vince Maret director, e-Lab bouygues Jean-paul Krivine Project director Smart energy - Smart Home edF energy antonio rodríguez del Corral business development director Mundo-R benjamin sarda Head of Marketing Orange Healthcare adrian thurlow director Creative Technology bT robert Franke Head of Content Magic Internet/ ProSiebenSat.1 Media emma scott Managing director Freesat paweł Fecko Sales and Customer Care director INea • over 200 attendees • 80% C-level • 44% operator attendanCe www.digitalhomeworldsummit.com DEVElOPInG MOnETISATIOn STRATEGIES FOR THE COnnECTED HOME alvaro Gallardo director Smart Home Services & assistance at Home Orange France Jürgen hase Vice President M2M Competence Center deutsche Telekom Marco romero Global Head Product Marketing, M2M Telefonica Marianne tamborini CMO Smart Home Product Swisscom Hear from 40+ industry leading speakers including: exCitinG neW proGraMMe Only £850 *Limited time only For serviCe providers “An extremely useful event – both for generating business opportunities and creating awareness on new approaches for serving this market” divisional director for Technology Standards, sony europe ASSociATE SPonSoRS: SiLVER SPonSoR: PaRTNeRSHIPS: THe Key TO UNLOCKING SMaRT-HOMe SUCCeSS analyst report PRe-CONFeReNCe WORKSHOP: CReaTING a dIGITaL PROFILe FOR CONSUMeRS Mustafa Khanbhai Co-Founder, Virgin digital Help DiAMonD SPonSoR: plus
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Jürgen hase VicePresidentM2MCompetenceCenterdeutscheTelekom
Marco romero GlobalHeadProductMarketing,M2MTelefonica
Marianne tamborini CMOSmartHomeProductSwisscom
Hear from 40+ industry leading speakers including:exCitinG neW proGraMMe
Only £850 *Limitedtimeonly
For serviCe providers
“An extremely useful event – both for generating business opportunities and creating awareness on new approaches for serving this market” divisionaldirectorforTechnologyStandards,sony europe
4 buildvaluetoyourmarketingcampaignsanddevelopa‘go-to-market’strategythroughadedicatedpre-conferencetutorialbasedonconsumerknowledgefromco-founderofvirgin digital helpandfounderofconsultancyagency,seamlessly
ATTENDING COMPANIES fROM 2012 INClUDE: 24-7 Entertainment ApS 3 Vision ABOX42 Accedo TV ACCESS Amdocs Analysys Mason Antix labs Arthur D. little Asoka Association of Hungarian Scientific Editors AVG Netherlands Axesstel Inc Belgacom Belgacom Bouygues Telecom BT BT Vision C21Media Cable & Satellite International Cabot Communications Casacom Solutions CCS Insight CEA Channel 4 ChannelSculptor citywire CJSC ER-Telecom Holding Cogeco Conax AS Connected living Connectivity CSI Magazine Current Analysis D2D magazine DECT forum DESS Deutsche Teleko Deutsche Telekom T-Com Digisoft.tv Digital TV Group DlNA DOMOTIQUE News Dot Media E&T Magazine E.ON AG EDf Envivio Espial Etisalat ETSI representative Euro Tech News Euskaltel Experiencelab eZECOM final multimedia fortum Oyj france Telecom f-Secure f-Secure funke Digital TV futuresource futuresource Consulting GreenPeak Technologies GVT HGI Huawei Hubble Media IET Standards limited IHS Screen Digest IIC Imagination Technologies IMS Research Infonetics Research Intel Corporation UK Internet Society ISA Intelligent Sensing Anywhere S.A. Iskon Internet Iyogi JT Global Jungo Kaon Media KC landor Travel Publications last Mile Sp zoo Magnet Networks Marvell Semiconductor Mediaset Mesiniaga mlIST / AViSpace Mobile Marketing Multichoice Africa myStrom Nepalbani Radio Network Nominum Novi list Orange Orange Healthcare OSGi Alliance OTR Global Pace plc PacketVideo Corporation Parks Associates Philippine long Distance Telephone Philips Platform PR Point Topic PROTEI PT Telekomunikasi Indonesia PT Telkom Indonesia Qualcomm Qualitynet R Cable y Telecomunicaciones Galicia Rara.com Recombu Recombu Digital Redaktionsbüro DataConsult Renesas Rethink Technology Research RNIB Sagemcom Broadband Samsung Electronics Samsung Electronics Europe Saudi Telecom Company Servei de Telecomunicacions D'Andorra Sharp laboratories of America Sigma Designs SK Telecom Smart Design Sony Europe Strategy Analytics Suttle Swisscom TabTimes Tanzania-East Africa Telecom Italia Telefonica TEO lT The Daily Times of Bangladesh The Diffusion Group The IET The Wise Rabbit thebrainbehind Turk Telekom Turkcell TV App Agency Twonky (Packet Video) Ucom Universidade lusofona Cicant UPnP forum Virgin Digital Help Vodacom Yes Television Z-Wave Alliance
What’s neW For 2013?
•Telecomoperators•Cableoperators•Contentproviders
WelcometodigitalHomeWorldSummit!
now in its 4th year, it’s firmly established as the leading industry event
delivering the future of compelling experiences in connected home to
operators and cable companies across the globe.
The connected home industry has become the next big technology
revolution and a dynamic market for investment and innovation from
a variety of markets ranging from entertainment to education, home
automation and security to healthcare, interacting with government
and controlling our energy use.
consumers are becoming more demanding, technologies are evolving,
services are more sophisticated and new innovations are emerging.
With this in mind, Digital Home World Summit provides a unique
opportunity for forward-thinking operators and cable companies to join
together and discuss how to enhance their services and develop innova-
tions which offer differentiation and open new revenue streams.
The event will provide an unmissable learning and networking experience,
with inspiring keynotes from the likes of JuergenHase, Vice President -
M2M competence center, deutscheTelekom; alvaroGallardo,
Director - Smart Home Services & Assistance at Home, OrangeFrance
and Jean-PaulKrivine, Project Director, Smart Energy - Smart Home,
edFenergy.
Expert sessions include panel discussions about ‘go-to-market’
strategies for multiplay services, in-depth analysis and extensive survey
results on consumer uptake of smart services, plus a series of
networking opportunities with leading minds in the industry.
We look forward to welcoming you this 18-19 June 2013.
Kamelija stefanova
ResearchManager
InformaTelecomsandMedia
JoinmeonTwitter@Kamelijas
Who Will you netWorK With?
4 Hearfromthebiggestnamesintheindustry,with80%director/CXOLevelattendance,includingcompaniessuchastelefonica, swisscom, bt, turkcell, ee, bbC and bouygues
Mustafa co-founded the Virgin Digital Help, a new start-up for Sir Richard Branson’s Virgin Group; he developed the company from a simple idea, raising venture capital and significantly growing the international customer base in the UK and US.
He orchestrated a successful exit when the company was acquired in 2011. A personal challenge to champion consumers in the digital home, Mustafa created Seamlessly, a consultancy helping retailers, telecoms and technology companies create great services to support their customers.
Formally trained on the Mars Management Development Program, Mustafa has proven field experience and a passion for building disruptive start-up opportunities within emerging consumer markets. He is an active Governor of The London School of Economics and a mentor to young entrepreneurs and start-ups.
beneFits oF attendinG: Theworkshopisaninteractivesessionprovidingessentialinsightintocreatingservicestosupportconsumersintheconnectedworld.asanattendee,you’llachievetheknowledgerequiredtobenchmarkyourcustomersupportstrategyandserviceproposition,improveresolutionandNPS(netpromoterscores),reducecallsandgeneraterevenue,plusgainunderstandingintocustomerbehaviour,andhowtoleveragethisinformationtocreatethemostaccurateandeffectivemarketingcampaigns.
pre-ConFerenCe WorKshop Monday17thJune
CreatinG a diGital proFile For ConsuMers
Who Will you Meet at
diGital hoMe World suMMit?
FullConnectedHomeValueChain
Consultants/ Specialists/ Advisors 6%
Telecom Operators 32%
Software Solutions 1%
Set Top Box/CE Manufacturer 5%
Semi-conductors/ Chipsets/Components 5%
Security Solutions Provider 5%
Saas 6%
Research Analyst/Consultant/Press
10%
Remote Management Solutions 0.5%
New Media Service Provider 1%
Network Solutions Provider 1.5%
Industry Association 7%
Home Connectivity Solutions 3.5%
Gateway Software 3%
Energy Utility Provider 6%
OSS/BSS Solutions 0.5%
Encoding/Content Management Solutions
1%
DTT Solutions 0.5%
DVB/IP EPG Solutions 0.5%
Design Company 3%
Cloud-Based Platform Solutions 2%
Broadcaster 6%
Engineer/Technical 8%
CxO/Vice President/ Board 27%
Director/Head/Manager 53%
Other 2%Press/Analyst 4%
“Digital Home World Summit covers all aspects of digital home strategies from key industry players”Manager,StrategyandContent,belgacom
exhibitinG at diGital hoMe World suMMit is the Most eFFeCtive and eFFiCient MarKetinG aCtivity available to you – Meet Multiple ContaCts and ConduCt FaCe-to-FaCe MeetinGs aCross the tWo days:
ATTENDING COMPANIES fROM 2012 INClUDE: 24-7 Entertainment ApS 3 Vision ABOX42 Accedo TV ACCESS Amdocs Analysys Mason Antix labs Arthur D. little Asoka Association of Hungarian Scientific Editors AVG Netherlands Axesstel Inc Belgacom Belgacom Bouygues Telecom BT BT Vision C21Media Cable & Satellite International Cabot Communications Casacom Solutions CCS Insight CEA Channel 4 ChannelSculptor citywire CJSC ER-Telecom Holding Cogeco Conax AS Connected living Connectivity CSI Magazine Current Analysis D2D magazine DECT forum DESS Deutsche Teleko Deutsche Telekom T-Com Digisoft.tv Digital TV Group DlNA DOMOTIQUE News Dot Media E&T Magazine E.ON AG EDf Envivio Espial Etisalat ETSI representative Euro Tech News Euskaltel Experiencelab eZECOM final multimedia fortum Oyj france Telecom f-Secure f-Secure funke Digital TV futuresource futuresource Consulting GreenPeak Technologies GVT HGI Huawei Hubble Media IET Standards limited IHS Screen Digest IIC Imagination Technologies IMS Research Infonetics Research Intel Corporation UK Internet Society ISA Intelligent Sensing Anywhere S.A. Iskon Internet Iyogi JT Global Jungo Kaon Media KC landor Travel Publications last Mile Sp zoo Magnet Networks Marvell Semiconductor Mediaset Mesiniaga mlIST / AViSpace Mobile Marketing Multichoice Africa myStrom Nepalbani Radio Network Nominum Novi list Orange Orange Healthcare OSGi Alliance OTR Global Pace plc PacketVideo Corporation Parks Associates Philippine long Distance Telephone Philips Platform PR Point Topic PROTEI PT Telekomunikasi Indonesia PT Telkom Indonesia Qualcomm Qualitynet R Cable y Telecomunicaciones Galicia Rara.com Recombu Recombu Digital Redaktionsbüro DataConsult Renesas Rethink Technology Research RNIB Sagemcom Broadband Samsung Electronics Samsung Electronics Europe Saudi Telecom Company Servei de Telecomunicacions D'Andorra Sharp laboratories of America Sigma Designs SK Telecom Smart Design Sony Europe Strategy Analytics Suttle Swisscom TabTimes Tanzania-East Africa Telecom Italia Telefonica TEO lT The Daily Times of Bangladesh The Diffusion Group The IET The Wise Rabbit thebrainbehind Turk Telekom Turkcell TV App Agency Twonky (Packet Video) Ucom Universidade lusofona Cicant UPnP forum Virgin Digital Help Vodacom Yes Television Z-Wave Alliance
11:50 developinG perFeCt Cross-deviCe user experienCe • Theimportanceofunifiedbrandedlookandfeelacrossdifferentdevices • Transferringcontentwithoutinfringingrights • Tacklinglimitationswithcontentlicensing robert Franke,HeadofContent,Magic internet /prosiebensat.1 Media 12:10 strateGies For upsellinG serviCes in the MultisCreen
ConneCted hoMe • Usingmultiscreenandappsonmobiledevices • Usingyoursmartdevices/phonesasremotetoimprovethelargescreenexperience • Playgameswithsmartphonesascontrollers hairi soewarso,Vice-President,businessdevelopmentandStrategicPartnership,
bestv international
12:30 CisCo JunGo: settinG the sCene For the Future oF ConneCted deviCes
12:40 panel disCussion: ManaGinG ConneCted Multiple end-deviCes in the diGital hoMe
Howtomakethemconnectseamlessly? ruth Wilson,Memberboardofdirectors,hGi susan schwarze,boardMemberandVPMarketing,osGi alliance Joerg eggink,Seniorrepresentative,dlna roland schmidt,GeneralSecretary,deCt Forum danny lousberg,directorofSoftware,technicolor
15:50 netWorKinG CoFFee breaK
the Future oF ConneCted serviCes
16:40 addressinG Future ChallenGes For CableCos in the diGital hoMe
17:20 enablinG Future sCenarios For Fully ConneCted World • TechnologytosustainchangeandincreaseaRPUforserviceproviders • determiningthefutureservicesinthedigitalhome • evolutionoftheproductsoffered • Increasingthecustomer’squalityoflifevianewproposals Mirek smyk,Managingdirector,MsCG
17:40 Close oF day one
exClusive
launCh
exClusive
neW
@diGitalhoMeWs diGital hoMe World suMMit ip&tv World series ip&tv World series
ATTENDING COMPANIES fROM 2012 INClUDE: 24-7 Entertainment ApS 3 Vision ABOX42 Accedo TV ACCESS Amdocs Analysys Mason Antix labs Arthur D. little Asoka Association of Hungarian Scientific Editors AVG Netherlands Axesstel Inc Belgacom Belgacom Bouygues Telecom BT BT Vision C21Media Cable & Satellite International Cabot Communications Casacom Solutions CCS Insight CEA Channel 4 ChannelSculptor citywire CJSC ER-Telecom Holding Cogeco Conax AS Connected living Connectivity CSI Magazine Current Analysis D2D magazine DECT forum DESS Deutsche Teleko Deutsche Telekom T-Com Digisoft.tv Digital TV Group DlNA DOMOTIQUE News Dot Media E&T Magazine E.ON AG EDf Envivio Espial Etisalat ETSI representative Euro Tech News Euskaltel Experiencelab eZECOM final multimedia fortum Oyj france Telecom f-Secure f-Secure funke Digital TV futuresource futuresource Consulting GreenPeak Technologies GVT HGI Huawei Hubble Media IET Standards limited IHS Screen Digest IIC Imagination Technologies IMS Research Infonetics Research Intel Corporation UK Internet Society ISA Intelligent Sensing Anywhere S.A. Iskon Internet Iyogi JT Global Jungo Kaon Media KC landor Travel Publications last Mile Sp zoo Magnet Networks Marvell Semiconductor Mediaset Mesiniaga mlIST / AViSpace Mobile Marketing Multichoice Africa myStrom Nepalbani Radio Network Nominum Novi list Orange Orange Healthcare OSGi Alliance OTR Global Pace plc PacketVideo Corporation Parks Associates Philippine long Distance Telephone Philips Platform PR Point Topic PROTEI PT Telekomunikasi Indonesia PT Telkom Indonesia Qualcomm Qualitynet R Cable y Telecomunicaciones Galicia Rara.com Recombu Recombu Digital Redaktionsbüro DataConsult Renesas Rethink Technology Research RNIB Sagemcom Broadband Samsung Electronics Samsung Electronics Europe Saudi Telecom Company Servei de Telecomunicacions D'Andorra Sharp laboratories of America Sigma Designs SK Telecom Smart Design Sony Europe Strategy Analytics Suttle Swisscom TabTimes Tanzania-East Africa Telecom Italia Telefonica TEO lT The Daily Times of Bangladesh The Diffusion Group The IET The Wise Rabbit thebrainbehind Turk Telekom Turkcell TV App Agency Twonky (Packet Video) Ucom Universidade lusofona Cicant UPnP forum Virgin Digital Help Vodacom Yes Television Z-Wave Alliance
day tWo–WedNeSday19THJUNe2013
08:30 reGistration and CoFFee
09:00 inForMa WelCoMe and speed netWorKinG session
09:05 ChairMan’s introduCtion nick thomas,Principalanalyst,informa telecoms & Media
costofinfrastructure,smartappliances,marketandregulationconditions. • Theimportanceofpartnerships,collaborations,eco-systemsandstandardization Jean-paul Krivine,Projectdirector,Smartenergy-SmartHome,edF energy
09:50 diGital hoMe deployMent by sMall teleCoM operators • Creatingthemultimediahome,automatedhomeandhealthhomestrategy • Howtoofferneatandsimpleservice? • avoidingbigplatformsthattakeyearstodeploy • Overviewofrealcustomerfocusedscenarios antonio rodríguez del Corral,businessdevelopmentdirector,Mundo-r
10:10 M2M - enablinG the ConneCted hoMe - innovations, trends and M2M appliCation sCenarios
• drivingM2Minnovationfortheconnectedhome • enablingandorchestratingtheM2Mecosysteminthesmarthomemarket • Innovativeandflexiblebusinessmodelstocreateend-to-endsolutionsandvalue • IncreasingproductivityandefficiencythroughsecureandcompleteM2Msolutions Jürgen hase,VicePresidentM2MCompetenceCenter,deutsche telekom aG
10:30 netWorKinG CoFFee breaK
appliCations MaxiMisinG usability
11:30 CreatinG a ConneCted produCt that ConsuMers Want and need
11:50 launChinG seCond sCreen apps to oFFer interaCtive vod • MaximisingreturnsforcontentprovidersbyofferingincreasedVodservicestothe
consumer • HowFreestenabledincreasedVOdandappson<freetime> • HowVOdandappssupportwatchinglinearTV • Secondscreenappsenablingrecordingandmanagingchannelsremotelyfromhome emma scott,Managingdirector,Freesat12:10 neWs, radio and diy apps to Create iMMediate
world Mark schönfeld,HeadofM2MService/Solutiondeliveryandalliances, deutsche telekom pavlina Kvapilova,executivedirector,Czech television tom Gardner,WholesaleManager,three levente Málnay,CeO,Chello Central europe
15:40 netWorKinG CoFFee breaK
16:20 addinG value throuGh seCond sCreen Content • defininghowbroadcastersneedtoevolvewiththechangingnatureofthehome
@diGitalhoMeWs diGital hoMe World suMMit ip&tv World series ip&tv World series
an
aly
st
rep
or
t partnerships: the Key to unloCKinG sMart-hoMe suCCessagrowingnumberofbroadbandprovidersarelookingtoextendconnectivitytoenergy,security,whitegoodsandothercommonhouseholdfeaturesasameanstoincreaseaveragerevenueperuserandreducechurn.butmultipleproblemswiththeso-calledsmarthomemeanoperatorsneedtoreadjusttheirambitions,keeppriceslowandseekoutpartnersratherthangoingitalone.
Perhaps the biggest stumbling block for any company looking to launch a smart-home service in the near future is that the market can be described as immature, if not nascent. There are only a few eager early adopters willing to invest the time and money in making their homes smart. For operators in particular, the problem lies in convincing users that the provider of their telecoms and TV will be a capable supplier of such services.
But some operators are succeeding. Verizon is a prime example of an operator successfully pushing limited smart-home services to its subscribers. However, it has done so using a very low monthly fee. AT&T’s and Verizon’s cable rivals have been quick to respond, either by tweaking their own services – often focused on security – or by launching an equivalent offer. But these rivals are charging a much higher monthly fee. it remains to be seen whether users will be willing to pay these additional costs. offer a smart pipe, not a smart homeinforma Telecoms & Media remains skeptical about predictions of strong growth in the smart-home market in the coming years. The market is small and will grow, but at a rate slower than some operators have forecast. churn might well be reduced, but if operators are not careful, the associated costs of rolling out smart-home services could wipe out any additional revenues.
instead of offering their own services, operators should seek out companies specialized in the building blocks of the smart home, such as utilities, security firms, white-goods manufacturers and dedicated startups (see fig. 1). This approach enables operators to use their core assets and knowledge for new revenues, rather than having to heavily invest in and subsidize new equipment merely to retain new subscribers. in addition, informa believes that any closed or “walled garden” services will ultimately be overtaken by open platforms that let customers pick and choose from an array of third-party smart-home services (see fig. 2).
Fig.1:Smart-homeentrants’strengthsscorecard,2012
Fig.2:Smart-homemarketdevelopment
SOURCe:InformaTelecoms&Media
Convergence a must for many servicesFor many smart-home services, a mobile element will be essential. Health care and assisted living, where a constant connection will significantly improve the service on offer, are classic examples. There is, for instance, little need for a heart monitor that can report a heart attack only inside the home. So operators should be quick to break down any arbitrary divisions between their home and mobile services and instead focus on offering smart-lifestyle packages that exploit connectivity everywhere.
For full terms and conditions please visit www.digitalhomeworldsummit.com/termsandconditions informa is Pci compliant and for security reasons now only accept credit cards payments via the event website and on the phone.
Only £850 *Limitedtimeonly
“Digital Home World Summit covers all aspects of digital home strategies from key industry players”Manager,StrategyandContent,belgacom this article has been
created by informa telecoms & Media’s senior analysts. For more information and to download the beyond connectivity - ten strategies for competing in a post-Web world white paper visit: www.informatandm.com/beyondconnectivity