Developing a Global Language: When Words Are Not Enough

Developing and delivering content to a world wide audience is a challenge. While translation and localization is one solution, it’s an expensive one. But there are other ways to communicate your message other than through the written word. In this session you will learn about using graphics, color, symbols, icons, sound, video, animation and other non-textual techniques to be effective communicators in a global market. The session will also include a discussion on the different cultural impacts, and considerations of using non-textual techniques.