Developed for Presented by Chris Colella David Weinroth Date September 17, 2013 HCP Solutions for Superior Results Brought to you by the leaders in desktop.

Developed for Presented by

Chris ColellaDavid

Weinroth

Date

September 17, 2013

HCP Solutions for Superior ResultsBrought to you by the leaders in desktop and

mobile

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• AdRx Media HCP Overview

• The AdRx Media/Greystripe cross-device solution

• Creative executions and ideas for Saatchi

• Next steps

Agenda

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GREYSTRIPE MEDIA

Two category leaders | One unified platform

90%Visit our HCP network at least

once a week… HALF (51%) visit at least once a day.

2.3MMNumber of healthcare

practitioners, technicians and support staff that we reach each and every month on our network

50+ Properties tailored to medical professionals including EMRs,

reference, prescribing information, medical journals & industry news

500+Health-focused mobile apps

PC DISPLAY MOBILE

Source: Internal & Publisher Reported Data

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Run unique ad formats and creative executions across a highly targeted audience to efficiently reach:

• 50+ specialties• Hospitalists• Nurses, EMT, Technicians• Elderly Care Workers

20%

20%

15%10%

9%

8%

6%

5% 5% 4%

PCP/GP/InternistPsychiatristOncologistEndocrinologistCardiologistOB/GYNPain SpecialistPediatricianPulmonologistRheumatologist

Cross Platform: Desktop Display, Mobile, Social and Video

Engage & Educate Healthcare Professionals

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S P E C I A L I S TTA R G E T I N G

Contextually target HCPs seeking information about a condition, treatment or medication

Media tactics that keep up with the ever growing challenge of reaching professionals

Retarget physicians who engaged with your brand, but didn’t complete the desired call to action

Provide us with your target HCP list and we’ll anonymously match it against our database of 212 million users

Build long-term relationships through two-way dialogue with HCPs

P H Y S C I A N M AT C H I N G

S O C I A L M A R K E T I N G

S I T E & E M A I L R E TA R G E T I N G

Go mobile with high impact rich media and flash ads compatible with all smart phones and tablets.

M O B I L E

AdRx Solutions That Break Thru the Clutter

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Specialist Targeting

SPECIALTY TARGETINGTarget content areas pertaining to a certain health condition or specialty to effectively reach HCPs who are seeking solutions and information for their patients’ health.

QUALITYHighly specialized HCP targeting and healthcare professional targeting across our small network of publishers keeps inventory quality high and allows us to offer premium, placement opportunities.

HCPs are authenticated via the AMA database

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Physician Matching

We provide one to one messaging to Doctors within your preferred specialty through our Physician Matching solution

DEFINING THE TARGET

STEP 1

Provide us with your target list

We send it to a 3rd party to anonymously match against our database

STEP 2 STEP 3

AdRx finds that HCP & engages with a relevant ad

Social Marketing within the HCP Community

The biggest influence on a physician’s decision to prescribe a drug treatment is a personal recommendation from a trusted colleague - Source: Manhattan Research, Taking the Pulse ® v11.0, 2011

The “FACEBOOK” FOR PHYSICIANS

Over 40k hours, 2.3mm posts and 118k conversations take place per month on Sermo among verified and credentialed physicians

Physicians collaborate on cases and exchange observations to improve patient care.

Brands are provided the opportunity for targeted engagements withthese physicians by using promotional and market research products

100% HCP Focused• 200,000 verified and credentialed physicians

• 68 specialties

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Taking Part in the Conversation: Sermo Campaign Components

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Proprietary social health gaming platform where HCPs compete with their global peers to predict brand centric future events

DOC TANGO: LEVERAGES COMPETITIVE NATURE OF MDs

Engage with physicians with new clinical data, patient cases, and trial designs. Brand’s KOL can introduce topics & receive feedback from doctors

COMMUNITY POSTS: SHAPE THE DIALOG

Be Top-of-Mind: Target a specific specialty and follow those physicians throughout their entire engagement on Sermo to support the brand’s key objectives.

SPECIALTY SPOTLIGHTS: GUARANTEED EXCLUSIVITY

Fully Customizable Content: Highlight key data and messages through a dedicated brand page

BRAND PAGES: eRESOURCE FOR YOUR BRAND

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Let’s talk Cross-device

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• 86% of HCPs use smartphones in their professional activities

Why Cross-Device Matters: Quick Facts

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53% of HCPs use tablets at work

100% use desktop/laptop computers

The percentage of HCPs that use all three screens (aka - digital omnivores) is currently 47% and is predicted to shoot up to 82% in 2014

Source: epocrates August 2013

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United DMP with industry’s richest audience and device data

Visitor activity across tens of thousands of sites

ValueClick Browsing Data

Click activity across 18,000+ monthly campaigns

ValueClick Interaction Data

HCP activity across the AdRx HCP Platform

AdRx Site Audience Data

Millions of anonymized online purchase events

$8B in CJ Transaction Data

Content, apps, views, completions

Mobile Engagement Data

Impressions and clicks in app and mobile web

Mobile Interaction Data

Geo regional mapping and IP historyLocation Data

User device, platform and software information

Device & Platform Data

50 MILLION CROSS DEVICE PROFILES

390 MILLION TRACKED DEVICES

70,000 AUDIENCE BEHAVIORS

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Digital’s best step-by-step process for device-to-user matching

• Linkage across MULTIPLE IP addresses and connection patterns in the device data profiles

• Proven 80% accurate – highest in the industry

• Apple: Greystripe SDK harvests IDFA to unite all app usage to a single iOS device

• Android: Greystripe SDK links all app usage to one device

• Browser cookies track desktop and mobile web browsing

• DMP collects activity history for each tracked device

• Average of 200 profile items per device• Goes beyond household connections most

vendors use

Greystripe SDK and advanced technology enable us to ID device every time we see it

A Rich device-level profiles created based on connections, browsing, past purchases

B Statistical model unites device profiles to a user with industry’s best accuracy

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• Identify real-time patterns that help us connect devices to users with remarkable accuracy

Advanced model to take matching from HH to user level

- Device usage patterns- Browsing behaviors

- Purchases- Simultaneous device usage

- IP connection history- Content consumption

Exclusive Rich Media ADherance

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Reproduce interactive display units with identical functionality in mobile

ISIs: auto-scroll or scrollable In-unit video:

Auto-start or user-initiated Short or long form

Condition-specific index targeting Interaction and engagement metrics Complimentary brand lift studies

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The Full-Screen Leader

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According to Harris Interactive, nearly half of all mobile banner clicks are unintended

Full-screen ads from Greystripe have been shown to deliver a 5x increase in post-click conversions*

Only Greystripe’s full-screen ads feature a unique Click Protection Menu that eliminates accidental clicks and delivers 100% intended actions!

User-Flow Example

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Expandable User-Flow Example

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Tablet Static Ads

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• Full suite of campaign reporting• Device usage insights for the brand audience• All analysis and insights delivered turnkey

Turnkey cross-device performance measurement and insights

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• Key drivers of improved performance: – More complete user profile/targeting– Reaching the same user across different devices– Ability to track users as they jump across devices to complete a task

ValueClick Media/Greystripe deliver superior performance

Average Engagement Rate

Average Conversion Rate

5.4X

1.0

Single Device

Cross-Device

Single Device

Cross-Device

1.0

3.4 X

Source: ValueClick, 2013

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Next Steps?

David [email protected] 

Chris ColellaAdRx [email protected]