Developing a programme of communications to your members Gordon Lee ECR Communications Director The Pensions Regulator esentation remains the property of The Pensions Regulator. tent of these slides should not be altered in any way or reproduced without express permission
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Developing a programme of communications to your members
Gordon LeeECR Communications DirectorThe Pensions Regulator
This presentation remains the property of The Pensions Regulator.The content of these slides should not be altered in any way or reproduced without express permission
Answers to questions…
1. What role do employers expect their trade associations to play?
2. What are The Pensions Regulator and DWP doing to communicate with employers?
3. What can you do to get the message out to your members?
2
Automatic enrolment - employers staging per month
3
Staging Dates
Num
ber
of E
mpl
oyer
Org
anis
atio
ns
< 250employees
< 10,000employees
<50employees
March 2014March 2013 July 2015
V. LARGE LARGE MEDIUM SMALL
> 10,000employees
2013 2014 2015 2016
Employers expectations of their trade associations
Employers plan to consult their trade association or professional body about automatic enrolment…
…and when asked in focus groups, every employer expected to be alerted to automatic enrolment by their trade association
4
72%
29%
23%
14%
10%
9%
2%
ANY INTERMEDIARY
Accountant
Pension provider
IFA
Trade/professional body
Pension consultant/EBC
Nobody
Employers with 5 to 49 employees
Q24: Who (else) are you likely to consult about automatic enrolment in the future?
Source : TPR Employer Tracker Study 2011 and 2012
Employers expectations of their trade associations
5
Awareness of their legal duties
Information specific to their sector
Independent advice
Informed signposting
TradeAssociation
Employer
Research and consultation with employers has highlighted the following expectations:
The Pensions Regulator Communications Strategy
6
1. Communicate directly with employers
2. Partner with DWP on awareness raising promotion to employees and employers
3. Partner with business and financial intermediaries to increase employer awareness
and understanding
DWPIntermediary
OrganisationsEMPLOYERS
The Regulator
Communications with Employers
Objectives
1. To increase awareness
2. To increase understanding
3. To support employers in achieving compliance
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Employer awareness of pensions reforms250+
Employees50 to 249
Employees5 to 49
Employees1 to 4
Employees
88% 80% 47% 25%
Employer understanding of pensions reforms250+
Employees50 to 249
Employees5 to 49
Employees1 to 4
Employees
57% 45% 18% 6%
Large Employer Journey
Employers with more than 250 employees with a staging date up to February 2014