Developing a Spa and Wellness Business Gaudia Chevannes-Aquart.

Developing a Spa and Developing a Spa and Wellness BusinessWellness Business

Gaudia Chevannes-AquartGaudia Chevannes-Aquart

Definition of the Word SpaDefinition of the Word Spa

The word "spa" comes from The word "spa" comes from the Latin expression for the Latin expression for health by waterhealth by water..

WellnessWellness

Wellness is the state of Wellness is the state of optimal well-being.  It's optimal well-being.  It's not simply the absence not simply the absence of illness, but an of illness, but an improved quality of life improved quality of life resulting from resulting from enhanced physical, enhanced physical, social, mental, social, mental, emotional, spiritual and emotional, spiritual and environmental health.environmental health.

The Complete YouThe Complete You

Why WellnessWhy Wellness

This industry is a newcomer to This industry is a newcomer to today’s conglomerates, since today’s conglomerates, since fifteen years ago it didn’t even fifteen years ago it didn’t even exist. However, today the Wellness exist. However, today the Wellness Industry enjoys annual revenue Industry enjoys annual revenue exceeding exceeding $200 billion$200 billion and is and is expected to reach the expected to reach the trillion trillion dollar mark by 2010dollar mark by 2010. It does not . It does not take a scientist to realize this is take a scientist to realize this is outstanding growth! Just go down outstanding growth! Just go down to your local strip mall or to your local strip mall or commercial district and see what commercial district and see what you run into. You will find Vitamin you run into. You will find Vitamin stores, fitness centres, natural food stores, fitness centres, natural food markets, and so many more markets, and so many more wellness related businesses seem wellness related businesses seem to be emerging at incredible rates! to be emerging at incredible rates! A massive wave is forming. A massive wave is forming.

Why such a surge of Why such a surge of growth?growth?

It all comes down to a giant It all comes down to a giant contemporary demand for contemporary demand for advancements in pro-active health. advancements in pro-active health. There are many reasons why the There are many reasons why the wellness industry is, and will continue to wellness industry is, and will continue to expand. For instance, did you know that expand. For instance, did you know that today: today:

Some StatisticsSome Statistics 14 million Americans have low bone 14 million Americans have low bone

density, and 77% of the estimated 8 density, and 77% of the estimated 8 million who have Osteoporosis are million who have Osteoporosis are undiagnosed (National Osteoporosis undiagnosed (National Osteoporosis Foundation);Foundation);

65% of the population is overweight, and 65% of the population is overweight, and 25% of those people are clinically obese 25% of those people are clinically obese (U.S. Centres for Disease Control);(U.S. Centres for Disease Control);

300,000 deaths per year are associated 300,000 deaths per year are associated with being overweight and obese (U.S. with being overweight and obese (U.S. Surgeon General);Surgeon General);

58 million Americans have one or more 58 million Americans have one or more forms of cardiovascular disease, the forms of cardiovascular disease, the majority of which are undiagnosed majority of which are undiagnosed (American Heart Association). (American Heart Association).

The ChallengeThe Challenge

The wellness industry will start going head The wellness industry will start going head to head against one of the world’s largest to head against one of the world’s largest industries known as the industries known as the Health Care Health Care IndustryIndustry. Understanding the potential in . Understanding the potential in this challenge is important, since the Health this challenge is important, since the Health Care Industry boasts to help the sick get Care Industry boasts to help the sick get better, while the Wellness Industry and Spa better, while the Wellness Industry and Spa Therapies promote proactive health and Therapies promote proactive health and focus on helping people to not get sick in focus on helping people to not get sick in the first place!the first place!

Which would you prefer? Which would you prefer?

Client FocusClient Focus

The spa industry is booming and consumers are becoming more discerning and with the escalation in demand at present across the spa industry, client expectation becomes increasingly sophisticated, leading to a well-informed and discriminating assessment of services on offer.

How to Start a How to Start a Spa/Wellness BusinessSpa/Wellness Business

Create a Create a business planbusiness plan for your spafor your spa

Conduct initial Conduct initial market market researchresearch for your for your spa businessspa business

Wellness SpaWellness Spa

Combines Spa services with Wellness Combines Spa services with Wellness Programs within appropriate Day Spa Programs within appropriate Day Spa facilities. Will need to provide facilities. Will need to provide evidence of: evidence of:

Day Spa facilities. Day Spa facilities. Spa Therapy and Body Therapy Spa Therapy and Body Therapy Wellbeing and lifestyle programs. Wellbeing and lifestyle programs. Offers Spa CuisineOffers Spa Cuisine

An Overview of An Overview of OptionsOptions for for Your Spa BusinessYour Spa Business

Buying an Buying an establishedestablished spa spa businessbusiness

Opening a Opening a newnew spa spa Spa Spa franchisingfranchising MobileMobile spas spas

LicensingLicensing requirements for requirements for spasspas

In your territory:In your territory: Are there licensing requirements for Are there licensing requirements for

the establishmentthe establishment What about the individual operator What about the individual operator

licenselicense Are there certification standards Are there certification standards HygieneHygiene requirements for spas requirements for spas

Other Things to ConsiderOther Things to Consider

Write your Write your MissionMission & & VisionVision Statement Statement Choosing a Choosing a namename for your spa business for your spa business Start-up costs Start-up costs Where to get Where to get start-up financingstart-up financing for your spa for your spa

businessbusiness What to consider when choosing a What to consider when choosing a locationlocation for for

your spa business including how much square your spa business including how much square footage you will needfootage you will need

Interior designInterior design of your spa business of your spa business WhatWhat equipment equipment you you needneed to start a spa to start a spa

businessbusiness

Managing Your Day Spa Managing Your Day Spa BusinessBusiness

Develop effective Develop effective systemssystems for running your for running your spa business on a daily basisspa business on a daily basis

Set your spa's Set your spa's hourshours of operation of operation Working with spa Working with spa employeesemployees

Determine the staffingDetermine the staffing needs needs of your spa business of your spa business Find employees who are Find employees who are qualifiedqualified to work at your to work at your

spaspa Set Set sales goalssales goals and keep spa employees and keep spa employees

motivatedmotivated

Managing Your Day Spa Managing Your Day Spa BusinessBusiness

Establish a Establish a maintenance schedule maintenance schedule for for equipmentequipment

Set Set pricesprices for your spa's service and develop for your spa's service and develop packagespackages to encourage clients to buy more to encourage clients to buy more

Spa Spa productsproducts Identify sIdentify suppliersuppliers for the products you will use for the products you will use

and retailand retail Set retail Set retail markupmarkup margins margins Keep track of inventoryKeep track of inventory Create in-store Create in-store displaysdisplays to market products to market products

Managing Your Day Spa Managing Your Day Spa BusinessBusiness

Create your image on and off paperCreate your image on and off paper Develop promotional materials to Develop promotional materials to

marketmarket your spa business your spa business (including (including LOGO,LOGO, a menu of a menu of services, website, brochures, etc.)services, website, brochures, etc.)

AdvertisingAdvertising and and publicitypublicity Stimulate Stimulate repeat business repeat business from from

your spa clientsyour spa clients

The Destination SpaThe Destination Spa

With people prepared to travel to get With people prepared to travel to get the treatment and experience they the treatment and experience they desire, the future of the industry is in desire, the future of the industry is in delivering a delivering a top qualitytop quality product, product, consistentlyconsistently. With this in mind, you . With this in mind, you must set about building the very must set about building the very framework of your business, framework of your business, establishing strengthening and establishing strengthening and streamlining the operation.streamlining the operation.

Your Unique Selling PointYour Unique Selling Point

Seaside Charm or Seaside Charm or Mountain BlissMountain Bliss

Natural Mud or Healing Natural Mud or Healing Spring WaterSpring Water

Indigenous Plants and Indigenous Plants and HerbsHerbs

Specially Developed Specially Developed TechniquesTechniques

Unique TechnologyUnique Technology One of a Kind ImportOne of a Kind Import Cosmetic surgery and Cosmetic surgery and

recoveryrecovery

Who are You Catering to?Who are You Catering to?

GolfersGolfers Mountain ClimbersMountain Climbers Business Travellers Business Travellers

(Conferences etc)(Conferences etc)

Baby BoomersBaby Boomers Health & Fitness BuffsHealth & Fitness Buffs HoneymoonersHoneymooners College StudentsCollege Students FamiliesFamilies

Why Choose Spa/WellnessWhy Choose Spa/Wellness

The The great newsgreat news is, as the first of is, as the first of approximately 78 million members of the approximately 78 million members of the baby boomer generation in North baby boomer generation in North America start turning the age of 65 over America start turning the age of 65 over the next few years, they will create the the next few years, they will create the need for continuing improving and need for continuing improving and expanding of this industry, thus expanding of this industry, thus generating an generating an increasing demandincreasing demand for for us to supply.us to supply.