Developing An Effective Social Media Strategy

DEVELOPINGAN

EFFECTIVESOCIAL

MEDIASTRATEGY2016 UNCF STUDENTLEADERSHIPCONFERENCE

Presented byDanielle Ricks

@daniellericks #UNCFSLC

Instagram: @daniellericks

Twitter: @daniellericks

LinkedIn: linkedin.com/in/daniellericks

Where To Find Me

We Will Cover How To

@daniellericks #UNCFSLC

Set social media goalsFind your voiceDevelop a social media planCreate engaging content

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Social Media Channels

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Social Media Revolution

https://www.youtube.com/watch?v=s3rWAd8KQxE&nohtml5=False

How To Get Started?

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@daniellericks #UNCFSLC

There Steps To Get Started

What do you want to use social media for? Awareness? Sales? Loyalty?Discover opportunitiesCreate measurable tasks

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Step # 1

Determine who your target audience is Research the competitionDetermine your tone

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Step #2

Develop your messagingChose your channelsBuild your content Develop a social media planCreate educational content

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Step #3

1.09BillionActiveDailyUsers

March 2016 Source: newsroom.fb.com/company-info/

400+MillionActive

Monthly Users

April 2016 SourceInstagram.com/press/

400Million Active

Monthly Users

March 2016 Source: about.twitter.com/company

100+ MillionActive

Monthly Users

April 2016 Source:snapchat.com/ads

433+Million

Reported Users

April 2016 Source:press.linkedin.com/about-linkedin

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Where To Share

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Show Results

Your Digital Footprint

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We Covered…

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Goal settingFinding your voiceContent creationConnecting via social mediaDeveloping a social media planMeasuring results

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Q & A

Now What?