Developing Content Ideas that Actually Drive Traffic and are Keyword Driven

RAE HOFFMAN

RAE HOFFMAN

@Sugarraehttp://sugarrae.com

http://pushfire.com

Content is King(& Why that’s a bullshit mantra)

There are two types of content…

the content you want to write

and the content your target market wants to find -

#truestory

SAY CONTENT MARKETING

ONE MORE TIME

Content MarketingSUCCESS

It’s increased traffic COUPLED WITH: Increased salesIncreased conversion ratesIncreased TOSIncreased average order valueReduced bounce rateIncreased list signupsIncreased brand searchesetc.

Raventools.comStrongest pages

Ahrefs.comTop pages

SEMRush.comOrganic search positions

Finding the

money keywords(for content initiatives)

http://sugarrae.com/18938

Linkresearchtools.comCBLT - Common Backlinks Tool

Keywordtool.io

Content type

AuthorityLabs.comRank Tracker

Buzzsumo.comTopic search

Setting up

Site SearchIn Google Analytics

http://sugarrae.com/getit/gasitesearch

Ahrefs.com Broken Backlinks

PERFORMER

…when she has an audience

Buzzsumo.comTop Content Tool

Buzzsumo.comTop Content Tool

http://sugarrae.com/getit/socialimages

Social image sizes

https://yoast.com/wordpress/plugins/seo/

Social markup

“At the risk bragging, one of the things I’m best at is riding coattails. Behind every successful man is me, smiling and taking partial credit.” ~ Tom Haverford

AUTHORSHIP

LIVES(the concept - not the markup)

Like a

BOSS

But what about…

MOBILE

Get your shit together

• Be responsive / mobile• Page speed tool for mobile user experience grade• Mobile friendly test for mobile friendly approval • (You can pass one and not the other; be careful with those blocked

files!)• Work on conversion, bounce, etc. metrics on mobile

Desktop will never be bigger than mobile again

#truestory• 17.21% loss from desktop to mobile in one year, pushing

mobile devices to 50.62%

• Assuming it maintains even half that growth rate YOY, that puts mobile traffic at 67.83% in two years

• Their mobile conversion rate is .23% vs. 2.43% on desktop

• Feeling any urgency yet?

Justin Briggs@justinrbriggs

https://www.briggsby.com/

At any point Google could come along with an rankings tornado.

Would you be prepared?

“If you’re not building an email list?

You’re an idiot.”

Derek Halpern@derekhalpern

http://socialtriggers.com

THANK YOU

Awesome advice for bloggershttp://sugarrae.com

Consulting for merchants & businesseshttp://pushfire.com

Kicks in the asshttp://facebook.com/therealsugarrae

Ranting & cursing & football https://twitter.com/sugarrae