business growth is forcing statewide groups and regional leaders to lead from the bottom’s-up

• Waiting for political leaders in Washington, D.C., or the State Capitol to take effective action is expected to be a long wait

Who is at the table:• Leaders from Valley Vision, the Metro Chamber,

SACTO, and SARTA sparked Next Economy

• Key Partners: Higher Education*; utilities; WIBs; business and their leaders; local governments, labor, and many others

SACTO Marketing and business recruitmentMetro Chamber Business retention & expansionSARTA High tech business supportValley Vision Economic strategy, project manager

Next Economy deliverables:1. Increased jobs and new investment2. Completion of a set of regionally-activated job growth

and investment strategies 3. Creation of new partnerships or joint ventures that

will execute our Next Economy strategies and actions4. Strategies and actions will be deeply integrated

within partnering agencies and organizations work plans and championed by their leadership

5. Completion of the Region’s first-ever region-wide “CEDS”6. Creation of better linkages between our region and the

State of California

Bill Mueller | Valley Vision

Sponsors:Next Economy is sponsored by:

The structure:Working Groups

Leadership Group

Steering Committee

Strategy CommitteeIndustry, Higher Education; Utilities; WIBs; business

associations; local governments, labor, and many others

2012 Cluster Focus Areas:

Initial Focus:• Agriculture & Food• Advanced Manufacturing• Information & Communications Tech• Life Sciences & Health Services• Clean Energy Technology

Bill Mueller | Valley Vision

2012 Cluster Focus Areas:

Economic Foundation Clusters:• Education & Knowledge Creation• Knowledge-Intensive Business &

Financial Services• Innovations

Bill Mueller | Valley Vision

Work Group Structure:

WG

LS&HS

#4

WG

F&A

#1AM

#2

WG

ICT

#3

WGGlobal Markets

Innovations

Small Business

Regional Identity

Work Group Objectives:• Data Review: Determine what business or

industry types make up and define the cluster• Inventory Assets: Identify existing assets so

that we capitalize on key strengths• Needs Assessment: Determine what’s missing

and what barriers to be overcome that would bring additional investment or new job creation.

• Key Strategies: Surface short-, med- and long-term catalytic strategies that will grow the cluster, then prioritize in terms of ROI contribution.

Sign up for news and updates at www.nexteconomycapitalregion.org

Stay Connected::

THINKING OF OUR DESTINATION:BEING SMART!

GENERATING IDEAS OF POSSIBLE

REGIONALGOALS

Let’s Brainstorm Some Ideas

Rules for Brainstorming:• No ideas are “bad.”• Don’t get bogged down in

detail.• Consensus is not

necessary at this point.

Goals: The Result of Careful Study

Regional Goals

Population Features

Regional Assets

Economic Strengths

BarriersPast

History

Workforce Skills

A Goal is a. . .

Dream with a Deadline

It is an observable and measurable end result having one or more objectives to be achieved within a certain

timeframe.

Source: BusinessDirect.com

Developing a SMART Goal

Prepare a goal that’s crystal clear, concise:

SMART!

Vague Goals = Vague Results

SMART Goals

Specific • State clearly WHAT your team wants to achieve.• Indicate WHY this goal is important. • Specify WHERE you intend to focus your efforts.

Measurable• HOW do you plan to measure progress toward the

goal?• Define both the end result and milestones you want to

achieve along the way. Be concrete.

Attainable • Determine if your team has the resources (people, financial, political, time, skills, motivation, etc.) needed to achieve the goal.

Realistic • The team must truly believe the goal can be accomplished.

• Be honest about what the team is able to pursue.

Time Framed • WHEN do you want to achieve your goal?• Decide a target date for accomplishing your team’s

goal.

Source: Heathfield, S.M. (2011)

Example of a SMART Goal

Goal 1: Increase the survival rate of new business start-ups (less than 5-years-old) from 50% to 75% in the Big Coast Region by Dec. 2014

Goal 2: Establish a public/private funded business incubator center in the Big Coast Region by Dec. 2013; House 15 business incubator firms in this center by Dec. 2015

Is this Goal SMART?GOAL: Develop a business environment that encourages entrepreneurs and supports emerging entrepreneurs through training and shared marketing efforts

Write Your Comments Below

Specific

Measurable

Attainable

Realistic

Time Framed

REVISION OF THIS GOAL?

PRACTICE!

• Makes perfect• Helps us structure our thoughts about

the foundations of regional success (economic foundation clusters, to speak Valley Vision!)

• Directions: Each table - Select one of the Key Features of a Successful Region and draft a SMART goal for it

Key Features of Successful Regions

• Competitive Advantage • Infrastructure Investments • Worker Skills • Cross Jurisdictional Collaboration • Global View • Assessment of Current Strengths/Limitations • Flexibility/Adaptability • Comprehensive Approaches

Table Report Outs

• Note – we will keep your work in case the Regional Team decides to incorporate one or more of these goals into the final Regional Plan

WHAT’S YOUR GOAL AS A REGIONAL ORGANIZATION?

How about:Complete SET with a plan that does not collect dust!• What kind of plan will have buy in from

the other implementers ‘back home’ and within the region?

• What actions need to happen now for such a plan to result?

Final Reflections

• What did you find most helpful and valuable in this module?

• Are there any items that need to be clarified?

Homework Ideas• Ask 2-3 locals for reactions

to the vision statement

• See if your goal as an organization needs to be fine-tuned

• Other items?

What’s AheadModule Five: Tuesday, May 8 1:00-5:00 PM Minden• Examine a variety of regional data:

Population Education Workforce Social More

Module Six:Wednesday, May 9 8:00-Noon Minden• Basic concepts of competitive advantage• Approaches to analyzing regional connections• Tools and data for detecting regional

competitive advantage• Strategies for building stronger regional

economies

What’s Ahead

Broadband Basics:

The “101s” ofTechnology, Access & Adoption

WHEN: April 25th - 9:00 a.m. to 12 NoonWHERE: Dayton Valley Golf Club 101

Palmer Dr. Dayton, NV. 89403

Wednesday, April 259:00 Broadband Workshop

Dayton Valley Golf Club_____________________________________________

Tuesday, May 8, 20121:00 PM – Module 5

Wednesday, May 9, 2012 8:00 AM – Module 6

Carson Valley Inn, Minden

Next Meetings: