Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Dr Tama Leaver, Dept. of Internet Studies Developing a Scholarly Web Presence & Using Social Media for Research Networking 2 May 2016
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Dr Tama Leaver, Dept. of Internet Studies
Developing a Scholarly Web Presence &
Using Social Media for Research Networking2 May 2016
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
To begin: Five(ish) Questions For You!
1. Who knows what results turn up when you Google
(search) your own name?
2. Where online (if anywhere) do you read or engage
with discussions relevant to your research?
3. Who writes their own blog or website? Has a
Facebook profile? Twitter account?
4. What do you think would be useful about using
social media for research and/or research
networking?
5. What problems can you envisage in using social
media for research and/or research networking?
Image by www.lumaxart.com
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Want these slides now?
Go find me on Twitter, and a link to these slides will
be the most recent tweet!
So, that’s either Google “Tama Leaver Twitter”, or just
type twitter.com/tamaleaver into your browser.
If you’re a Twitter user already, then you’ll know this
means you write my Twitter profile as …
@tamaleaver
If you’re on Twitter (or sign up now) you can leave
comments & questions there by starting a message
with “@tamaleaver”, or using the hashtag
#acawebpresence.
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Outline
1. Why have an Academic Web Presence?• Before you start
• Scholarly Context
2. How: tools of the Trade • Blogs and Personal Websites
• Scholarly Networks & Platform Profiles
• ORCiD
3. When to Engage?1. Academic Conferences & Networking
2. Publication & Promotion
Image by www.lumaxart.com
Curtin University is a trademark of Curtin University of Technology
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[1] Why have an academic web presence?
Curtin University is a trademark of Curtin University of Technology
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Image courtesy of Paul Watson.
Why have a Web Presence?To exist, to share and to discuss …
• So people can find you.• So people can find your topic (and then you).
• To share and get feedback on your ideas as they develop• To share resources and insights (and have them shared right
back!)• To promote your published work and find as wide an audience
as possible
• To be part of your scholarly area, discussion and community(it’s less lonely with PhD Comics)
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Curtin University is a trademark of Curtin University of Technology
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Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
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Before you start …
• Decide what you want to say or do with your web presence!
• How ‘professional’ or personal will your web presence be?
• Who are you writing for?• Do you have different tools for different purposes? • How often will you update your web presence?• How often will you check your chosen tools or
platforms? (Or how many notifications do you want?)
Curtin University is a trademark of Curtin University of Technology
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Scholarly Context …
Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media.
Canberra: University of Canberra. Retrieved from http://www.canberra.edu.au/faculties/arts-
design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Disclaimer!
Different scholarly areas and disciplines flourish in different
online spaces.
There are commonalties, discussed today
You should find who is talking online in your area, and
which tools they’re using: that’s your people!
(Still, you should definitely be using Twitter!)
Curtin University is a trademark of Curtin University of Technology
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[2] How: tools of the trade
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Websites & Blogs: the Practicals ...
What is a blog? (My blog.)
Wordpress: http://wordpress.com/
Tumblr: http://www.tumblr.com
Blogger: http://www.blogger.com/
The (Old) Academic Blog Portal:
http://academicblogs.org/
index.php?title=Main_Page
Image by www.lumaxart.com
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Blogs & personal websites: a few examples…
Jill Walker Rettberg’s ‘Jilltxt’ (Uni of Bergen)
http://jilltxt.net
Laura Portwood-Stacer (NYU),
http://www.lauraportwoodstacer.com/
Jason Mittell’s ‘Just TV’ (Middlebury College)
http://justtv.wordpress.com/
Melissa Gregg’s ‘Home Cooked Theory’ (Intel)
http://homecookedtheory.com/
Tim Highfield’s ‘…and then the world’ (QUT)
http://timhighfield.net/
Sky Croeser (Curtin) http://skycroeser.net/
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Curtin University is a trademark of Curtin University of Technology
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Curtin University is a trademark of Curtin University of Technology
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Readings Blogs (and other websites)
RSS (Really Simple Syndication)
Separates the form and content, so updated
content can come to you!
RSS Readers (aka Aggregators)
eg Feedly http://feedly.com/
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Social Networks (aka Facebook)
Decide in advance which social
networks are just social and which
will include academic networking and
sharing!
Use privacy settings and groups (not
the whole world, all the time!).
Learn about PAGES and GROUPS –
many academic groups and
conferences have one!
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Social Networks (aka Facebook)
“Context Collapse” (Marwick & boyd, 2011)
Don’t forget if you’ve used social networks for
professional interaction, some things are best not shared
…
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Twitter?
• Micro-blogging? (eg @tamaleaver)
• Quick sharing and commentary
• Good in combination with other services (Eg
Blogs)
• Conferences: official twitter profiles, pre-
conference discussions and #hastags
Curtin University is a trademark of Curtin University of Technology
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Twitter: Immediate Answers
Twitter: Sharing references, resources,
pointers, etc.
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Interface with the media
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Curtin University is a trademark of Curtin University of Technology
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Academia.edu
https://www.academia.edu/about
(But … Adema, Aventurier, Fitzpatrick, Hall & Parry, “Why Are We Not
Boycotting Academia.edu?”, 2015)
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(Very similar …) Research Gate
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ResearchGate
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Academia.edu or ResearchGate for you?
Source: Bianca Kramer
and Jeroen Bosman,
Innovations in Scholarly
Communication Survey,
2016, (n = 20,670) https://101innovations.wordpress.com/
https://www.timeshighereducation.com/feat
ures/do-academic-social-networks-share-
academics-interests
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ORCiD (eg http://orcid.org/0000-0002-4065-4725 )
Curtin University is a trademark of Curtin University of Technology
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Curtin University is a trademark of Curtin University of Technology
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Curtin University is a trademark of Curtin University of Technology
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Scopus (eg http://www.scopus.com/authid/detail.url?authorId=39963062500 )
Google Scholar
Publons (publons.com)
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& so many other tools …
Social Bookmarking
Eg Delicious www.delicious.com
“Professional” Social Networks
Eg LinkedIn http://www.linkedin.com/
Referencing/citation software profiles & communities:
Mendeley, Zotero etc.
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[3] When to engage?
Curtin University is a trademark of Curtin University of Technology
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1. Academic Conferences & Networking
Curtin University is a trademark of Curtin University of Technology
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Conference hashtags (#ir14)
Conference hashtags = specific way
of finding your conference on Twitter.
‘Backchannel’ during conference (or
just ‘channel’).
Often now used before and after to
build and maintain community
around specific conferences.
Curtin University is a trademark of Curtin University of Technology
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Curtin University is a trademark of Curtin University of Technology
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Curtin University is a trademark of Curtin University of Technology
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Slideshare / Content-Specific Sites
Slideshare.com – like
the YouTube of
powerpoint slides
EG
http://slidesha.re/17R
6rw9
Curtin University is a trademark of Curtin University of Technology
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Conferences
Engage via social media before the conference via official
hashtags (Twitter) and on dedicated Facebook pages &
groups.
During the conference engage in commentary about talks
via social media
Share your presentation (eg Slideshare, Prezi, a blog post,
etc.)
Afterward: maintain networks established to continue
scholarly engagement & networking
Curtin University is a trademark of Curtin University of Technology
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2. Publication & Promotion
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Publications … (preprint sharing)
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Publication Repositories
Submit pre-prints of publications to OPEN ACCESS
institutional repositories.
Quickly indexed by search engines, including Google
Scholar.
Makes research visible and findable quickly (often long
delays between article acceptance and publication).
eSpace librarians sort out copyright issues.
Curtin’s eSpace: http://espace.library.curtin.edu.au
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eSpace:
Profile &
Statistics
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Op Eds, etc: The Conversation
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The Conversation: Building Impact …
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The Conversation: Detailed Statistics, Good Reach &
Encourages Republication (Creative Commons licenses)
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Blog posts …
Blog posts …
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Impact & Altmetrics
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Big Impact!
See boyd, danah, and Kate Crawford.
“Critical Questions for Big Data.”
Information, Communication & Society
15.5 (2012): 662–679.
http://www.tandfonline.com/doi/abs/10.10
80/1369118X.2012.678878
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Curtin University is a trademark of Curtin University of Technology
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http://editorresources.taylorandfrancisgroup.com/putting-
altmetric-data-to-use-an-introduction-for-journal-editors/
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Publications
Share ideas, discuss early findings via social media
Post drafts and pre-prints to build attention and early citations (subject
to the copyright terms of your targeted publication; see
Sherpa/Romeo)
Share widely upon publication via social media, scholarly networks
(Academia, Researchgate, etc) and scholarly profiles (Google Scholar,
ORCiD, etc)
Use blog posts, op eds, reports, other sources to promote, mention
and diversify you audience, impact and attention.
Build impact measures beyond traditional citations (but also those!)
such as those measured by Altmetrics.
Curtin University is a trademark of Curtin University of Technology
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To Reiterate …
Different scholarly areas and disciplines flourish in different
online spaces.
There are commonalties, discussed today
You should find who is talking online in your area, and
which tools they’re using: that’s your people!
(Still, you should definitely be using Twitter!)
References / Further Reading Adema, J., Aventurier, P., Fitzpatrick, K., Hall, G., & Parry, D. (2015). Why Are We Not Boycotting Academia.edu? Coventry University.
Retrieved from https://www.academia.edu/18973680/Why_Are_We_Not_Boycotting_Academia.edu_-_symposium_Coventry_University_
8th_December_2015
Adema, J., & Hall, G. (Eds.). (2016). Really, We’re Helping To Build This ... Business: The Academia.edu Files. Open Humanities Press.
Retrieved from http://liquidbooks.pbworks.com/w/page/106236504/The%20Academia_edu%20Files
Barbour, K., & Marshall, D. (2012). The academic online: Constructing persona through the World Wide Web. First Monday, 17(9). Retrieved
from http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3969/3292
Carrigan, M. (2016). Social Media for Academics. SAGE Publications Ltd.
Haak, L. L., Fenner, M., Paglione, L., Pentz, E., & Ratner, H. (2012). ORCID: a system to uniquely identify researchers. Learned Publishing,
25(4), 259–264. http://doi.org/10.1087/20120404
Kramer, B., & Bosman, J. (2016). Innovations in Scholarly Communication: Changing Research Workflows (Survey). Utrecht University.
Retrieved from https://101innovations.wordpress.com/
Martin-Martin, A., Orduna-Malea, E., Ayllon, J. M., & Lopez-Cozar, E. D. (2016). The counting house: measuring those who count. Presence
of Bibliometrics, Scientometrics, Informetrics, Webometrics and Altmetrics in the Google Scholar Citations, ResearcherID, ResearchGate,
Mendeley & Twitter. arXiv:1602.02412 [cs]. Retrieved from http://arxiv.org/abs/1602.02412
Marwick, A. E., & boyd, danah. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience.
New Media & Society, 13(1), 114 –133. http://doi.org/10.1177/1461444810365313
Niyazov, Y., Vogel, C., Price, R., Lund, B., Judd, D., Akil, A., … Shron, M. (2016). Open Access Meets Discoverability: Citations to Articles
Posted to Academia.edu. PLOS ONE, 11(2), e0148257. http://doi.org/10.1371/journal.pone.0148257
Priem, J., Taraborelli, D., Groth, P., & Neylon, C. (2010, September 26). Altmetrics: A Manifesto. Retrieved from
http://altmetrics.org/manifesto/
Reisz, M. (2015, October 25). Tips for academics on blogging and social media. Retrieved March 3, 2016, from
https://www.timeshighereducation.com/career/tips-academics-blogging-and-social-media
Sandvig, C. (2016, February 11). How To Get a Social Media Ph.D. Retrieved from http://socialmediacollective.org/2016/02/11/how-to-get-a-
social-media-ph-d/
Singh, S. S. (2016). Hashtagging #HigherEd. In N. Rambukkana (Ed.), Hashtag Publics : The Power and Politics of Discursive Networks. (pp.
267–277). New York: Peter Lang. Retrieved from
http://search.ebscohost.com.dbgw.lis.curtin.edu.au/login.aspx?direct=true&db=nlebk&AN=1080548&site=ehost-live
Tsou, A., Bowman, T. D., Sugimoto, T., Lariviere, V., & Sugimoto, C. R. (2016). Self-presentation in scholarly profiles: Characteristics of
images and perceptions of professionalism and attractiveness on academic social networking sites. First Monday, 21(4).
http://doi.org/10.5210/fm.v21i4.6381
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Questions & Comments?
Or find me later …
www.tamaleaver.net
@tamaleaver