Developing Web Content Strategy in Libraries

Christopher Evjy Jefferson County Public Library, Colo.

“Hoping that a content management system will replace…human care and attention [to web content] is about as effective as pointing a barn full of unmanned agricultural machinery at a field, going on vacation, and hoping it all works out.”

-Erin Kissane, The Elements of Content Strategy

One of three parts of overall web strategy

along with:

Design strategy

User experience strategy

• Content definitions

• Content workflow matrix

• Publishing schedule

• Style guides & best practices

Chris Evjy [email protected]

@endupok