Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
-
8/12/2019 Determinant Brand Extension
1/21
7th Global Conference on Business & Economics ISBN : 978-0-974!!4-9-7
The Determinants of Brand Extensions Success in an EmergingMarket: Identifying The Effects of Parent Brand Image, Category
it !nd Consumer Characteristics
"#"$ !%T"&!$, Ph'D"esearch #ssistantGalatasara$ %niersit$'acult$ of Economics an( #(ministratie Sciences)*ra+an Ca(, No: ./rta1$23S#NB%56hone: 00 90 74 77 4 'a: 00 90 ! 8 8E-mail: uaturan$ahoo,com
T(#!) )E$*+E&*, Ph' D#ssistant 6rofessor of ;aretin
Related Documents
