Developing and Using Your Career Brand: Part 1 – Reflection Angelique Torres Volunteer at The Career Place and Employer Outreach Specialist Endicott College Email: [email protected]LinkedIn: http://www.linkedin.com/in/angeliquetorres Twitter: @Angelique.Torre1
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Developing and Using Your Career Brand:
Part 1 – Reflection
Angelique TorresVolunteer at The Career Place and Employer Outreach SpecialistEndicott College
Learning Objectives Understand that developing your brand
is a process that starts at the beginning of your job search and continues throughout your career
Have a greater awareness of your career brand and describe why having one is important in Part 1 of the Series
Apply techniques to successfully use your career brand in Part 2 of the Series
Steps to Developing Your Career Brand
ReflectionPersonalPresence
OnlinePresence
Your Career Brand
Start Off with Confidence and a Winner’s Mindset Remind yourself of past successes Confront your insecurities Remember that no one is perfect Be thankful for what you have Concentrate on strengths, not
weaknesses Embrace yourself and your true potential Find a confident role model
Brand Examples
Brand You
Why Your Brand Matters
William Arruda: Personal Branding and the Evolution of Work
http://youtu.be/w8rOlAp2CBE
Why Your Brand Matters In a working world of change, your brand is
the only constant. “In the new world of work – where you are
only as good as your last assignment or project – your personal brand is the only accepted currency.”
- William Arruda Having a brand differentiates you from
other job seekers and helps you market yourself in your search.
Definition: Career Brand Your “career” brand is a combination
of your reputation as a worker combined with a promise of your potential and impact on future employers.