Developing truly personalised experiences

December 2017 / Simon Chapman / Senior Solutions Architect, UK.

1,200+ Enterprise Customers

Who We Are

The leading provider of cloud-based, digital experience

management solutions according to Forrester and Gartner

HQ in Boston with 14 global offices in 7 countries

780+ Employees

2,000+ Partners

Inc.5000 Fastest

Growing

API

Digital Applications Web & Headless

Digital Experience Assembly Acquia Lightning & Drupal

Cloud Development, Delivery, Management Acquia Cloud & Site Factory

Experience Personalisation Acquia Lift

Commerce Experiences Acquia Commerce Manager

Customer Journeys Acquia Journey

Digital Asset Management Acquia DAM

Web Mobile Marketing Social IoT Commerce Customer Serv. Customer Exp.

The Acquia Platform

©2017 Acquia Inc. — Confidential and Proprietary

Individual

Segment

Market

GeographyTarget based on: Example uses:

> Browsing history> Previous purchases> Spend and AOV

> Logical groups> Characteristics> Summary prefs

> Market trends> Most popular> Related to others

> Cultural differences> Law and rules> Tech adoption

> Tailored promotions> Loyalty offers> Predicting actions

> Campaign planning> Products / bundling> Seasonal activity

> Product selection> Related products> Strategy

> Partner selection> Local MarComms> Product Priorities

We can target customers in a variety of ways

©2017 Acquia Inc. — Confidential and Proprietary

Mapping Out Customer Journeys

Without a digital map and orchestration, your customer journeys are often…

● hand drawn● time consuming to reproduce and

update● not meant for collaboration with

others ● not connected to your actual

customer experiences● siloed from content, data, and

metrics

©2017 Acquia Inc. — Confidential and Proprietary

Teams map journeys together...Here’s an example

©2017 Acquia Inc. — Confidential and Proprietary

Acquia Lift provides businesses with the ability to understand customer interactions, bringing together content and customer data from any source to personalise the message to their customers, whatever the channel, the location or the context.

Now we’ll introduce Acquia Lift

Content In Context

Deliver a 1:1 personalised

experience and adaptively

segment customers in real time

to deliver customized

experiences

Personalise On Any Platform

Whatever the platform, connect

with the right message, on the

right channel at the right time.

Real Time SegmentationDefine visitor segments that

adapt to changing behaviour on

the fly.

Reporting & Analytics

Turn insight into action with

pre-built and custom reports

that visualise segments, A/B

testing results, personalisation

goal progression, and more.

How Acquia Lift Works

With Node.js in Acquia Cloud, you have a powerful set of tools to enhance your decoupled Drupal applications, and you can also create standalone Node.js applications that share data with Drupal. Node.js applications in Acquia Cloud provides:

Maybe we should go decoupled?

Support For Popular Frameworks

Server-side rendering of front-end

templates written in popular JavaScript

frameworks such as Node.js, Ember,

Angular and React.

Flexible Proxy Layers

Create powerful flexible proxy

layers between clients and

Drupal for enhanced security

and performance.

Speed & SEOEnhance your decoupled

applications with improved

speed, SEO and proxying

capabilities.

Run Stand-AloneRun stand-alone Node.js

applications for real-time comms

apps like chat servers, reporting

and analysis or anything else!

Benefits of decoupling

Managing apps for multiple digital channels on multiple development platforms is time consuming and cost intensive. Common complaints solved by decoupling are:

This stuff doesn’t work out of the box with open source tools

My customers can’t find my site – even with SEO optimization

My site performance is optimized and still isn’t fast enough

My application is hit with a spike in traffic and it takes too long to address

Deep Dive Demonstration

Thank You