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How to Develop Your Marketing Strategy in 2015 Craig Galloway: Marketing Consultant Owner of CrossFit Ares and CATZ Sports Center
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Page 1: Develop Your Marketing Strategy

How to Develop Your Marketing Strategy in

2015

Craig Galloway: Marketing Consultant Owner of CrossFit Ares and CATZ Sports Center

Page 2: Develop Your Marketing Strategy

The New Year……can be a great mark in time for

businesses of any size to take a moment to analyze their previous year and make plans

for the following year.

Page 3: Develop Your Marketing Strategy

1. Analyze 2014

What kind of traffic is your website getting?

How many leads are generating compared to offline?

Which social media profiles stood out in 2014?

How is your email growth looking?

Page 4: Develop Your Marketing Strategy

2. What is this year’s vision?

Where do you want your company to be in 12 months?

Write down your vision:

sales employees marketing

Page 5: Develop Your Marketing Strategy

3. Channel Your Focus

Decide which projects are priorities and delegate the projects quarterly

Page 6: Develop Your Marketing Strategy

4. Update your Customer Profile

Characteristics of your customers will affect your marketing campaign

Page 7: Develop Your Marketing Strategy

5. Learn From Competition

Compare online presences Compare activities

Compare where money is spent

Page 8: Develop Your Marketing Strategy

Craig Galloway owns one fitness c o m p a ny a nd o n e f i t n e s s franchise.

!

More from Craig:

http://craiggalloway.net