Detroit Tigers New Media Marketing
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Detroit Tigers
New Media Marketing
Challenges
Goals
• Ticket Sales
• Official Detroit Tigers merchandise
Theme
“Join the Tiger Ambush”
Blogs
• Ballpark Experience
• Player Interviews
Search Engine Optimization
• Target Audience
• Page Titles
• External and Internal Links
Social Media
Google Adwords • Sponsored Links
Merchandise
Box Office Ticket Sales
Measuring Success
• Sales Volume
• Social Media Followers
• Conversion Tracking via Adwords
Budget
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