Samantha Clarkson
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Samantha Clarkson
More Than Just Hockey
A legendary sports tradition
Devoted fans
Successful franchise
Goals
Increase fan base
Increase ticket sales
Awareness
Goals
ChallengesPoor economy
Competition within NHL teams
The NHL does not run year round
Are you a citizen of
Target Audience
Detroit sports fans
Detroit Red Wings fans
NHL fans
Budget
I want to propose a budget of $2 million
Spend $1.2 million of the budget during the season
Facebook and Twitter
Score updates
Player and coach quotes
Contests and promotional events
YouTube
Game footage
Top plays
Mobile App
Team news
Game schedule
Roster
Standings
Measurement
Google AdWords
Cost-Per-Click
Noticeable difference in ticket sales
Related Documents
