Developing a Niche Law Practice and Differentiating Yourself

1Cordell M. Parvin

http://www.cordellparvin.com

Developing a Niche Practice and

Differentiation

2

What We Will Cover

Why have a niche

Discover the right niche for you

How to differentiate yourself

3

Why Have a Niche?

Roy Sutherland Perspective

4

Why Have a Niche?

Market to Everyone

You Market to No One

5

Marketing to Everyone

Time Consuming

6

Marketing to Everyone

Expensive

7

Marketing to Everyone

Challenging

8

Marketing to Your Niche

Narrows Your Focus

9

Marketing to Your Niche

Easier

10

Marketing to Your Niche

Takes Less Time and Effort

11

Discover Your Niche

12What Do You Want to Accomplish?

Discover Your Niche

13What Are You Passionate About?

Discover Your Niche

14

Discover Your Niche

What Are Your Strengths?

15

Select Growing

Industries

Discover Your Niche

16

Discover Your Niche

Sports

Intellectual Property

Banking

Patent Litigation

Energy

Health Care Regulatory

Discover Your Niche

18

You Can Be Dominate Lawyer in Your Area

Discover Your Niche

Client Need

Passion

Strengths YourNiche

19

Discover Your Niche

20

Niche Discovered!

Niche

Recommendations

Trust and Rapport

Visibility

Getting Hired

Credibility

Client Meetings

Relationships

Reputation / Profile

Weak Ties

Weak Tie Reach

22

Strong-Tie Buzz

Weak-Tie Buzz

23

It’s not what you know,

Today it’s who knows what you know

It’s not who you know,

After Niche Discovered

24

After Niche Discovered

Raise Your Visibility and Credibility

25

After Niche Discovered

Understand Industry Business

26

After Niche Discovered

Understand Law that Affects Industry

27My Story

Examples

28

Travis Crabtree

Examples

Internet Law / Commercial Litigation

29

Examples

30

Allison Rowe

Examples

Equine

31

Examples

32

Staci Riordan

Examples

Fashion

33

Examples

34

Examples

Shawn TumaComputer Fraud / Data Security

35

Examples

36

Differentiation

4545

Good Great

37

Differentiate Yourself

vs

Lawyer

38

Differentiate Yourself

“Good” Lawyers Analyze

39

Differentiate Yourself

“Great” Lawyers Analyze and Synthesize

40Differentiate Yourself from Competitors

Differentiate Yourself

41Purple Cow

Differentiate Yourself

42

What Can You Do to Raise Your Visibility and Credibility to Potential Clients and Referral Sources?

Targeted Differentiators

43

First to Market

Investment in Client Technologically Proficient

J&G Construction Law Differentiators

44Full Service Quality Service Policy

Strategically Located

J&G Construction Law Differentiators

45

Your Targeted Differentiators

Targeted Differentiators

46

Objective

Why it is important for each target?

Targeted Differentiators

47

Examples

Kevin O’Neill

48

Examples

49

Examples

Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.

50Cordell M. Parvin

http://www.cordellparvin.com

Developing a Niche Practice and

Differentiation