CASE STUDY Developing New Markets, Audiences and Approaches Michael Heipel, Executive Director Marketing and Event Management Dienstag, 26. Juli 2011
Jan 26, 2015
CASE STUDYDeveloping New Markets, Audiences and Approaches
Michael Heipel, Executive Director Marketing and Event Management
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
About WAN-IFRA
Strategic Event Programming
Today‘s Event Portfolio
Challenges for the News Media Industry
Success Stories Take Aways
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
ABOUT WAN-IFRA
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Founded 1948, first President Johan van de Kieft (NL)
Current President Jacob Matthew (IN)
ABOUT WAN-IFRA
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© 2011, WAN-IFRA | ABOUT WAN-IFRA
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Press Freedom
Quality Journalism
Prosperous Business
Editorial Integrity
Development of Technology
ABOUT WAN-IFRA
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© 2011, WAN-IFRA | ABOUT WAN-IFRA
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© 2011, WAN-IFRA |
18.000 Publications
ABOUT WAN-IFRA
3000 Member Companies 80 Countries
15.000 Websites
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Turnover 2010: 14,2 Mn EUR
ABOUT WAN-IFRA
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31%
4%
57%6%
2%
Members Consulting Events/ExpoPublications Other
Turnover 2010: 14,2 Mn EUR
ABOUT WAN-IFRA
Dienstag, 26. Juli 2011
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TODAY‘S EVENT PORTFOLIO
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Flagship Events
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63rd World Newspaper Congress / 18th World Editors Forum
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IFRA Expo350 Exhibitors 10.000 Visitors100 countries
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The international conference for the Italian publishing and printing industry - XIV Edition
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WAN-IFRA Italia 2011Building for the future
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10th International Newsroom Summit9th – 10th June 2011, Zurich, Switzerland
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TODAY‘S EVENT PORTFOLIO
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Study Tours
TODAY‘S EVENT PORTFOLIO
Dienstag, 26. Juli 2011
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Seminars, Webinars, Trainings
TODAY‘S EVENT PORTFOLIO
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
CHALLENGES FOR THE NEWS MEDIA INDUSTRY
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© 2011, WAN-IFRA |
Disruptive Changes in Media Consumption
Patterns
http://www.flickr.com/photos/techsavvyed/5850610817/sizes/z/in/photostream/CHALLENGES
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© 2011, WAN-IFRA |
http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/photostream/
Same Direction, but Different Speeds
CHALLENGES
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Industry Outlook 2016
CHALLENGES
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Social Media
Industry Outlook 2016
Consolidation
Brand Extensions
Advertorial Content MonoMedia -> MultiMedia -> SmartMedia
„Frenemies“„Co-Opetition“
Cloud Computing
Sustainability
Media Marketsopening up
Growing Editorial Freedom
Increased LiteracyNiche Markets
New Business Models
CHALLENGES
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
STRATEGIC EVENT PROGRAMMING
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Strategy
Subsidiaries, Competence Centers
Marketing & Event
Management
EVENT PROGRAMMING
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Strategy
Subsidiaries, Competence Centers
Marketing & Event
Management Event Steering Group
EVENT PROGRAMMING
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Attendee Experiences Digital Technology
Social Media Added Value for Exhibitors and Sponsors
EVENT PROGRAMMING
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© 2011, WAN-IFRA |
Social Media
EVENT PROGRAMMING
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© 2011, WAN-IFRA |
Added Value for Exhibitors and Sponsors
EVENT PROGRAMMING
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Attendee Experiences
EVENT PROGRAMMING
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© 2011, WAN-IFRA |
Digital Technology:Project Management in the Cloud
EVENT PROGRAMMING
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© 2011, WAN-IFRA |
Digital Technology:Mindmapping in the Cloud
EVENT PROGRAMMING
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© 2011, WAN-IFRA |
Digital Technology:Apps
EVENT PROGRAMMING
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© 2011, WAN-IFRA |
SUCCESS STORIES
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© 2011, WAN-IFRA |
Media Port - ConceptMedia Port: Concept
SUCCESS STORIES
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© 2011, WAN-IFRA | SUCCESS STORIES
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© 2011, WAN-IFRA | SUCCESS STORIES
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© 2011, WAN-IFRA |
Media Port: Visitor Results
SUCCESS STORIES
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© 2011, WAN-IFRA |
10.667
8.841
6.753
10.169
2007 Vienna2008 A-dam
2009 Vienna2010 Hamburg
Media Port: Visitor Results
SUCCESS STORIES
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
@NewspaperWorld
SUCCESS STORIES
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© 2011, WAN-IFRA |
@NewspaperWorld: Development
SUCCESS STORIES
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© 2011, WAN-IFRA |
@NewspaperWorld: SEO by using Twitter
SUCCESS STORIES
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© 2011, WAN-IFRA |
TAKE AWAYS
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Embrace Social Media to reach out to broader audiences
TAKE AWAYS
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© 2011, WAN-IFRA |
Create Innovative Presentation Platforms for Exhibitors and Sponsors
TAKE AWAYS
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© 2011, WAN-IFRA |
Surprise your AttendeesRe-Invent the Wheel
http://www.flickr.com/photos/sazeod/131421682/sizes/l/in/photostream/TAKE AWAYS
Dienstag, 26. Juli 2011
THANK YOU FOR YOUR ATTENTIONMichael HeipelExecutive Director Marketing and Event [email protected]. +49.6151.733-781
WAN-IFRA DarmstadtWashingtonplatz 164287 DarmstadtTel. +49.6151.733-706
WAN-IFRA Paris7 rue Geoffroy Saint Hilaire75005 ParisTel. +33.147.4285-00
Dienstag, 26. Juli 2011