Developing a Niche Portable Practice

1Cordell M. Parvin

http://www.cordellparvin.com

Developing a Niche Portable Practice

2

What We Will Cover

Why have a niche

Discover the right niche practice

Create a plan

Use Internet Tools

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Why Have a Niche?

Market to Everyone

You Market to No One

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Why Have a Niche?

Military Spouses need a

practice that travels well

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Marketing to Your Niche

Narrows Your Focus

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Marketing to Your Niche

Takes Less Time and Effort

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Discover Your Niche

8What Do You Want to Accomplish?

Discover Your Niche

9What Are You Passionate About?

Discover Your Niche

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Discover Your Niche

What Are Your Strengths?

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Select Growing National

Industries

Discover Your Niche

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Discover Your Niche

Sports

Intellectual Property

Banking

Patent Litigation

Health Care Regulatory

Discover Your Niche

Data Privacy

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You Can Be Dominate Lawyer and Take to Another State

Discover Your Niche

Client Need

Passion

Strengths Your Niche

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Discover Your Niche

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Niche Discovered!

Niche

The Power of Planning

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Successful People

Think Optimistically and Plan Purposefully

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Successful People

Set stretch goals and adopt high standards for themselves.

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Energizing 2016 Plan

21What

2016 Plan

Goals

90 Days

Why Important

How

Next Week

22

Planning

Start with Focus on Long-Term

2021

2016

Do You Have an Incredibly Ambitious Goal That Energizes You? 23

One Compelling Question

Define Your Target Market24

Before You Start Planning

Decide What You Want Target Market to Hire You to Do? 25

Before You Start Planning

Become Visible and Credible by Adding Value 26

Before You Start Planning

What Are Target Market Organizations 27

Before You Start Planning

Identify Your Target Market’s Problems, Opportunities and Changes

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Before You Start Planning

What Creative Solutions Can You Provide to Your Target Market

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Before You Start Planning

Set the Most Effective Goals

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Create a Plan with Goals

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Create a Plan with Goals

Goals

Hours

Activities

Goals

Hours

Top Down Botto

m Up

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• Promotion

• Earn $_____

• _____ New Clients/Customers

• Expand Relationship with _____ Clients/Customers

Motivating Performance Goals

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• Learn How to____

• Read ___

• Speak at ____

• Contact ___

• Meet with ____ contacts

• Write ___ articles and get them published

Detailed Action Goals

500 Hours to Invest

100 Administrative

__ Business Development

__ Your Development

Planning

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35

Substantive Learning

Industry and Business Knowledge

People Skills

Your Development

Create a Plan with Goals

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Reputation / Profile Relationship Building

Create a Plan with Goals

Prioritization Matrix

High Return / Low Investment

Do first and do often

High Return / High Investment

Break down into smaller pieces

Low Return / Low Investment

Do when you have time

Low Return / High Investment

Say NO graciously!

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Planning

60 days Goals/Actions

39Partner for Accountability

Planning

How to Execute Plan

40Become Visible and Credible

Client Development 2016

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It’s not what you know,

Today it’s who knows what you know

It’s not who you know,

After Niche Discovered

Recommendations

Trust and Rapport

Visibility

Getting Hired

Credibility

Client Meetings

Relationships

Reputation / Profile

Weak Ties

Weak Tie Reach

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Strong-Tie Buzz

Weak-Tie Buzz

45

Old Tools/New Tools

46

New Tools

2016

Geometrically Expanded by Social Media

47Locate

Organize

Disseminate

Connect

Interact

Internet / Social Media

48

Connect - Linked In

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Connect - Twitter

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Distribute Valuable Content

How to Make Social Media Work

Valuable Content

51

Three Essential Points

Presented/Written Well

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Three Essential Points

Social Media for Wide Distribution

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After Niche Discovered

Raise Your Visibility and Credibility

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After Niche Discovered

Understand Industry Business

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After Niche Discovered

Understand Law that Affects Industry

56My Story

Examples

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Travis Crabtree

Examples

Internet Law / Commercial Litigation

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Examples

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Allison Rowe

Examples

Equine

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Examples

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R. David DonoghueIP / Patent / Litigation

Examples

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Examples

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Staci Riordan

Examples

Fashion

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Examples

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Examples

Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.

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Andrea Anderson

Examples

IP / Outdoor Sports Clothing

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Examples

Shawn TumaComputer Fraud / Data Security

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Examples

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Differentiation

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Good Great

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Differentiate Yourself

vs

Lawyer

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Differentiate Yourself

“Good” Lawyers Analyze

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Differentiate Yourself

“Great” Lawyers Analyze and Synthesize

73Purple Cow

Differentiate Yourself

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Remarkable

Extraordinary

Memorable

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Podcast and Internet Radio

Kevin O’Neill

Video

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Webinars

78Cordell M. Parvin

http://www.cordellparvin.com

Developing a Niche Portable Practice