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Content analysis and Developing taxonomies
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Page 1: Developing taxonomies

Content analysis and Developing taxonomies

Page 2: Developing taxonomies

Steps1

• Identify topic

• Identify keywords and combination of keywords

2

• Identify database

• Identify journals (top tier journals in the area)

3

• Search databases/journals

• Set limit (eg year, language)

4

• Search databases/journals

• Set limit (eg year, language

5

• Download abstract

• Check duplication

Read and Analyse the content

Page 3: Developing taxonomies

Identify

databases

Identify

keywords

Content analysis

Consolidation of

analysis

Search database

Categories by

themes

Identify themes

for analysis

Classifications of articles process

Page 4: Developing taxonomies

Illustration of article content analysis

Page 5: Developing taxonomies

Journal Year

Authou

r(s)

Objective(

s)/ RQ

Type

of SM

Constructs/T

heory

SC Dimension

from

Methodology

(Country) Findings

Limitations/ Future

Research

Journal of

Computer

-Mediated

Communi

cation

2009 Sebastia

n

Valenzu

ela

Namsu

Park

Kerk F.

Kee

The

purpose

of this

study was

to explore

whether

college

students’

use of

Facebook

was

related

with their

stock of

social

capital, a

construct

that

includes

intraperso

nal,

interperso

nal, and

behavioral

elements

Facebo

ok

civic

participation,

political

engagement,

life

satisfaction,

and social

trust

Refered much

to Putnam

(2000)

Quantitative.

Using data from

a random web

survey of college

students across

Texas (US) (n = 2,

603).

Respondents’

civic and political

participation was

gauged using a

reduced form

of the Index of

Civic and Political

Engagement

developed by

CIRCLE

(Andolina,

Keeter, Zukin, &

Jenkins, 2003),

an organization

that has

conducted

several national

surveys related

to youth

engagement.

contribution

made

by Facebook

use to these

two

components of

social capital

(life satisfaction

and social trust)

was small but

statistically

significant.

intensity of

Facebook use

was positively

associated with

life satisfaction

and social trust.

Facebook use

had a stronger

relationship

with life

satisfaction

than with social

Future research

could explore the

contribution of

other Facebook

applications, such as

messaging services,

on individuals’

production

of social

capital.other users’

characteristics (e.g.,

personality traits)

that were not

measured here could

discriminate better

for which groups the

association between

social capital by

using the social

network site are

stronger and/or

weaker.

Page 6: Developing taxonomies

Article Information

• Title

• Author

• Journal

• Volume

• Year of publication

Page 7: Developing taxonomies

Decide the themes

• Unit of Analysis

• Area of study (general, individual, organization, disciplines)

• Theory or Framework used in the Study

• Methodology used

• Data Analysis technique used

• Origin of the Study

Page 8: Developing taxonomies

illustration

• analyse articles in journals related to social media and subsequently to categorise them based on themes

• six main keywords were identified: Social Media, Social Network, Social Networking Sites, Web 2.0, Facebook and Twitter.

• In addition, in order to get a greater analysis of relevant articles, several combinations of the keywords (with the help of Boolean operands) were also used. Twenty combinations were used to search for the articles.

• 295 articles were choose and downloaded

Page 9: Developing taxonomies

Journal No

Computers in Human Behaviour 40

Public Relations Review 22

J. of Computer-Mediated Communications 10

Business Horizon 7

CAIS, J. of Adolescent Health, Computers & Education, Procedia Social &

Behavioral Sciences,6

AIS THCI, Internet & Higher Education 5

J. of Interactive Advertising, Government Information Quarterly, Cyber

Psychology & Behavior4

MISQ, Information & Management, The Learning Organization, I.J of

Hospitality Management, I. J. of Information Management, J. of Consumer

Behaviour, Information, Communication & Society, Cyberpsychology,

Behavior, and soc. networking, IJMM, DSS

3

List of journals where articles were published

Page 10: Developing taxonomies

CategoryFrequency

*

Students 86

Individuals (Youth, Employees, PR Practitioner,

Journalist, Scholars, Entrepreneurs)57

SM sites 31

SM users 43

Organization SM pages 12

Organization (Key persons as respondents

representing organizations)17

Total 246

Unit of analysis

Page 11: Developing taxonomies

CategoryNo. of

studiesPercentage

Usage 161 55

Social issues 113 38

Security & Privacy 11 4

Others 10 3

Total 295 100%

Area of study

Page 12: Developing taxonomies

Theory/FrameworkNo. of

studies

Technology Acceptance Model

(TAM)15

Uses and Gratification Theory 14

Social Capital Theory 8

Five Factor Model/Big Five

Framework6

Dialogic Theory 5

Hofstede Framework 4

Theories used / adopted

Page 13: Developing taxonomies

Category Frequency

Mixed method 42

Quantitative

Survey 119

Experiment 17

Action Research 1

Qualitative

Interview/ case study/focus groups 38

Netnography 3

Web Content Analysis 38

Literature Review 29

Conceptual Paper 8

Total 295

Methodology used

Page 14: Developing taxonomies

Category Frequency

Usage 23

Intention 15

Impact 7

User Behavior 5

Attitude 4

Political participation 3

Self-disclosure 3

Well being 2

Life satisfaction 2

Continuance intention 1

Social capital 1

Dependent variables

Page 15: Developing taxonomies

Developing Countries Frequency

Africa (Egypt and South Africa) 12

America (Canada, Chile, Mexico) 10

Western Asia (Saudi Arabia, Israel and Turkey) 11

Southern Asia (India, Iran and Pakistan) 6

South Easthern Asia (Malaysia, Thailand, Singapore) 10

Easthern Asia (China, Hong Kong, Taiwan) 13

Jamaica 1

Total 63

Developed Countries Frequency

America (USA) 156

Europe (France, Germany, Netherlands, Switzerland, Greece, Spain,

Romania, Finland, Ireland)

13

20

Australia 9

New Zealand 3

Japan 4

Total 205

Multiple Countries 26

Total 294

Origin of study

Page 16: Developing taxonomies

Taxonomy is a form of classification

• Taxonomies play an important role in research and management because the classification of objects helps researchers and practitioners understand and analyze complex domains.

• taxonomies provide a structure and an organization to the knowledge of a field, thus enabling researchers to study the relationships among concepts and, therefore, to hypothesize about these relationships.

Page 17: Developing taxonomies

Theories/

Model/

Guidelines

Authour

/Year

Unit of

Analysi

s

I/O

Place

Constructs

Tec

h

Gov

/

Reg

/

Pol.

Info.

Seek.

Social

Int.

Sharin

g

Info/

Intend

Shar

ed

value

s/

cultu

re

Trust Entertai-nment Status Others

Marketing

Strategies : 5

Axioms

Berthon

et al.

2012

- X X X

U&G theory

Social cognitive theories

Lee& Ma

2012

I

(uni

stud.)

Sing.

X X X X X Prior social media sharing experience

Social

information

processing

theory

Wester

man et

al. 2012

I

(users)

US

X Followers

Follows

Creditability (Trust)

U.S. federal

government

regulatory

framework

Bertot et

al.

2012

O (gov)

US

X Access and

social inclusion;

privacy, security,

accuracy, and

archiving; governing

and

governance

Anne Marie Warren (CHA110011)

Supporting Theories/Models/Guidelines for Social Media Usage & Factors

Page 18: Developing taxonomies

Reference Method Key result

Chung and Jo (1996) Archival, I/B/E/S, 1984-1987. Analyst following has a positive

impact on firm value, and

analysts tend to follow stocks

of high quality firms.

Block (1999) Questionnaire survey of

members of AIMR.

46% of respondents said that

present value analysis is not part

of their normal procedures.

Analysts considered earnings and

cash flow to be far more

important than dividends and

book value in security valuation.

However, analysts rely more

heavily on earnings multiples

versus DCF in valuation, and

growth potential and earnings

quality are the crucial factors in

evaluating P/E ratios.

Selected Papers Addressing Questions Related to Analysts' Decision Processes

S. Ramnath et al. / International Journal of Forecasting 24 (2008) 34–75

Page 19: Developing taxonomies

Applications Temporal Communication Transaction Access

S AS INF RP INT T NT PU PR

Mobile voice

communication

s

X X X X

Mobile

messagingX X X X

Mobile TV X X X X

Purchasing

location-based

contents

X X X X

Mobile

inventory

management

X X X X

Product

location and

tracking

X X X X

Mobile

advertisementX X X X

A method for taxonomy development and its application in information systemsRobert C Nickerson, Upkar Varshney and Jan Muntermann

Table 8. Taxonomy of mobile applications

Page 20: Developing taxonomies

Problem Context Theory Model Method Time Unit (quaN. / quaL/ Mixed)

Citation

Old

New

/No

vel/

Co

mm

un

ity Interest

Single

Mu

ltiple

Single

Mu

ltiple

New

Increm

en

tal Inn

ovatio

n

Mo

du

lar Inn

ovatio

n

Arch

itectural In

no

vation

Rad

ical Inn

ovatio

n

Single

Mu

ltiple

Integrated

/ New

On

e

Intervals

Series

Ind

ividu

al

Gro

up

Organ

ization

Enterp

rise

Ind

ustry

Natio

n

Regio

n

Wo

rld

Steinfiel

d, et al.

[1]X X X X X X N

Young

[2]X X

X X X

X M

Angelle

&Rose[3

]

X X X X L

Anne Marie Warren (CHA110011)

Page 21: Developing taxonomies

Summary On Major Literature On End-User Information Systems Satisfaction

Reference IS Application Usage Theory Population Direct antecedents to user

satisfactionResult

(R.-D. Chang, Chang,

& Paper, 2003)Accounting

information

systems N/S

Contingency

Theory

125

Manager

from cross-

industry in

Taiwan

System characteristic:

scope

timeliness

aggregation

Sig.+

Sig.+

Sig.+

(Negash, Ryan, &

Igbaria, 2003)

Web-based

customer

support

systems

N/SIS Success

model

726

university

students in

USA

Information quality

System quality

service quality

Sig.+

Sig.+

Sig.+

(Calisir & Calisir,

2004)

Enterprise

Resource

Planning

System

N/SIS Success

model

20 ERP

system end-

users in

Turkey

Perceived usefulness

Learnability

Sig.+

Sig.+

(Chu, Hsiao, Lee, &

Chen, 2004)

Government

Electronic

Tendering

System

N/S

Theory of

Planned

Behavior

158 Syatem

users in

Taiwan

Perceived Ease of Use

Perceived Usefulness

Accuracy

N/Sig..

Sig.+

Sig.+

(Avlonitis &

Panagopoulos, 2005)

Customer

Relationship

Management

N/S

Technology

Acceptance

Model

IS Success

model

240 sales

managers in

Greek

Perceived Ease-of-use

Perceived Usefulness

Sig.+

Sig.+

Manal Sharabati

Page 22: Developing taxonomies

Bourdieu and Wacquant (cited in Resnick,

2001; Williams, 2006)

“the sum of the resouces, acutal or virtual,

that accrue to an individual or a gorup by

cirtue of possessing a durable network of

more or less institutionalized relationships of

mutual acquaintance in recognition.”

Shailendra C Jain Palvia; Rudy Pancaro

(2010)

“Social capital broadly refers to the resouces

accumilated through the relationships among

people.”

Zuniga (2012)

antecedent of behavior that is oriented

toward the public good, either at the

community or the political

level.

Social Capital Definitions Anne Marie Warren (CHA110011)