Developing New Sources of Revenues by Leonardo Gryner

Leonardo GrynerDeveloping New Sources of Revenues

28 09 2010

A new world

• New ways of raising funds • Improve the traditional forms of

doing business

New scenario

• New opinion makers

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Results

• + 12 million people watched this video

Sports Marketing World

• Every entity became a media owner

• The website is a powerful media center

How it was

• News at the news stand in 24 hours

• Home delivery

How it is

• Wherever you are by phone, computer, mobile media

• Ready to read in 1 minute

You can now reach your consumer, client

• It’s cheaper then the previous alternatives

• Entities are media owners

The new world

Audiences

• Media

• Affiliates

• Members

• Sponsors

• Fans

RELEVANCE is key

• Properties must offer a value proposition

• Cause, mission, a set of values

Social Media

• Content

• Qualified traffic

The more...

Interest in partneringGreat business opportunity

Interest in partneringGreat business opportunity

he most...he most...

• Electronic ticket

• Mobile phone

Great savings

• Real time promotions

• Social communities

• Members

Changes

Airline business model

• communities

• to buy at the last moment

MORE THAN 10 DIFFERENT PRICES

• Live sites

• Mobile phones

• Internet

Enhancing the experience

• Flexibility

• Means for activating sponsorship

Rights and benefits

• Access to athletes

• Sponsor showcasing area

• Sponsor hospitality area

• Live site

• Electronic boards

A successful sponsorship

What’s in a category?What’s in a category?

• Coke - almost 3 full pages on description

• Procter Gamble - right to associate 20 different brands

Categories

Audio - TV - Video - Cell phonesAudio - TV - Video - Cell phones

Exploiting the new worldExploiting the new world

Highly skilled team Highly skilled team

• Understand the new marketing enviroment

• Acknowledge the competition challengescompanies are facing

• Exploit sport as a brand building plataform

The team must...

THANK YOU!THANK YOU!