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ISO in briefISO is the International Organization orStandardization. ISO has a membershipo 163 national standards bodies romcountries large and small, industrial-ized, developing and in transition, inall regions o the world. ISOs port o-lio o over 19 000 standards providesbusiness, government and society withpractical tools or all three dimensionso sustainable development: economic,environmental and social.
ISO standards make a positive contribu-tion to the world we live in. They acilitatetrade, spread knowledge, disseminateinnovative advances in technology, andshare good management and con ormityassessment practices.
ISO standards provide solutions and
achieve bene its or almost all sec-tors o activity, including agriculture,construction, mechanical engineering,manu acturing, distribution, transport,healthcare, in ormation and communi-cation technologies, the environment,energy, sa ety and security, quality
management, and services.
ISO only develops standards or which there is a clear marketrequirement. The work is carried out by experts in the subjectdrawn directly rom the industrial, technical and businesssectors that have identifed the need or the standard, andwhich subsequently put the standard to use. These expertsmay be joined by others with relevant knowledge, such asrepresentatives o government agencies, testing laboratories,consumer associations and academia, and by international
governmental and nongovernmental organizations.An ISO International Standard represents a global consensuson the state o the art in the subject o that standard.
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Foreword
B oth developed and developing country members o ISO need to keep up tospeed with new developments in the area o international standardization. This
is not only valid or the sta o national standards bodies, but also or theirexperts (internal and external) and stakeholders who contribute to the develop-ment o standards, or who use and implement them.
Obviously, the 163 ISO members have di erent needs and expectations dueto various actors such as institutional and legal rameworks, the size o theorganization and its place in the national economy, the resources at disposal,buy-in rom stakeholders, level o involvement in ISO technical work, etc. Devel-oping country members, who represent three-quarters o the ISO membership,
constitute a special group with more specifc support needs.ISO has there ore developed technical assistance and training packages tailored tothe variety o needs o its members. This catalogue describes these various packagesand to whom they are addressed (this is Revision 1.0 o the catalogue, updated inMay 2012; please note that regular updates o this catalogue will be posted as andwhen necessary on ISO Online at www.iso.org/iso/education_and_training ).
ISO members rom developing countries beneft mostly rom technical assistanceactivities delivered by ISO in the context o the implementation o the ISO ActionPlan or developing countries 2011-2015 thanks to fnancial support providedby donors and other ISO members. In accordance with the objectives laid downin the Action Plan , awareness-raising and capacity-building as well as support toparticipate in the technical work o ISO are the most important outputs.
On the other hand, ISO members rom both developed and developing countries,who have the resources and who participate ully in the technical work o ISO,make the most o the various training courses that are provided in order to oper-
ate e fciently and e ectively, using the most relevant in ormation technology (IT)tools and eServices. This ensures timely release o much-needed ISO deliverables.
The technical assistance and training provided by ISO is absolutely critical orkeeping the ISO system primed and operating to the maximum e fciency. Weowe this not only to our members, but also to the international communitywho expects us to provide quick, credible and consensus-based solutions to anincreasingly complex world.
I take the opportunity to commend ISO members who also contribute, on a
bilateral basis, in providing assistance and training to other ISO members overand above what ISO is doing. I would also like to put on record the invaluablefnancial support provided by donors and ISO members to help developingcountries beneft rom much-needed technical assistance.
Rob SteeleISO Secretary-General
May 2012
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1. Type of activities Technical assistance and training services.............. 51.1 Technical assistance........................................................................................................ 51.2 Training services.................................................................................................................. 6
2. Features of ISO technical assistance.............................................................................. 72.1 Scope and funding............................................................................................................ 7
2.2 Participation criteria........................................................................................................ 82.3 Objective oriented........................................................................................................... 82.4 Demand driven................................................................................................................... 92.5 Focus on delivery.............................................................................................................. 92.6 Sponsorships to attend ISO TC, SC or WG meetings........................ 102.7 Training materials and reference publications....................................... 132.8 Geographically balanced.......................................................................................... 132.9 Impact assessment.......................................................................................................... 13
3. Features of training services................................................................................................... 153.1 Scope and funding............................................................................................................ 153.2 Participation criteria........................................................................................................ 173.3 Objectives and target groups for TS courses........................................... 173.4 Impact assessment........................................................................................................... 18
4. ISO technical assistance Areas covered.................................................................. 19
4.1 Food safety (TA 1) .............................................................................................................. 194.2 Environment, climate change and
energy management (TA 2)...................................................................................... 214.2.1 Environmental management systems (EMS) (TA 2.1)...... 214.2.2 Climate change (TA 2.2)............................................................................ 224.2.3 Life cycle analysis (LCA) (TA 2.3)...................................................... 224.2.4 Energy management (TA 2.4)............................................................... 244.2.5 Carbon footprint (TA 2.5)......................................................................... 25
4.3 Conformity assessment and trade facilitation (TA 3)...................... 264.4 Consumer involvement in standardization (TA 4).............................. 274.5 Societal security (TA 5)................................................................................................. 28
Tables of Contents
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4.6 Social responsibility (SR) (TA 6)............................................................................ 294.7 Information security (TA 7)....................................................................................... 304.8 Infrastructure-building support for standardization (TA 8)....... 31
4.8.1 Forum for CEOs of national standards bodies (TA 8.1) 324.8.2 ISO members in developing countries strengthened at
institutional level (TA 8.2)........................................................................ 33
4.8.3 Setting national standardization strategies (TA 8.3)..... 334.8.4 Linking trade promotion organizations
and NSBs (TA 8.4)............................................................................................ 344.8.5 Adopting and referencing International Standards
(TA 8.5) ....................................................................................................................... 354.8.6 Role of standards in economic development and
facilitating trade (TA 8.6)......................................................................... 364.8.7 Enhancing ICT capabilities (TA 8.7)................................................ 37
4.8.8 Enhancing communication andmarketing capabilities (TA 8.8)........................................................... 37
4.8.9 Financing NSBs Financial sustainabilityfor national standards bodies (TA 8.9)........................................ 38
4.8.10Good standardization practice (TA 8.10).................................. 39
5. ISO training services Courses.......................................................................................... 415.1 Procedures for ISO secretaries (TS 1).............................................................. 415.2 Enhanced participation in international
standardization (TS 2)................................................................................................... 435.3 Drafting standards in accordance with the ISO/IEC
Directives, Part 2, using the ISO STD template (TS 3)...................... 445.4 Using the ISO STD template : practical tips (TS 4).............................. 455.5 eServices for MBUAs (TS 5)...................................................................................... 465.6 eServices for ISO secretaries (TS 6)................................................................. 475.7 ISO expert in international standardization management
(eLearning course) (TS 7)............................................................................................ 485.8 Marketing and promotion of ISO International Standards
(TS 8).............................................................................................................................................. 515.9 Good standardization practice (TS 10).......................................................... 52
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Standards referred to in this publicationISO 14001:2004, Environmental management systems Requirements with guidance or use
ISO 14040:2006, Environmental management Li e cycleassessment Principles and ramework
ISO 14064-1:2006, Greenhouse gases Part 1: Specifcationwith guidance at the organization level or quantifcation and reporting o greenhouse gas emissions and removals
ISO 14064-2:2006, Greenhouse gases Part 2: Specifcationwith guidance at the project level or quantifcation, monitor-ing and reporting o greenhouse gas emission reductions or removal enhancements
ISO 14064-3:2006, Greenhouse gases Part 3: Specifcationwith guidance or the validation and verifcation o green-house gas assertions
ISO 14065:2007, Greenhouse gases Requirements or greenhouse gas validation and verifcation bodies or use inaccreditation or other orms o recognition
ISO 22000:2005, Food sa ety management systems Requirements or any organization in the ood chain
ISO 26000:2010, Guidance on social responsibility
ISO/IEC 27001:2005, In ormation technology Security techniques In ormation security management systems Requirements
ISO/IEC 27002:2005, In ormation technology Security techniques Code o practice or in ormation security management
ISO/IEC 27003:2010, In ormation technology Security tech-niques In ormation security management system implemen-tation guidance
ISO/IEC 27004:2009, In ormation technology Security tech-niques In ormation security management Measurement
ISO/IEC 27005:2008, In ormation technology Security tech-niques In ormation security risk management
ISO/IEC 27006:2007, In ormation technology Security tech-niques Requirements or bodies providing audit and certif-cation o in ormation security management systems
ISO 50001, Energy management systems Requirementswith guidance or use
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All activities are planned and implemented by the Developmentand Training Services unit (DEVT) at the ISO Central Secretariat(ISO/CS).
1.1 Technical assistance
ISO technical assistance (TA) is targeted at developing countrymembers and consists o national, regional or global activitieson topics such as Raising awareness on standards Capacity building or managing national involvement in
international standardization Enhancing regional cooperation Supporting participation in governance and technical work
o ISO
1 Type of activities Technical assistance andtraining services
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Improving in ormation and communication technol-ogy (ICT) capability or participating in internationalstandardization
Assisting national standards bodies (NSBs) to adopt good
management practices in order to improve their gover-nance, operational e ectiveness and e fciency, whileensuring their long-term fnancial sustainability
Detailed descriptions o the various TA activities, includingobjectives, delivery methods, target groups and benefciariesare given in Section 4 below.
1.2 Training servicesTraining services (TS) are targeted at developing as well asdeveloped country members and consist o structured train-ing activities to assist ISO member bodies to better managetheir involvement in international standardization. The trainingactivities ocus on the trans er o knowledge and refnemento skills needed to meet the requirements associated with thedevelopment, production and dissemination o InternationalStandards. The ollowing topics are o ered : Procedures or ISO secretaries Enhanced participation in international standardization Dra ting standards in accordance with the ISO/IEC Direc-
tives, Part 2, using the ISO STD template Using the ISO STD template practical tips eServices or MBUAs eServices or ISO Secretaries ISO expert in international standardization management
(eLearning course) Marketing and promotion o ISO International Standards
Detailed descriptions o the various TS activities, including objec-tives, delivery methods, duration, target groups and benefciaries
are given in Section 5 below.
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22.1 Scope and funding
The technical assistance provided to ISO members in developingcountries under the ISO Action Plan or developing countries2011-2015 is unded by donors or ISO members, and is based on
the ollowing key principles : it needs to be objective-oriented,demand driven, ocused on delivery and geographically balanced.Participation in TA activities is ully unded with regard to airtravel, accommodation and subsistence allowance, except orad hoc sponsorships (please see 2.6 below).
Customized courses based on one or more o the topics men-tioned in Section 1.1 can be organized upon request rom anyISO member body or correspondent member rom developingcountries. They may be held at the premises o the member. Cus-tomized courses may also be provided to regional or sub-regionalorganizations cooperating with ISO. The duration and contento the courses can be customized according to the needs o therequestor, including omission or expansion o topics accordingto the specifc requirements o the participants.
Features of
ISO technicalassistance
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2.2 Participation criteria
Participation in all TA activities is by invitation only. ISO, throughDEVT, requests ISO members (member bodies, correspondentmembers, subscriber members) in the targeted countries tonominate candidates corresponding to profles specifed on acase-by-case basis.
2.3 Objective oriented
The ISO Action Plan is built around a goal, purpose and six keyoutputs as ollows :
Goal
To contribute to improving developing countries economic
growth and access to world markets, enhancement o the liveso citizens, ostering innovation and technical progress andachieving sustainable development when considered rom eacho the economic, environmental and societal perspectives.
Purpose
To strengthen the national standardization in rastructure indeveloping countries in order to increase their involvement in
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the development, adoption and implementation o internationalstandards in sectors and subjects o interest to them.
Outputs
1.Increased participation in ISO technical work
2. Capacity built in standardization and related matters orISO members and their stakeholders
3. Awareness improved on the role and benefts o InternationalStandards and their use. International Standards are there oreincreasingly used
4. ISO members in developing countries strengthened at insti-tutional level
5. Regional cooperation strengthened6. Introduction o the subject o standardization as part o edu-
cational curricula initiated
All technical assistance activities carried out are ocused onachieving the above objectives. Also, per ormance is measuredagainst those objectives.
2.4 Demand driven
The annual technical assistance plan is established in responseto needs expressed by ISO members in developing countries andin light o uture developments oreseen by ISO in areas thatare o interest to them. The main sources or expressed needsare the results o the annual technical assistance survey that
ISO conducts covering its developing country members.
2.5 Focus on delivery
Through the annual technical assistance plan, ISO delivers a rangeo technical assistance projects, using delivery methods mostadapted to the needs o ISO members in developing countries.
The main delivery methods o technical assistance are theollowing :
Seminars : Seminars are organized to raise awareness on aparticular topic among stakeholders involved in internationalstandardization or among users o International Standards romboth the public and private sectors. Seminars can be organizedon a global, regional or national basis, over two to three daysand usually involving between 50 and 200 participants.
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Workshops : Workshops enable the gather-ing o stakehol ders and/or experts, usually
or three to fve days, to address a particulartopic in a structured manner. The workshopincludes an interactive element that allows
or the exchange o in ormation and expe-rience, usually through smaller break-outgroups. Workshops are organized at theglobal, regional or national level and hosta care ully defned number o participants.
Training courses : Training courses areprovided on specifc topics which enable
the participants to take a more active rolein international standardization. The train-ing courses can host up to 20 participantsand are organized at the global, regional ornational level.
Conferences : Con erences are held to shareand disseminate in ormation, rather than toteach or train. Con erences can be organized
at the global, regional or national level. They are targeted at awide audience and can attract up to 200 participants.
Training-of-trainers (ToT) courses : Training-o -trainers coursesare organized to help national standards bodies improve theircapacity to provide e ective training to national stakeholders anddelegated organizations involved in standardization and relatedactivities. Training-o -trainers courses typically last a week andare organized at the global, regional or national level. They areo ten ollowed by a series o courses delivered by those trained.
Fellowships : These allow or specialized training or individualsrom developing countries in well-established member bodies
dealing with their area o expertise.
2.6 Sponsorships to attend ISO TC, SC or WG meetings
A. ISO full members
ISO o ers sponsorship to ull members in developing countries.This is to encourage wider participation by developing countriesat meetings o ISO technical committees (TCs), subcommittees(SCs) and working groups (WGs).
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Following sponsorship, ull members must take steps to set upa national committee (also called national mirror committee) onthe committee subject concerned. A national committee shouldinvolve stakeholders rom, or example, industry, business,governmental and regulatory agencies, consumer organiza-tions, testing laboratories, inspection and certifcation bodiesand academia and determine national consensus positions.
Further sponsorship is conditional on members demonstratingsuch multi-stakeholder national committees are unctioning.
B. ISO correspondent members
ISO also o ers sponsorship to correspondent members to attendISO TC or SC meetings as observers.
C. ISO subscriber members
ISO does not o er sponsorship to subscriber members.
D. Types of sponsorships
ISO o ers two types o sponsorship to ISO members: ad-hocand project-based. Only one sponsored person can attend ameeting at a time.
Ad hoc sponsorship:
ISO provides air travel only (accommodation and subsistenceallowance not covered) or members to attend a TC, SC or WGo their choice.
Full members must hold P- or O-membership in the relevant TCor SC. To attend WG meetings, ull members must already beP-members o the parent committee.
Full members and correspondent members may beneft rom amaximum o three sponsorships a year. Members submit appli-cations or ad hoc sponsorships at their own initiative.
Support to ull members to attend any TC or SC meeting asO-member will be granted only once. To continue benefting
rom urther sponsorships, the member must become a P-membero the committee.
Correspondent members will be sponsored only once to attenda given TC or SC as observer. To beneft rom sponsorship toattend urther meetings o these TCs or SCs, a correspondentmember should upgrade membership to ull member, and TCor SC membership to P-member.
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This is a summary o ad hoc sponsorship:
Sponsorshipoffered
Member category
Full
(up to 3meetings in
total per year*)
Correspondent
(up to 3meetings in
total per year)
Subscriber
Ad hocsponsorship(air travelonly) toattend
ISO technicalmeeting at
TClevel
Yes, i holdingP- or O-membership(once percommittee
i holdingO-membership)
Yes, iobserver. Onesponsorshiponly percommittee**
No
SClevel
Yes, i holdingP- or O-membership(once percommitteei holdingO-membership)
Yes, iobserver. Onesponsorshiponly percommittee**
No
WGlevel
Yes, iP-membero parentcommittee
No No
*Continued support through sponsorships is conditional on demonstratingmulti-stakeholder national committees are unctioning.
**Correspondent members need to upgrade to ull members to continuebenefting rom sponsorships.
Project-based sponsorship:
ISO provides air travel, accommodation and subsistence allow-ance to ull members to participate in selected TCs, SCs or WGs.Members are selected by ISO where their participation is critical
or the relevant TC, SC or WG. Funding is limited, so pre er-ence is given to P-members and candidates who satis y stricttechnical profles. Continued support depends on the memberestablishing and maintaining a national mirror committee in thesubject concerned and involving relevant stakeholders.
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2.7 Training materials and reference publications
Training materials and re erence publications on standardizationand related matters are prepared or ISO members in developedand developing countries.
2.8 Geographically balanced
Technical assistance is organized to beneft all ISO members indeveloping countries and is distributed in an equitable man-ner, as ar as possible, among the nine ISO regions. The currentISO regions o liaison are the ollowing :1. Arab2. Caribbean and Central America3. Central Asia4. Central and Eastern Europe5. Central and Western A rica6. East and South East Asia7. Eastern and Southern A rica
8. South America9. South Asia
2.9 Impact assessment
Feedback rom participants having attended each training andawareness activity is compiled through a questionnaire that eachparticipant completes on the last day o the event. Such eedbackseeks to fnd out to what extent the activity provided the tools toenable the participants to better per orm their day-to-day workand whether their expectations were met. Such in ormation isused to continually improve technical content and delivery.
The above assessment is urther complemented by an additionalprocedure or assessing impacts which consists o circulating,six to twelve months a ter the event, one questionnaire to eachparticipant having attended a regional or global activity and aseparate questionnaire to each NSB hosting a national, regional orglobal activity. The objective is to assess whether the ISO activityhas had a multiplier e ect at the national level and whether theNSB has undertaken steps to ensure a wider dissemination oknowledge gained by the participants it designated to attend.
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3
3.1 Scope and fundingRegular training courses on several o the topics mentionedin 1.2 above are o ered at the ISO/CS premises in Geneva, Swit-zerland, or ISO member bodies and correspondent members
rom developed and developing countries.
Customized courses based on one or more o the topicsmentioned in 1.2 can be organized upon request rom any
ISO member body or correspondent member rom developed ordeveloping countries. They may be held either at the premiseso the member or in Geneva. Customized courses may also beprovided to regional or sub-regional organizations cooperat-ing with ISO. The duration and content o the courses can becustomized according to the needs o the requestor, includingomission or expansion o topics according to the specifc require-ments o the participants.
Features
of trainingservices
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The eLearning course ISO expert in international standardizationmanagement is a practical distance learning course o ered tothe sta o ISO member bodies and correspondent membersin key aspects o international standardization. The course ismanaged rom ISO/CS in Geneva.
Collective regional courses on one or more o the topics mentionedin 1.2 may be conducted specifcally or developing countries.These courses are distributed equitably, as ar as possible, amongthe nine ISO regions.
Training activities are either sel - unded by the participatingcountries or unded by the ISO budget or through donor undsas ollows. Geneva-based courses (no ee or registration and atten-
dance but participants have to bear their travel, accommo-dation and subsistence costs)
Customized courses (requesting member or organizationhas to bear all costs related to participants and is charged
or trainers costs, calculated on a cost-recovery basis) ISO elearning courses ( unded by ISO or donors)
Collective regional courses ( unded by ISO or donors)The courses are delivered by sta rom both ISO/CS and romthe ISO members themselves. Many o the courses providedare designed and delivered by the same persons responsible oroperating related activities and services at ISO/CS.
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3.2 Participation criteria
The details regarding participation in the Geneva-based regulartraining sessions may also be ound on ISO Online at www.iso.org/iso/training_at_iso . Please note that these courses areo ered only in English. A circular letter rom the ISO Secretary-General each year in orms all members about the courses thatare o ered and invites applications. Applicants are registered on
a frst-come frst-served basis, while e orts are made to ensureequal opportunity among the membership. Pre-registration orthe regular sessions should come through the relevant ISO mem-ber. The pre-registration orm or the regular sessions may be
ound at www.iso.org/iso/dates_of_training_sessions_2012 .
Participation in customized courses is determined by the request-ing organization which issues and manages invitations andparticipation.
Participation in the eLearning courses is by invitation only througha circular letter sent by the ISO Secretary-General. Please notethat these courses are o ered only in English.
Participation in collective regional courses is by invitation only.ISO, through DEVT, requests ISO members (member bodies,correspondent members) in the targeted countries to nominatecandidates corresponding to profles specifed on a case-by-case
basis.
3.3 Objectives and target groups for TS courses
Each course is designed or a specifc audience. Some o thecourses are aimed at providing key pro essionals with the oppor-tunity to acquire or re resh the knowledge needed to manageISO committee work. These include both experienced and newly
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appointed secretaries and Chairs o ISO committees, and workinggroup (WG) convenors, as well as committee members.
Other courses are designed specifcally or the sta o ISO mem-bers in order to help them per orm their roles. These include
communication and marketing personnel, sta rom departmentsor international relations, and technical directors.
More details about each course are provided in Section 5 below.
3.4 Impact assessment
The same general process o impact assessment as or TA activi-ties (see 2.9 above) is undertaken or TS activities, with due
consideration given to the act that the latter address traineeshaving specifc roles in the standardization process.
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4
4.1 Food safety (TA 1)
Objectives
Help organizations operating in the ood chain to under-stand the benefts o ISO 22000:2005, Food sa ety man-agement systems Requirements or any organization inthe ood chain and o modern techniques o ood sa etymanagement
Support the dissemination o ISO 22000 Create a pool o trainers in various countries and regions
Delivery method
National and regional workshops Training-o -Trainers (ToT) course.
ISO technical
assistance Areas covered
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Target group
For awareness activities, the targets are pro essionalsrom the ood sector, including ood inspection agencies,
responsible or implementation o ood sa ety managementsystems among companies involved at all stages o the
ood supply chain
For ToT, the aim is to train specialists/practitioners romindustry, government and academia with prior knowledgeo ISO 22000 on the theory and hands-on practice intraining design, delivery, evaluation and related skills. Thecontent also include substantive material about ISO 22000issues (including case studies) to enable the uture trainersto provide ISO 22000 awareness programmes in their owncountries
Final benefciaries
Key stakeholders o ISO members in developing countriesincluding industry ; national, state/provincial and local gov-ernment ; consumers and consumer groups ; pro essionalbodies/associations ; the quality/con ormity assessmentinstitutions ; NGOs
Government policy makers, e.g. in the area o environ-
ment, industry, economic planning, health, internationaltrade, consumer protection ; regulatory authorities
The general public Export industry sectors Trade promotion organizations World Trade Organization (WTO) and Codex Alimentarius
Commission ocal points
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4.2 Environment, climate change and energymanagement (TA 2)
4.2.1 Environmental management systems (EMS) (TA 2.1)
Objective
To promote the implementation o ISO 14001on environmental management systems in anytype o organisation with a view to preservingthe environment and achieving sustainabledevelopment.
Delivery method
Awareness-raising national and regionalworkshops.
Target group
Participants rom standardization community,industry, government and academia.
Final benefciaries
Key stakeholders o ISO members indeveloping countries including indus-try ; national, state/provincial and localgovernment ; consumers and consumergroups ; pro essional bodies/associations ;the quality/con ormity assessment institu-tions ; NGOs
Government policy makers, e.g. in thearea o environment, industry, economicplanning, health, international trade, con-sumer protection ; regulatory authorities
The general public Export industry sectors
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4.2.2 Climate change (TA 2.2)
Objective
To provide guidance in accordance with ISO 14064 to enable
organizations to compile their greenhouse gas (GHG) inventories,quanti y and report their GHG emission reduction or removalprojects and have these GHG accounts validated or verifedindependently. In addition, to promote the use o ISO 14065 onguidance or setting up an accreditation system or the indepen-dent validators or verifers o GHG accounting and verifcation.
Delivery method
Awareness-raising national and regional workshops.
Target group
Participants rom standardization community, industry, govern-ment and academia.
Final benefciaries
Key stakeholders o ISO members in developing countries
including industry ; national, state/provincial and local gov-ernment ; consumers and consumer groups ; pro essionalbodies/associations ; the quality/con ormity assessmentinstitutions ; NGOs
Government policy makers, e.g. in the area o environ-ment, industry, economic planning, health, internationaltrade, consumer protection ; regulatory authorities
The general public Export industry sectors
4.2.3 Life cycle analysis (LCA) (TA 2.3)
Objective
To provide guidance as to the principles and ramework orthe compilation and evaluation o the inputs, outputs and thepotential environmental impacts o a product system throughoutits li e cycle using ISO 14040. LCA addresses the environmen-tal aspects and potential environmental impacts throughout aproducts li e cycle (i.e. cradle-to-grave).
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Delivery method
Awareness-raising national and regional workshops.
Target group
Participants rom standardization community, industry, govern-ment and academia.
Final benefciaries
Key stakeholders o ISO members in developing countriesincluding industry ; national, state/provincial and local
government ; consumers and consumer groups pro essionalbodies/associations ; the quality/con ormity assessmentinstitutions ; NGOs
Government policy makers, e.g. in the area o environ-ment, industry, economic planning, health, internationaltrade, consumer protection ; regulatory authorities
The general public Export industry sectors
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4.2.4 Energy management (TA 2.4)
Objective
To raise awareness on ISO 50001 in order to engage policy-
makers, standards authorities and prospective standard users andprovide avenues or the development o national complementarypolicies to support the adoption o energy-e fcient products andservices. Some activities are carried out jointly with the UnitedNations Industrial Development Organization (UNIDO).
Delivery method
Awareness-raising national and regional workshops Sponsorships to participate in ISO technical committee
meetings
Target group
Participants rom standardization community, industry, govern-ment and academia
Final benefciaries
Key stakeholders o ISO members in developing countriesincluding industry ; national, state/provincial and local gov-ernment ; consumers and consumer groups ; pro essional
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bodies/associations ; the quality/con ormity assessmentinstitutions ; NGOs
Government policy makers, e.g. in the area o environ-ment, industry, economic planning, health, international
trade, consumer protection ; regulatory authorities The general public Export industry and energy sectors
4.2.5 Carbon footprint (TA 2.5)
Objective
To raise awareness and understanding among authorities,industry and academia about ISO standards or environ-mental ootprinting and existing best practices in orderto achieve sustainable development
To in orm about the development process o theseISO standards
To provide a plat orm or specialists in the region to shareexperiences and discuss issues related to the implementa-
tion o the standards
Delivery method
Awareness-raising national and regional workshops Sponsorships to participate in ISO technical committee
meetings.
Target group
Participants rom standardization community, industry,government and academia
Final benefciaries
Key stakeholders o ISO members in developing countriesincluding industry; national, state/provincial and local gov-ernment; consumers and consumer groups; pro essional
bodies/associations; the quality/con ormity assessmentinstitutions; NGOs
Government policy makers, e.g. in the area o environ-ment, industry, economic planning, health, internationaltrade, consumer protection; regulatory authorities
The general public Export industry and energy sectors
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4.3 Conformity assessment and trade facilitation(TA 3)
Objectives
To provide requisite knowledge and understanding on theISO standards and guides that set out the internationallyagreed practices on con ormity assessment activities the CASCO 1) toolbox
To provide in ormation or improved understanding owhat is expected by the WTO agreement in relation tostandards, technical regulations and con ormity assessmentprocedures/methods including acceptance o con ormityassessment results through accreditation, peer assessmentand mutual recognition arrangements
To assist organizations in selected developing countries andregions in building confdence in con ormity assessmentactivities, as a key actor to acilitate access to markets
Delivery method
National and regional workshops.
Target group
Specialists rom the national standards body, industry andgovernment to understand the link between trade andcon ormity assessment
Specialists rom the laboratory, certifcation and inspectionenvironments, to learn about the expectations o the CASCO
toolbox, covering all aspects o defnition, implementation,evaluation, recognition and use o con ormity assessment (cal-ibration, testing, certifcation, inspection, and accreditation).
Final benefciaries
Key stakeholders o ISO members in developing countriesincluding industry ; national, state/provincial and local gov-ernment ; consumers and consumer groups ; pro essionalbodies/associations ; the quality/con ormity assessmentinstitutions ; nongovernmental organizations (NGOs)
Government policy makers, e.g. in the area o environ-ment, industry, economic planning, health, internationaltrade, consumer protection ; regulatory authorities
1) ISO Committee on con ormity assessment
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The general public Export industry sectors Trade promotion organizations World Trade Organization (WTO) and Codex Alimentarius
Commission ocal points
4.4 Consumer involvement in standardization(TA 4)
Objectives
To improve representation and involvement o the con-sumer stakeholder group in the development o standardsat the national, regional and international levels
To create linkages between consumer organizations andNSBs
To create a pool o trainers on consumer matters at thenational, regional and international levels
Delivery method National and regional workshops Training-o -Trainers (ToT) courses
Target group
For awareness activities, the targets are persons rom thestandardization community, consumer associations and
policy-making organizations with regard to protection oconsumers
For ToT, the aim is to train representatives o consumerassociations and standards bodies to become trainers inconsumer participation in standardization covering theory
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and hands-on practice in training design, delivery, evalu-ation and related skills, as well as substantive issues aboutconsumer participation (including case studies)
Final benefciaries
Key stakeholders o ISO members in developing countries,in particular consumers and consumer groups ; industry ;pro essional bodies/associations ; the quality/con ormityassessment institutions ; NGOs
Government policy makers, e.g. in the area o environ-ment, industry, economic planning, health, internationaltrade, consumer protection ; regulatory authorities
The general public Export industry sectors
4.5 Societal security (TA 5)
Objectives
To support developing countries to participate in theormulation o international standards that enhances and
increases crisis management capabilities as well as businesscontinuity management capabilities, in the ace o criseson societal level. This also includes the need to take into
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account technical, human, organizational, operational andmanagement approaches, as well as operational unction-ality and interoperability
To raise awareness among stakeholders and practitioners as
to the need or proper crisis management and the tools
Delivery method
Financial support to participate in ISO technical committeemeetings
National and regional workshops Mentoring o trainees at national or regional workshop
Target group
Pro essionals rom national standards bodies, government,disaster-management authorities and policy-making organiza-tions or participation in international standardization work
For awareness activities, the targets are persons rom thestandardization community, government, disaster manage-ment authorities and policy-making organizations withregard to societal protection
Final benefciaries
Key stakeholders o ISO members in developing countries,in particular consumers and consumer groups, as well asindustry, pro essional bodies/associations, the quality/con-
ormity assessment institutions, NGOs
The public National and international aid and disaster relie organizations
4.6 Social responsibility (SR) (TA 6)
Objectives
To raise awareness among NSBs and their stakeholdersabout the ISO International Standard, ISO 26000
To build capacity within NSBs and among other stakehold-ers to create a resource pool to advise organizations toapply the standard
To sensitize organizations about the beneft o applying thestandard as part o good practice and help them towardsachieving this goal.
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Gain insight into how to carry out ISMS, risk assessmentsand selection o controls
Discuss important issues in risk management and gainhands-on experience in per orming risk assessments
Delivery method
National and regional workshops.
Target group
Participants and IT specialists rom standardization community,industry, government and academia.
Final benefciaries IT and in ormation security pro essionals who, through
their involvement in managing or directing their organiza-tions IT in rastructure, are responsible or establishing andmaintaining in ormation security policies, practices andprocedures
System administrators, telecommunications managers, cor-porate security managers and sa ety and continuity plan-ning managers
Financial and operational audit pro essionals as well asnon-IT pro essionals tasked with the responsibility oassessing their organizations IT operations, in rastructureand security
4.8 Infrastructure-building support forstandardization (TA 8)
Overall objective of the group of actions in this area To help NSBs engage their stakeholders and other users
o standards, and apply good standardization and regu-latory practices
To assist NSBs to adopt good management practices
in order to improve their operational e ectivenessand e fciency, while ensuring their long-term fnancialsustainability
To help NSBs reach out to their policy-makers and userso standards to demonstrate the essential role o stan-dards in economic development and trade, paving theway or sustained growth and alleviation o poverty
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4.8.1 Forum for CEOs of national standards bodies (TA 8.1)
Objectives
To exchange experience among NSB CEOs, inter alia, on Good practices in standardization Participation in international standardization work NSB governance and stakeholder involvement Con ormity assessment practices Economic benefts o standards Raising awareness o policy makers Financial sustainability o NSBs Linkages between the NSB and regulatory authorities Meeting customer needs or achieving long-term
sustainability
Delivery method
Regional chie executive o fcer (CEO) workshop/ orum andnetworking.
Potential partners
Regional and sub-regional organizations involved in standardiza-tion or standard-related activities.
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Target group
CEOs o NSBs in developing countries.
Final benefciaries
Key stakeholders o ISO members in developing countries includ-ing industry ; national, state/provincial and local government ;consumers and consumer groups ; pro essional bodies/associa-tions ; the quality/con ormity assessment institutions ; organizedlabour ; educational and research establishments ; NGOs.
4.8.2 ISO members in developing countries strengthened atinstitutional level (TA 8.2)
Objectives
To provide guidance and advice to senior management oNSBs through short-term consultancy missions to meetclearly identifed needs
To encourage partnerships between the benefciaryISO members and other ISO members, both rom develop-
ing as well as developed countries (attachment training andellowships, mentoring, exchange o good practice manu-
als and procedures).
Delivery method
Consultancy missions National seminars and workshops
Attachment training and mentoring
Target group and fnal benefciaries
ISO members in developing countries.
4.8.3 Setting national standardization strategies (TA 8.3)
Objective
To enable standards o fcers in NSBs to undertake highly pro-active and rigorous assessment o national priorities or stan-dardization, ensuring that limited resources are allocated oroptimal impact and that standardization activities are based onclear, well-documented needs. The programme also encour-ages a high-level o stakeholder input into ormulation o thestandardization strategy.
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Delivery method
Regional workshop Pre- and post-course mentoring
Target group
ISO members in developing countries
Final benefciaries
Key stakeholders o ISO members in developing countries includ-ing industry ; national, state/provincial and local government ;consumers and consumer groups ; pro essional bodies/associa-
tions ; the quality/con ormity assessment institutions ; organizedlabour ; educational and research establishments ; NGOs.
4.8.4 Linking trade promotion organizations and NSBs(TA 8.4)
Objective
To provide a ramework or NSBs and trade promotion organiza-tions (TPOs) to fnd the best approach to develop and strengthentheir cooperation to support the international competitiveness oenterprises, including small and medium-sized enterprises (SMEs).
Delivery method
National and regional workshops
Target group
NSB and TPO representatives
Final benefciaries
Key stakeholders o ISO members in developing countries includ-ing industry ; pro essional bodies/associations ; government policymakers, e.g. in the area o international trade ; export industrysectors and trade promotion organizations ; World Trade Organi-zation (WTO) and Codex Alimentarius Commission ocal points.
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4.8.5 Adopting and referencing International Standards(TA 8.5)
Objectives
Explain the benefts o adopting International Standards (IS)as regional or national standards
Explain national obligations under the WTO Agreementon Technical Barriers to Trade (WTO/TBT) with regard tothe use o international standards as a basis or technicalregulations
Introduce participants to a WTO/TBT compliant model o atechnical regulatory system that uses adopted internationalstandards
Explain in detail the methods or adopting internationalstandards and other international deliverables as regionalor national standards or other deliverables, in accordancewith ISO/IEC Guide 21
Give guidance on the policies and practices that NSBsshould establish over the use, adoption and re erencing o
international standards.
Delivery method
National and regional courses.
Target group
Pro essionals rom NSBs and regulatory authorities as well asrom trade ministries and trade associations.
Final benefciaries
Key stakeholders o ISO members in developing countries includ-ing industry ; national, state/provincial and local government ;consumers and consumer groups ; pro essional bodies/associa-tions ; organizations rom the national quality in rastructure,including the quality/con ormity assessment institutions.
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4.8.6 Role of standards in economic development andfacilitating trade (TA 8.6)
Objectives
To raise awareness on the ISO methodology or substantia-tion and quantifcation o the economic and social beneftso consensus-based standards, both or the monitoring and
prioritizing o standardization activities and or communi-cation purposes
To provide a set o methods that measures the impact ostandards on organizational value creation with an empha-sis on business organizations
To provide decision-makers with clear and manageablecriteria to assess the value associated with using standards
To provide guidance on developing studies to assess thebenefts o standards within a particular industry sector
Delivery method
National and regional workshops.
Target group
Pro essionals rom NSBs, industry, policy-making organizations
and ministries.
Final benefciaries
Key stakeholders o ISO members in developing countriesincluding industry ; national, state/provincial and local gov-ernment ; consumers and consumer groups ; pro essionalbodies/associations ; the quality/con ormity assessment
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institutions ; organized labour ; educational and researchestablishments ; NGOs
Government policy makers, e.g. in the area o environ-ment, industry, economic planning, health, international
trade, consumer protection ; regulatory authorities The general public Export industry sectors ; trade promotion organizations ;
World Trade Organization (WTO) and Codex AlimentariusCommission ocal points
4.8.7 Enhancing ICT capabilities (TA 8.7)
Objective
To build local capacity and expertise in the use o IT tools toacilitate the NSBs operations. To help enhance the capabilities
o ISO members to use ICT in standardization and access thecomprehensive range o e-services.
Delivery method
Provision o equipment and training, both at the regionallevel and on site in each benefciary country
Development and implementation o IT solutions to acili-tate the organization and management o national stan-dardization work
Final benefciaries
ISO NSBs rom developing countries.
4.8.8 Enhancing communication and marketing capabilities(TA 8.8)
Objective
To organize standards in ormation and promotion activities atthe level o NSBs or the beneft o standards users. The coursegives an introduction and practical training on the marketingand sales o International Standards and other ISO deliverables.
The course aims to develop skills to understand The ISO system in general Marketing in general and the role o marketing in the
ISO system
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Policies governing commercial activities in the ISO system Copyright and the importance o protection o ISOs intel-
lectual property ISO POCOSA 2005 , the key policy document or the sales
o ISO publications The product mix, including the use o the ISOSTD server,
new XML-based products The price mix, including the pricing structure, royalties and
retrocessions The place mix , distribution channels in the ISO system The promotion mix, including the use o social media,
ISO Connect
Delivery method
Regional workshop.
Final benefciaries
Sta rom NSBs responsible or in ormation, sales and market-ing services.
4.8.9 Financing NSBs Financial sustainability for nationalstandards bodies (TA 8.9)
Objective
To provide guidance to NSB managementin establishing good management practices
and identi ying activities in standardizationand con ormity assessment that it can imple-ment in order to contribute to its fnancialsustainability.
Delivery method
Regional workshop and experience-sharingora.
Final benefciaries
Top NSB management cadres, seniors fnan-cial o fcers.
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4.8.10 Good standardization practice (TA 8.10)
Objective
The course aims to develop skills to Organize standardization activities at the national level,
in accordance with the World Trade Organization (WTO) Agreement on Technical Barriers to Trade (TBT), Annex 3,Code o Good Practice or the Preparation, Adoption and
Application o Standards Understand how to apply the principles o transparency,
openness, impartiality and consensus, e ectiveness andrelevance, coherence, and to address the concerns odeveloping countries when international standards areelaborated
Develop consistent and coherent standards without re-inventing the wheel
Implement a system o due process in the development ostandards which everyone can understand
Delivery methodNational and regional workshops
Final benefciaries
Senior sta o national standards bodies who have experiencein standards development, including in international standard-ization work
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5
5.1 Procedures for ISO secretaries (TS 1)
Description
The course aims to provide a solid base in the core processesinvolved in the development o ISO projects (standards and otherdeliverable) as provided or in the ISO/IEC Directives, Part 1, andSupplements.
This course is intended to be o beneft to ISO member bodiesassuming, or considering assuming, secretariats o ISO technicalcommittees (TCs) and/or subcommittees (SCs). It is specifcallyintended or the secretaries and support sta .
The course is also intended to beneft relevant committee o f-cers, i.e. Chairs, working group (WG) convenors and projectleaders (PL), involved in the management o a committees workprogramme.
ISO training services Courses
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Objectives
The course aims to develop skills to Understand the importance o implementing the proce-
dures or the technical work as outlined in ISO/IEC Direc-tives, Part 1
Manage ISO projects in a pro-active manner by recogniz-ing the importance o establishing realistic industry-drivenmilestones and organizing the work to meet them byapplying the development timescales laid out in the ISO/IEC Directives, Part 1
Respond and address delays and setbacks in the standards
development process
Duration
One dayNote Further in ormation may be ound at : http://www.iso.org/iso/ standards_development/processes_and_procedures
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5.2 Enhanced participation in internationalstandardization (TS 2)
Description
This course, which is customizable, provides a use ul introduc-
tion to international standardization and is designed to assist
delegates appointed by ISO member bodies and correspondent
members. It thus enables national standards bodies to take ull
advantage o their ISO membership by enhancing their active
participation in ISO TCs, SCs and WGs.
The course provides an overview o the ISO structure and major
policy-related issues. It also covers the various steps o the Inter-
national Standards development process and the relevant role o
ISO members, committee members and appointed experts. An
introduction to the eServices provided by ISO/CS is also provided.
The course is also suitable or sta o ISO member bodies and
correspondent members, as well as organizations delegated by
them to coordinate national positions and voting, plus trainers
and those in charge o international relations. It is also suitable
or members o ISO TC/SC national delegations.
Objectives
The course aims to develop skills to understand aspects such as the
ISO system in general and the role o ISO/CS in particular
Process o developing an International Standard
Role o ISO members in the development o standards
Role o the individual in the development o standards
Use o ISOs standards development tools
Duration
Up to three days
Note Further in ormation on participating in international standardization
may be ound in the publications Joining in Participating in International
Standardization and My ISO job. These publications may be downloaded
rom http://www.iso.org/iso/developing_countries
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5.3 Drafting standards in accordance with theISO/IEC Directives, Part 2, using the ISO STDtemplate (TS 3)
Description
This course explains and illustrates how the application o the
ISO/IEC Directives, Part 2 , contributes to the standardization
process (whether or international, regional or national standards)
and demonstrates how the ISO STD template can be used to
acilitate the dra ting process.
This course is intended or committee secretaries and anyone car-rying out an editorial role as part o the standardization process.
Prerequisites or the course are a mastery o English, amiliarity
with Microso t Word or Windows and Web browsers, as well
as some knowledge o the ISO/IEC Directives, Part 2.
Objectives
The course aims to ulfll the ollowing objectives :
Understand the role o the ISO/IEC Directives, Part 2,
and how they contribute to the goal o ISO international
standardization
Demonstrate how the ISO/IEC Directives, Part 2, are a pow-
er ul tool to ensure that ISO standards are ft or purpose
as International Standards which are suitable or regionaland national adoption
Dra t the common elements o standards using the ISO/IEC
Directives, Part 2 , and the ISO STD template
Understand the common pit alls in dra ting standards and
using the ISO STD template, and how to avoid them
Complete practical exercises in both dra ting and use othe ISO STD template.
Duration
Four daysNote Further in ormation on dra ting standards may be ound at
www.iso.org/templates
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5.4 Using the ISO STD template : practical tips (TS 4)
Description
The course introduces the use o the ISO STD template or the
presentation o ISO International Standards or other ISO deliv-erables. The course provides a hands-on opportunity to workwith the ISO STD template guided by an ISO technical editor.This course is designed or people who are responsible or the
ormal preparation o International Standards and is there oreaimed primarily at ISO TC/SC secretaries, WG convenors andproject leaders.
A prerequisite or the course is a basic amiliarity with Microso tWord or Windows including styles and the use o keyboardshortcuts, as well as a knowledge o the ISO/IEC Directives,Part 2 and use o Web browsers.
Objectives
The course aims to develop skills to Enable participants to provide ISO/CS with higher qual-
ity documents, in terms o both presentation (using theISO STD template) and editorial aspects (con ormity withthe ISO/IEC Directives, Part 2), in order to streamline theprogress o the documents through the ISO/CS and thestandards development process
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Dra t an International Standard and other documents usingthe ISO STD template
Understand the principles upon which the STD templateis based and demonstrate how the ISO STD template is a
power ul tool or applying the ISO/IEC Directives, Part 2, or the dra ting o ISO documents Submit documents to ISO/CS in a manner that meets ISOs
expectations o what constitutes an acceptable document Simpli y the task o applying the ISO STD template and ben-
eft rom the ISO trainers own experience in editing standards
Duration
Two daysNote Further in ormation on the ISO STD template may be ound atwww.iso.org/templates .
5.5 eServices for MBUAs (TS 5)
Description
The course provides hands-on practical training in the use oISO electronic services or Member Body User Administrators(MBUAs). The objective o the course is to provide trainees withthe knowledge and skills to manage the tasks required o anMBUA. The main ocus o the course is there ore the manage-ment o users and their roles in ISO TCs, SCs and WGs in theISO Global Directory, including the setup and management oNational Mirror Committees. The course also o ers an overview
o the di erent ISO eServices applications and ISO national solu-tions available to support member bodies in their national work.
Prerequisite
Participants must have a good understanding o English andbasic knowledge o the organizational and procedural principleso ISOs technical work.
Objectives
The course aims to develop skills to understand ISOs organisational and procedural principles the role o MBUAs in the management o data in the
ISO Global Directory
Understand the di erent type o roles
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Manage user and role registration
Manage National Mirror Committees (NMCs)
Use Event Notifcation to access and personalize reports
the di erent ISO eServices applications supporting thestandardization work and how they ft together
Understand the electronic environment developed orISO committee work (eCommittee)
Use electronic balloting portal to cast a vote and accessballot results
Use ISO Meeting Management to view all the Commit-tee meetings
Use Project Portal to view project details and monitorproject stages/progress
the ISO national solutions available to support memberbodies in their national work
Use NMC to disseminate ISO documents to nationalexperts
Overview o ISO eServices applications available atnational level (NTC, NPP)
Understand ISOlutions and its benefts to nationalmembers
The use o WebEx to organize online meetings The use o ISOSTD to access and download
ISO deliverables
The use o ISODOC to access and download ISO policydocuments and other general documents
Duration
Three days
5.6 eServices for ISO secretaries (TS 6)
Description
The course provides hands-on practical training in the use oISO electronic services or ISO Committee O fcers (Secretaries,Secretary Support Team and WG Convenors). The objective othe course is to provide trainees with the knowledge and skillsto manage the tasks required o a Committee O fcer. The main
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ocus o the course is there ore document management anddissemination (eCommittees) and electronic balloting.
Prerequisite
Participants must have a good understanding o English and basicknowledge o the organizational and procedural principles o ISOstechnical work with some experience in ISO committee work.
Objectives
The course aims to develop skills to understand the di erent ISO eServices supporting the standardization
work and how they ft together the principles o user and role registration using the
ISO Global Directory the management o an electronic committee in terms o
document dissemination and electronic balloting
understand the electronic environment developed orISO committee work (eCommittee)
organize committee ballots using the electronic balloting
portal Access the ballot result and the subsequent processes o
comment collation.
The use o the submission inter ace, providing a structuredmethod or the submission o fles by committee secretariesand their support sta to ISO CS
The use the ISO Project Portal, providing access to allstages o ISO committee work programmes
The use o WebEx to organize online meetings
Duration
Two days
5.7 ISO expert in international standardizationmanagement (eLearning course) (TS 7)
Description
This course has been developed by ISO/CS with the aim o pro-viding in-depth and practical distance learning to the sta oISO member bodies and correspondent members in key aspectso international standardization.
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The course util izes the learning by doing approach withstudents playing the role o a technical o icer in the SouthistanBureau o Standards (SBS) in the ictional country o Southistan.The modules are conducted in the OpenText Livelink environ-ment with the students work being submitted to a coursementor or assessment and comprise materials and toolsspecially developed or the course. These materials are alsoo practical use to a standards body.
The course is divided into three separate, independent mod-ules. Students are taken through a number o tasks relevantto planning, organizing and participating in internationalstandardization, as well as to implementing International
Standards.
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Module tasks
Module 1 :Assessing priorities for standardization duration, four months Analyzing felds o national interest and assessing priorities Communicating with stakeholders Identi ying relevant International Standards and work items Dra ting a three-year action plan (selecting items, prioritiz-
ing felds o activity and estimating the resources needed) Accommodating stakeholder eedback
Module 2 :
Managing participation in international standardization duration, four months Managing the circulation o relevant in ormation and docu-
ments in a rigorous and e fcient manner Organizing and implementing improved project manage-
ment processes Supporting the dialogue among national interests, and
consensus building Preparing or ISO and national mirror committee meetings Supporting the consolidation o national positions
Module 3 :Adopting and implementing International Standards duration, three months Ensuring the correct application o ISO/IEC Guide 21,
Regional or national adoption o international standardsand other international deliverables , Parts 1 and 2
Understanding and communicating the benefts o stan-dardization or specifc sectors
Interacting with standards users to monitor the use o stan-dards and collect eedback
Providing expertise on issues related to the implementationo the ISO standards adopted (including consulting andtraining programmes)
Note For more in ormation on nominating a participant or these modules,ISO members should contact : [email protected]
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5.8 Marketing and promotion of ISO InternationalStandards (TS 8)
Description
The course gives an introduction and practical training onthe marketing and sales o International Standards and otherISO deliverables. The course is designed or marketing and saleso fcers o ISO member bodies, correspondent members and theirsta . It may also be o interest to communication o fcers andtheir sta , as well as to the management in general o nationalstandards bodies.
Objectives
The course aims to develop skills to understand The ISO system in general Marketing in general and the role o marketing in the
ISO system Policies governing commercial activities in the ISO system Copyright and the importance o protection o ISOs intel-
lectual property ISO POCOSA 2005 , the key policy document or the sales
o ISO Publications The product mix, including the use o the ISOSTD server,
new XML-based products
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The price mix, including the pricing structure, royalties andretrocessions
The place mix, the distribution channels in the ISO system The promotion mix, including the use o social media,
ISO Connect
Duration
Three daysNote Further in ormation on ISO marketing and promotion may be oundon the ISO Marketing and Communication web site at www.iso.org/marcom
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ISO Central Secretariat1, ch. de la Voie-CreuseCase postale 56CH-1211 Genve 20Switzerland