Developers, Developers, Developers – Why API Management Should be Important to You Scott Morrison CTO, Layer 7 Technologies James Governor Industry Analyst, RedMonk
Aug 20, 2015
Developers, Developers, Developers – Why API Management Should be Important to You Scott Morrison
CTO, Layer 7 Technologies James Governor
Industry Analyst, RedMonk
Layer 7 Confidential 2
Housekeeping
Questions - Chat any questions you have and we’ll answer them at the end of this call
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10.20.2005
Web APIs and Enterprise: On Agility,
Community and Governance.
Layer 7 Webinar April 19th 2012
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Rise of the APIs
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Rise of the API Giants
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Fragmentation of Everything
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Explosion of Forms
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Language Tiers
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No Permission Required
Source @cbtacey, AppFog data from National Venture Capital Association and UNH Center for Venture Research
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Forage
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Then Forge
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On Quality
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On Engagement
• The API Economy is a social phenomenon
• Community management is not optional – invest in people
• Your people may already be good at this
• Hiring gets easier
• Web APIs set the bar for consumability
• APIs can’t build communities
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On Design
• Good APIs generate great PR ‐ early adopters as evangelists
• Bad APIs generate a ton of calls to your support organisation
• REST not SOAP (and definitely not WS‐*)
• JSON not XML
• API first design encourages service modularity, enabling reuse
• Easy to Learn, Easy to Use, Easy to Extend
• Minimum Progress to Declare Victory. Avoid “Requirement Creep”
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“The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by‐products in synthetic fireplace logs, concrete, mulch, particle board, fuel, livestock and pet bedding, winter road traction, weed killing and more.”
Jason Fried, 37signals
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Engagement with customers,partners, employees, and other stakeholders
generates data
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• Location, location, location• Influence patterns• Customer service feedback• Sentiment• Geographical trends• Search Findings• Predicting retail and property sales
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Right now, if you think of the data at all, you probably consider it a by‐product
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Why not turn it into API?
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Photo creditsBreadcrumb – diongillard on FlickrPathway by ^riza^ on FlickrSF in Cloud – SF Chronicle
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Layer 7 Confidential 3
Scott Morrison’s API Portal DemoTo view this section of the presentation please visit the Layer 7 Resource library.
www.layer7.com/library
Layer 7 Confidential 4
Questions?
Scott Morrison
CTOLayer 7 Technologies
James Governor
Industry AnalystRedMonk