Developing an IT Strategy
Jun 24, 2015
Created for the Superfast Broadband project
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Transcript
WelcomeDeveloping an IT Strategy
Plan for the afternoonIntroduction – Set the Scene
Cloud Software - Line of Business & CRM
Digital Marketing
Direct Marketing
Social Media – Twitter, Facebook, Blogging
Your Website
Introduction
Me
Cloud2020
Superfast Business
Ever changing landscape
Technology Timeline
19
93 1
99
8 20
01 2
00
7
The Future
Cloud SoftwareIntroduction
What is Cloud Computinga model of computer use in which services
stored on the internet and provided to users on a subscription basis
What people are saying
Pay as you Go
No Capital
Expenditure
Fantastic Scalability
A Game Change
r
Let’s use asimple analogy…
Say your business is doing so well, you need
to move into NEW offices
You have the choice…
You can either
Build a new office or
Rent an office Space
How many employees do I have?
Am I planning to expand?
How long do I plan to own the business?
Will I always need an office?
If you build your own…
Lighting
Flooring
Lay out
Floor Plan
Décor
Design
But, you can make it your
own…
After the office is built:
You’re responsible for the maintenance of the building…
Heating and Cooling Electricity
Council Tax
Water
But…
The Alternative:Renting
There are many builders
building offices already
It’s easy to grow or downsize
1 unit can be converted to
more…
You don’t have as many opportunities to make it
your own
Double Glazing
On the plus side…Builders provide and use high value materials and
Ensure that you have aGood quality infrastructure
Green/Eco-friendly MaterialsHigh Speed internet
High Capacity Electricity
Standards Regulations
What’s more…
You don’t have to worry about maintenance cost
And it’s pay-as-you-go
But what does that mean for Cloud Computing?
You’re probably using the cloud
already
Office 365
CRM
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects
CasesLeads and Opportunities
Accounts:Parent and Sub Accounts
Entities
Contacts
Activities
Cloud vs On-Prem
Example • Server (s)
• Server software
• Server suitable Internet Connection
• Anti Virus Software and Spam Filters
• Microsoft Office Applications
• Web conferencing / online meeting
tools
• Back-up tools
• Electricity
• Insurance
• Security
• Server maintenance
Vs.
• Office 365/other cloud productivity
products
Always the Latest and Greatest
Work from Anywhere
What are the Key Benefits?
Improved Document
Collaboration
Plan of Action
Disaster Recovery
Key Benefits
Greater Control Over Documents
Higher level of Security
Improve Competitiven
ess
Scalability
Any Questions?Cloud?Upgrade?CRM?Devices?DemoFree Cloud Tools for BusinessTools you may already have
Digital MarketingWhere to start
Digital Marketing Key Areas
WebsiteEmail Marketing
Analytics
Social Media
Digital Marketing Key Areas
SEO
Statement of Work
Kick Off
Test
Launch
Optimise
Have a Plan
Email MarketingThe 80/20 ruleWhere to get startedWhen to sendWho to send to – contacts/prospectsWhere to get data – Data protectionMessaging/Content Gauging responseManaging resourceNewsletter generation
Social Media
The difference?
Content
Scheduling posts
Social Media Management
Monitoring effectiveness
Direct MarketingOverview
Questions?
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